The Healthpreneur Show with Yuri Elkaim

We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. 

Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 – 10:00 - Andy’s journey, experience, and inspiration

10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 – 19:00 - Getting started and acting ASAP

19:00 – 22:30 - The passion and commitment required to excel and succeed

22:30 – 31:00 – Creating a product that is branded for men, too

31:00 – 37:00 - The Rapid Five

Welcome to another solo round of the Healthpreneur Podcast! Today I’m going to talk about a topic many of us health experts hate – marketing. WAIT! Don’t leave.

I know, I know; many of us think of marketing as slimy, salesy, and just not our thing. Well, guess what? Everything you put out there is marketing. Everything. Whether it’s a podcast, Instagram post, or conversation, it’s marketing. So, it is your thing. I’ll give you a second to let that sink in. 

Now, tune in to hear what marketing is, how it works, and why you need it to make the biggest impact in this world. Added bonus? With proper marketing, selling becomes almost unnecessary. Now there’s something we’d rather take off our plate, right?

1:00 – 4:00 - What is marketing and what should it do?

4:00 – 7:30 - Why it’s important to be congruent with your marketing

7:30 – 11:00 - Why good marketing makes selling almost unnecessary

11:00 – 14:30 - Pre-Suasion book example and takeaway

14:30 – 15:00 - How my marketing has worked for over a decade

15:00 – 17:00 - Why marketing is necessary and how my program can help

Welcome to another solo round of the Healthpreneur Podcast! Today I’m going to talk about a topic many of us health experts hate – marketing. WAIT! Don’t leave.

I know, I know; many of us think of marketing as slimy, salesy, and just not our thing. Well, guess what? Everything you put out there is marketing. Everything. Whether it’s a podcast, Instagram post, or conversation, it’s marketing. So, it is your thing. I’ll give you a second to let that sink in. 

Now, tune in to hear what marketing is, how it works, and why you need it to make the biggest impact in this world. Added bonus? With proper marketing, selling becomes almost unnecessary. Now there’s something we’d rather take off our plate, right?

1:00 – 4:00 - What is marketing and what should it do?

4:00 – 7:30 - Why it’s important to be congruent with your marketing

7:30 – 11:00 - Why good marketing makes selling almost unnecessary

11:00 – 14:30 - Pre-Suasion book example and takeaway

14:30 – 15:00 - How my marketing has worked for over a decade

15:00 – 17:00 - Why marketing is necessary and how my program can help

Welcome back to the Healthpreneur Podcast! Today we’ve got Dr. Stephen Cabral, a brilliant man committed to mastery, on the show. At age seventeen he was diagnosed with a life-altering illness, but with his own research and learning, he was able to rebalance and re-energize his own body.

Now, Stephen’s mission is to help people all over the world rebalance their mind and body by taking back control of their health. He has his own concierge functional medicine practice, personal training studio, and shares his knowledge through his podcast, The Cabral Concept.

Stephen has an interesting outlook on life as a Healthpreneur. He knows the value of discipline, structure and focus when wanting to live a free and balanced life, and provides some insight on creating a foundation in business.  Listen in to hear about Stephen’s journey and get some pointers on growing a podcast to reach more people. 

In this episode, Stephen and I discuss:

• Why he dove into natural health and functional medicine.
• Being a “reluctant entrepreneur” and how he became a Healthpreneur.
• When he left then returned to the online world.
• Focusing on what you do best and having discipline and structure.
• His podcast, its growth, and content. 

5:30 – 10:00 - Stephen’s journey to heal himself and share his expertise  

10:00 – 17:30 - How Stephen found what works for him and what doesn’t

17:30 – 22:30 - Maximizing productivity and accomplish goals

22:30 – 28:30 - Maintaining a foundation in business and Stephen’s podcast

28:30 – 39:00 - How Stephen organizes the content of his daily podcast

39:00 – 48:00 - The Rapid Five

Welcome back to the Healthpreneur Podcast! Today we’ve got Dr. Stephen Cabral, a brilliant man committed to mastery, on the show. At age seventeen he was diagnosed with a life-altering illness, but with his own research and learning, he was able to rebalance and re-energize his own body.

Now, Stephen’s mission is to help people all over the world rebalance their mind and body by taking back control of their health. He has his own concierge functional medicine practice, personal training studio, and shares his knowledge through his podcast, The Cabral Concept.

Stephen has an interesting outlook on life as a Healthpreneur. He knows the value of discipline, structure and focus when wanting to live a free and balanced life, and provides some insight on creating a foundation in business.  Listen in to hear about Stephen’s journey and get some pointers on growing a podcast to reach more people. 

In this episode, Stephen and I discuss:

• Why he dove into natural health and functional medicine.
• Being a “reluctant entrepreneur” and how he became a Healthpreneur.
• When he left then returned to the online world.
• Focusing on what you do best and having discipline and structure.
• His podcast, its growth, and content. 

5:30 – 10:00 - Stephen’s journey to heal himself and share his expertise  

10:00 – 17:30 - How Stephen found what works for him and what doesn’t

17:30 – 22:30 - Maximizing productivity and accomplish goals

22:30 – 28:30 - Maintaining a foundation in business and Stephen’s podcast

28:30 – 39:00 - How Stephen organizes the content of his daily podcast

39:00 – 48:00 - The Rapid Five

Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.

Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication. 

Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own.

In this episode, Arianne and I discuss: 

• Going from running to finance to running a company.
• The science and production of a supplement in the U.S.
• Having a single sales channel and strategic marketing techniques.
• Facebook advertising, influencers, and what is proven to work.
• New partnerships, new digital strategy, and constant optimization.
• What she has learned through entrepreneurship.

3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets

8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product

14:00 – 18:30 - Creating a movement and marketing strategy

18:30 – 24:00 - What’s to come in the next six months, branding, and community-building

24:00 – 28:00 - The challenges when starting and running a business and doing what it takes

28:00 – 35:00 – The Rapid Five

Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.

Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication. 

Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own.

In this episode, Arianne and I discuss: 

• Going from running to finance to running a company.
• The science and production of a supplement in the U.S.
• Having a single sales channel and strategic marketing techniques.
• Facebook advertising, influencers, and what is proven to work.
• New partnerships, new digital strategy, and constant optimization.
• What she has learned through entrepreneurship.

3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets

8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product

14:00 – 18:30 - Creating a movement and marketing strategy

18:30 – 24:00 - What’s to come in the next six months, branding, and community-building

24:00 – 28:00 - The challenges when starting and running a business and doing what it takes

28:00 – 35:00 – The Rapid Five

Hi there, and welcome to another solo round of the Healthpreneur Podcast! Do you ever feel like something must be perfect before you share it with the world? Does that stop or slow you down? Today I’m going to talk to you about the perfectionist trap – and how to finally escape it. 

The trick is not to seek perfection, but to seek excellence. It’s movement in the right direction to get stuff done. But to do that, we must feel confident in ourselves and know that we are good enough. We must do the internal work.

Everything will never be perfect. So, get it done and get it out. Just be a few steps ahead of the people you want to serve. And know that you are good enough. Tune in to break free of the perfectionism trap, serve more people, and get moving closer to your goals.

1:00 -  3:30 - The perfectionism trap and why it stalls the progress of your business and clients

3:30 – 6:00 - Working on your internal program; how we change during our journey

6:00 – 10:00 - Getting things out there and improving upon them as you grow and evolve

10:00 – 11:30 - Everything will never be perfect, so just get it done and get it out.

11:30 – 13:00 - You are good enough and are exactly where you’re supposed to be

Hi there, and welcome to another solo round of the Healthpreneur Podcast! Do you ever feel like something must be perfect before you share it with the world? Does that stop or slow you down? Today I’m going to talk to you about the perfectionist trap – and how to finally escape it. 

The trick is not to seek perfection, but to seek excellence. It’s movement in the right direction to get stuff done. But to do that, we must feel confident in ourselves and know that we are good enough. We must do the internal work.

Everything will never be perfect. So, get it done and get it out. Just be a few steps ahead of the people you want to serve. And know that you are good enough. Tune in to break free of the perfectionism trap, serve more people, and get moving closer to your goals.

1:00 -  3:30 - The perfectionism trap and why it stalls the progress of your business and clients

3:30 – 6:00 - Working on your internal program; how we change during our journey

6:00 – 10:00 - Getting things out there and improving upon them as you grow and evolve

10:00 – 11:30 - Everything will never be perfect, so just get it done and get it out.

11:30 – 13:00 - You are good enough and are exactly where you’re supposed to be

Welcome back to another awesome episode of the Healthpreneur Podcast! Today we’re going to dive behind the scenes of an extremely accomplished Healthpreneur’s journey. Danielle Brooks, author of, "Good Decisions” is a nutritional therapist, a clinical herbalist, and the founder of a successful wellness clinic called Lake Washington Wellness. 

Danielle spent the beginning of her schooling and professional career being told that she couldn’t do things, which propelled her to push for her dreams despite uncertainty, fear, and a pesky ego (who can relate?). She learned that by leaning on trusted relationships and hiring the right people, she could reach heights she never thought possible – and enjoy the process.

As entrepreneurs, we’ve all been there; we’ve been told “no,” we’ve been discouraged, and we’ve had moments where shit hit the fan. But what matters is how we choose to grow from those experiences. Tune in as Danielle and I reflect on how self-doubt inhibited her growth, how she moved past it to get what she truly wanted, and why she she’s so excited about helping people find peace with food and their bodies. 

In this episode, Danielle and I discuss:

• Her mother’s parting words and how they impacted her.
• Ignoring when others say you can’t do something.
• What you need to start a business.
• Swapping out fear for excitement.
• Hiring good people and hiring out your weaknesses. 

3:00 – 6:30 - Danielle’s journey and how she got through school

6:30 – 10:30 - Gaining confidence and excitement through experience

10:30 – 15:30 - The initial business mistakes Danielle made and how she fixed them

15:30 – 18:30 - Relationships as a key factor for growth and success and how to hire

18:30 – 26:00 – The Rapid Five