The Healthpreneur Show with Yuri Elkaim

In this solo episode, I tackle the tough issue of how to charge what you’re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you’re selling a product or information rather than coaching services.

Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for—charge $80. Why? When you charge at a premium, customers assume what you’re offering is premium! They assume it’s the best. And it should be—you have to offer a very high-quality product.

If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It’s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10—to 500 people. 

3:00 – 7:00 – Do your best to not to compare yourself to anybody else.

7:00 – 15:00 – Know the value of what you’re offering.

15:00 – 21:00 – Raise your standards and think bigger.

21:00 – 24:00 – Imagine your life with fewer clients paying you more!

Hi there, Healthpreneurs! We’re at it again with another awesome episode of the Healthpreneur Podcast. Today we’ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio.

Emily hasn’t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success.

Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you’ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too. 

In this episode, Emily and I discuss:

• The transition to online and what she did to learn and succeed.
• Her information product and how she learned to market it.
• The reaction to fear as a driving force for success.
• Failure, negative thoughts, and perfection.
• Pushing through challenging moments.
• Failure and success.

3:00 – 9:30 - Emily’s journey from brick and mortar to online and her program

9:30 – 13:00 - Learning how to write copy and market

13:00 – 19:00 - How fear can be leveraged into a good thing that drives progress

19:00 – 25:00 - Combating the doubtful voice in the mind

25:00 – 30:30 - Belief-shattering moments and persistence

30:30 – 36:00 – The Rapid Five

Hi there, Healthpreneurs! We’re at it again with another awesome episode of the Healthpreneur Podcast. Today we’ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio.

Emily hasn’t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success.

Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you’ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too. 

In this episode, Emily and I discuss:

• The transition to online and what she did to learn and succeed.
• Her information product and how she learned to market it.
• The reaction to fear as a driving force for success.
• Failure, negative thoughts, and perfection.
• Pushing through challenging moments.
• Failure and success.

3:00 – 9:30 - Emily’s journey from brick and mortar to online and her program

9:30 – 13:00 - Learning how to write copy and market

13:00 – 19:00 - How fear can be leveraged into a good thing that drives progress

19:00 – 25:00 - Combating the doubtful voice in the mind

25:00 – 30:30 - Belief-shattering moments and persistence

30:30 – 36:00 – The Rapid Five

Welcome to the Healthpreneur Podcast, and have I got a surprise for you! Today, I’ve got my awesome Results Coaches, Jackie, Amy, and Stephanie, joining us on the podcast, and this is the first of a weekly series that we are starting. They have coaching calls with clients every week, so they know the mindset challenges our clients have first-hand. 

How do we overcome overwhelm? Overwhelm is a big emotion that our coaches see week after week. Although it’s expected that we have a learning curve when we start something new, does it have to be so stressful and worrisome? 

The answer is no. By remembering that overwhelm is just a feeling, we can then refocus our attention to the things that will make a difference to our business – and stress levels. Tune in as we discuss the surefire ways to combat overwhelm, stay committed, and trust the process to remain on the journey to success.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• The inevitable learning curve when starting something new.
• How thinking about too many outcomes can be detrimental.
• Emotional highs followed by worry and wonder.
• Recognizing what triggers overwhelm.
• Tips to decrease overwhelm, change your mindset, and stay on track.
• Mastery vs. dabbling and fear vs. excitement

1:00 – 6:30 - Our new weekly series and our topic: Overwhelm

6:30 – 10:00 - Taking the leap, pulling the parachute, and staying committed

10:00 – 19:00 - Doing things to eliminate overwhelm

19:00 – 24:00 - Mastery vs. dabbling and how we hinder ourselves

24:00 – 25:30 - Tapping back into your desire and vision daily

25:30 – 28:30 - Watch our training to see our approach and have a call

Welcome to the Healthpreneur Podcast, and have I got a surprise for you! Today, I’ve got my awesome Results Coaches, Jackie, Amy, and Stephanie, joining us on the podcast, and this is the first of a weekly series that we are starting. They have coaching calls with clients every week, so they know the mindset challenges our clients have first-hand. 

How do we overcome overwhelm? Overwhelm is a big emotion that our coaches see week after week. Although it’s expected that we have a learning curve when we start something new, does it have to be so stressful and worrisome? 

The answer is no. By remembering that overwhelm is just a feeling, we can then refocus our attention to the things that will make a difference to our business – and stress levels. Tune in as we discuss the surefire ways to combat overwhelm, stay committed, and trust the process to remain on the journey to success.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• The inevitable learning curve when starting something new.
• How thinking about too many outcomes can be detrimental.
• Emotional highs followed by worry and wonder.
• Recognizing what triggers overwhelm.
• Tips to decrease overwhelm, change your mindset, and stay on track.
• Mastery vs. dabbling and fear vs. excitement

1:00 – 6:30 - Our new weekly series and our topic: Overwhelm

6:30 – 10:00 - Taking the leap, pulling the parachute, and staying committed

10:00 – 19:00 - Doing things to eliminate overwhelm

19:00 – 24:00 - Mastery vs. dabbling and how we hinder ourselves

24:00 – 25:30 - Tapping back into your desire and vision daily

25:30 – 28:30 - Watch our training to see our approach and have a call

You know what time it is, Healthpreneurs! It’s time for this week’s solo round of the Healthpreneur Podcast! Today I’m going to give you tell you one great way to approach enrollment calls, strategy calls, consultative calls –whatever you want to call them.

This approach will serve your clients, rather than just sell them. If you can help someone on the call, you’ll instantly build their trust in you. Think of it as a coaching call. Then, you can quickly get to the truth of that person’s situation.

You’ve got to take on the role of a coach and come from a place of service so that you can have conversations that matter and create results. And that starts on the first call. Tune in to learn how you can improve that first call and enroll more clients with a proven process.

1:00 – 2:30 – Why to serve – not sell – your clients

2:30 – 5:30 - Making it a coaching call to get to the truth

5:30 – 7:00 - How we teach our clients to do this

7:00 – 8:30 - Why it works for us and how you can learn to do the same

You know what time it is, Healthpreneurs! It’s time for this week’s solo round of the Healthpreneur Podcast! Today I’m going to give you tell you one great way to approach enrollment calls, strategy calls, consultative calls –whatever you want to call them.

This approach will serve your clients, rather than just sell them. If you can help someone on the call, you’ll instantly build their trust in you. Think of it as a coaching call. Then, you can quickly get to the truth of that person’s situation.

You’ve got to take on the role of a coach and come from a place of service so that you can have conversations that matter and create results. And that starts on the first call. Tune in to learn how you can improve that first call and enroll more clients with a proven process.

1:00 – 2:30 – Why to serve – not sell – your clients

2:30 – 5:30 - Making it a coaching call to get to the truth

5:30 – 7:00 - How we teach our clients to do this

7:00 – 8:30 - Why it works for us and how you can learn to do the same

Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. 

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. 

People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy.  

In this episode, David and I discuss:

• His three-part journey to where he is now.
• Tim Ferriss, Frank Kern, and the best ways to learn new things.
• The sucky things about unfriendly marketing.
• Examples of friendly marketing.
• A tip specifically for wellness experts.
• How David helps Healthpreneurs.

3:00 – 7:30 - David’s journey and what prompted him to do what he does

7:30 – 11:30 - Influencers and learning in David’s life

11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing

22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy

33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients

Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. 

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. 

People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy.  

In this episode, David and I discuss:

• His three-part journey to where he is now.
• Tim Ferriss, Frank Kern, and the best ways to learn new things.
• The sucky things about unfriendly marketing.
• Examples of friendly marketing.
• A tip specifically for wellness experts.
• How David helps Healthpreneurs.

3:00 – 7:30 - David’s journey and what prompted him to do what he does

7:30 – 11:30 - Influencers and learning in David’s life

11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing

22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy

33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients

We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. 

Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 – 10:00 - Andy’s journey, experience, and inspiration

10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 – 19:00 - Getting started and acting ASAP

19:00 – 22:30 - The passion and commitment required to excel and succeed

22:30 – 31:00 – Creating a product that is branded for men, too

31:00 – 37:00 - The Rapid Five