The Healthpreneur Show with Yuri Elkaim

You know what time it is, Healthpreneurs! It’s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, “Why Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss”.

Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she’s spread her message through major publications and media outlets. 

Cassie has an amazing passion for helping people and getting them results, so she’s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she’s more aligned with her mission and herself now more than ever. 

In this episode, Cassie and I discuss:

• Significant problems in the industry, credentialing process, and governing boards.
• Why what she teaches goes against what she learned in dietician school – and works.
• How she handled a big branding and identity shift.
• Getting through things and moving on when it’s time.
• How things don’t “just happen.”
• Delegation, social media, automation, and freedom.

4:30 – 13:00 - Why she stepped away from the “dietician” and what she’s doing now

13:00 – 21:00 - Some of the strange things and relationships in the industry

21:00 – 28:30 - Discovering who you are and what you stand for – but the journey isn’t easy

28:30 – 35:00 - Delegating what you don’t like and keeping what you do

35:00 – 40:00 - How Cassie used social media and content to grow her business

40:00 – 56:00 – The Rapid Five

We’re back with another great episode of the Healthpreneur Podcast. On today’s episode your Healthpreneur experts Jackie, Steph, Amy, and Yuri sit down for a candid discussion that you won’t want to miss about comfort and why it is the enemy of growth.

Each of our Healthpreneur team knows what it is like to get stuck in a rut without a foreseeable way to break through mundane routine and push forward with momentum and growth.  They know firsthand the fear and frustration that come with stepping out of their comfort zone and leaning into the next phase on their entrepreneurial journey, but they also know the immense reward lying on the other side!

Listen in as each coach discusses their personal journey with cyclical routine and the tools they used (and you can too!) to break out of bad habits and press on to great growth.

In this episode we discuss:

• Why being uncomfortable is healthy
• The Archaic Brain and it’s focus on the negative
• “Sharpening the Saw”
• The importance of asking “Who can I best serve?”
• The importance of consistent discomfort
• The more you grow the more you give

02:30 — 08:30 - Jackie: her take on courage… and jumping out of airplanes

08:30 — 17:00 -Steph: Fear versus Discomfort

17:00 — 21:30 -Amy: Worry and Wonder – reframing your feelings

21:30 — 26:50 -Yuri: Changing your Perfect Clients

26:50 — 33:25 - Jackie & Amy: consistency and jumping in

We’re back with another great episode of the Healthpreneur Podcast. On today’s episode your Healthpreneur experts Jackie, Steph, Amy, and Yuri sit down for a candid discussion that you won’t want to miss about comfort and why it is the enemy of growth.

Each of our Healthpreneur team knows what it is like to get stuck in a rut without a foreseeable way to break through mundane routine and push forward with momentum and growth.  They know firsthand the fear and frustration that come with stepping out of their comfort zone and leaning into the next phase on their entrepreneurial journey, but they also know the immense reward lying on the other side!

Listen in as each coach discusses their personal journey with cyclical routine and the tools they used (and you can too!) to break out of bad habits and press on to great growth.

In this episode we discuss:

• Why being uncomfortable is healthy
• The Archaic Brain and it’s focus on the negative
• “Sharpening the Saw”
• The importance of asking “Who can I best serve?”
• The importance of consistent discomfort
• The more you grow the more you give

02:30 — 08:30 - Jackie: her take on courage… and jumping out of airplanes

08:30 — 17:00 -Steph: Fear versus Discomfort

17:00 — 21:30 -Amy: Worry and Wonder – reframing your feelings

21:30 — 26:50 -Yuri: Changing your Perfect Clients

26:50 — 33:25 - Jackie & Amy: consistency and jumping in

Welcome back to another motivating episode of the Healthpreneur Podcast! This week I’m flying solo and talking all about focus—how to get focused, how to stay focused, and how to hone your focus. Ultimately, at the end of the day, if you don’t know what you’re driving towards or why, there’s no way to get there. 

As an entrepreneur, it’s easy to get bogged down in the details. Our daily routine can get filled with so much of the minutiae we forget what it is we’re actually striving towards. Do you ever get to the end of your day feeling completely exhausted, but thinking, “What have I really done? What did I even accomplish?” It’s so easy to fall into the trap of busy work and fussing with tiny ingredients that the big picture, your big idea, your business crumbles before it even has a chance to fully bake.

The Healthpreneur team wants to help with that. We know the struggle. We have been there ourselves! 

Your focus is your lifeline. Take a brief moment. Take a break. Grab a pen and pad, or write notes on your phone, because what we’re talking about may seem small, but it is so, so important. 

Listen in as I discuss:

• Learning from my son how a scattered brain can be channeled into creative thinking
• 4 ways to stay more focused
• The Preferred Partner Program
• How clarity leads to focus, and fogginess leads to scattered-ness
• Tangible resources for creating more focus
• The importance of a predictable sales process

03:00 — 4:55 - Being Clear About Your Vision

04:55 — 06:21 - Identifying Core Values

06:21 — 08:45 - Your Brand Promise

08:45 — 11:30 - Identifying the Metrics that Matter

11:30 — 14:47 – Clarity and Resources

Welcome back to another motivating episode of the Healthpreneur Podcast! This week I’m flying solo and talking all about focus—how to get focused, how to stay focused, and how to hone your focus. Ultimately, at the end of the day, if you don’t know what you’re driving towards or why, there’s no way to get there. 

As an entrepreneur, it’s easy to get bogged down in the details. Our daily routine can get filled with so much of the minutiae we forget what it is we’re actually striving towards. Do you ever get to the end of your day feeling completely exhausted, but thinking, “What have I really done? What did I even accomplish?” It’s so easy to fall into the trap of busy work and fussing with tiny ingredients that the big picture, your big idea, your business crumbles before it even has a chance to fully bake.

The Healthpreneur team wants to help with that. We know the struggle. We have been there ourselves! 

Your focus is your lifeline. Take a brief moment. Take a break. Grab a pen and pad, or write notes on your phone, because what we’re talking about may seem small, but it is so, so important. 

Listen in as I discuss:

• Learning from my son how a scattered brain can be channeled into creative thinking
• 4 ways to stay more focused
• The Preferred Partner Program
• How clarity leads to focus, and fogginess leads to scattered-ness
• Tangible resources for creating more focus
• The importance of a predictable sales process

03:00 — 4:55 - Being Clear About Your Vision

04:55 — 06:21 - Identifying Core Values

06:21 — 08:45 - Your Brand Promise

08:45 — 11:30 - Identifying the Metrics that Matter

11:30 — 14:47 – Clarity and Resources

In this episode of the Healthpreneur Podcast, we are going to be talking with James Schmachtenberger (I love that last name!).

James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities.

He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18!

I had a great conversation with James in this episode. We discussed how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future.

In this episode, James and I discuss:

• James’ amazing entrepreneurial journey and what lessons he has learned along the way
• Advice for people wanting to start their own company
• How the Instagram model lifestyle isn’t sustainable in the long run
• How an 18-year-old was able to purchase and run his own college
• The purpose of business
• The benefits of doing things with the long term in mind

1:00 - 3:00 - Introducing James.

3:00 - 5:00 - James tells us about his company ‘The Neurohacker Collective’, what they focus on, and the products they develop.

5:00 - 9:00 - James tells us the process his company takes when developing their amazing products.

9:00 - 12:00 - Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age.

12:00 - 14:30 - Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age.

14:30 - 18:00 - How James bought a college when he was only 18.

18:30 - 23:00 - Advice that James would give to somebody that is starting their own company.

23:00 - 28:00 - Social media and why your goal should be impact over ego.

28:00 - 30:00 - Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term.

32:30 - 33:30 - The Rapid Five.

In this episode of the Healthpreneur Podcast, we are going to be talking with James Schmachtenberger (I love that last name!).

James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities.

He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18!

I had a great conversation with James in this episode. We discussed how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future.

In this episode, James and I discuss:

• James’ amazing entrepreneurial journey and what lessons he has learned along the way
• Advice for people wanting to start their own company
• How the Instagram model lifestyle isn’t sustainable in the long run
• How an 18-year-old was able to purchase and run his own college
• The purpose of business
• The benefits of doing things with the long term in mind

1:00 - 3:00 - Introducing James.

3:00 - 5:00 - James tells us about his company ‘The Neurohacker Collective’, what they focus on, and the products they develop.

5:00 - 9:00 - James tells us the process his company takes when developing their amazing products.

9:00 - 12:00 - Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age.

12:00 - 14:30 - Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age.

14:30 - 18:00 - How James bought a college when he was only 18.

18:30 - 23:00 - Advice that James would give to somebody that is starting their own company.

23:00 - 28:00 - Social media and why your goal should be impact over ego.

28:00 - 30:00 - Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term.

32:30 - 33:30 - The Rapid Five.

In this episode of the Healthpreneur Podcast I‘m talking to (some) of our awesome team about perfectionism.

I’ve got Amie, Jackie, and Stephanie with me for this episode and we’ll be discussing perfectionism and, more specifically, why it is holding us back. 

We are hoping that this conversation will give you guys a couple of ideas and strategies to help you get stuff done instead of getting stuck due to perfectionism and the need to make everything perfect. 

We had a really honest and open conversation in this episode. The team shared their own struggles with perfectionism and some very practical mindset shifts your can make. If you’ve ever found yourself trying to be perfect, you’re going to get a lot out of this episode!

In this episode, the team and I discuss:

• How we only want things perfect because we want the approval of other people.
• How perfectionism & procrastination delay us from reaching and helping the people that we want to serve.
• Using the tools you already have to get started and get your work out there in the world.
• Why you shouldn’t care what other people think. You're good enough and that's awesome.
• Why being yourself is so important.
• Yuri shares one of the scariest moments of his life.

2:00 - 3:00 - Why do we strive for perfection?

3:00 - 12:00 - How the need to be perfect will paralyze you into not getting stuff done or never even starting them.

13:00 - 14:30 - Being a perfectionist is selfish.

14:00 - 16:00 - Perfect is the enemy of done and you can improve things over time.

16:00 - 17:30 - If you're a perfectionist or you're striving for perfection you're gonna procrastinate.

20:00 - 28:00 - Some of the signs or symptoms of perfectionism that the team has noticed in clients.

28:00 - 31:30 - “Who cares what other people think?”

31:30 - 35:30 - Final words of wisdom from the team.

In this episode of the Healthpreneur Podcast I‘m talking to (some) of our awesome team about perfectionism.

I’ve got Amie, Jackie, and Stephanie with me for this episode and we’ll be discussing perfectionism and, more specifically, why it is holding us back. 

We are hoping that this conversation will give you guys a couple of ideas and strategies to help you get stuff done instead of getting stuck due to perfectionism and the need to make everything perfect. 

We had a really honest and open conversation in this episode. The team shared their own struggles with perfectionism and some very practical mindset shifts your can make. If you’ve ever found yourself trying to be perfect, you’re going to get a lot out of this episode!

In this episode, the team and I discuss:

• How we only want things perfect because we want the approval of other people.
• How perfectionism & procrastination delay us from reaching and helping the people that we want to serve.
• Using the tools you already have to get started and get your work out there in the world.
• Why you shouldn’t care what other people think. You're good enough and that's awesome.
• Why being yourself is so important.
• Yuri shares one of the scariest moments of his life.

2:00 - 3:00 - Why do we strive for perfection?

3:00 - 12:00 - How the need to be perfect will paralyze you into not getting stuff done or never even starting them.

13:00 - 14:30 - Being a perfectionist is selfish.

14:00 - 16:00 - Perfect is the enemy of done and you can improve things over time.

16:00 - 17:30 - If you're a perfectionist or you're striving for perfection you're gonna procrastinate.

20:00 - 28:00 - Some of the signs or symptoms of perfectionism that the team has noticed in clients.

28:00 - 31:30 - “Who cares what other people think?”

31:30 - 35:30 - Final words of wisdom from the team.

In this solo episode, I tackle the tough issue of how to charge what you’re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you’re selling a product or information rather than coaching services.

Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for—charge $80. Why? When you charge at a premium, customers assume what you’re offering is premium! They assume it’s the best. And it should be—you have to offer a very high-quality product.

If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It’s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10—to 500 people. 

3:00 – 7:00 – Do your best to not to compare yourself to anybody else.

7:00 – 15:00 – Know the value of what you’re offering.

15:00 – 21:00 – Raise your standards and think bigger.

21:00 – 24:00 – Imagine your life with fewer clients paying you more!