Welcome back to The Modern Hairstylist Podcast. If you're a hairstylist or salon owner tired of the constant hustle of marketing yourself to attract new clients, this episode is perfect for you. Today, we're diving into Search Engine Optimization (SEO) and how you can use it to get found online without relying heavily on social media.

Are you frustrated with social media marketing, or do you have clients who find you through Google searches rather than Instagram? We'll explore the fundamentals of SEO, providing you with actionable tips to improve your online visibility and rank higher in search engine results.

We'll start by explaining what SEO is and why it's crucial for hairstylists and salon owners. You'll learn about the benefits of SEO, including building credibility, increasing client trust, and achieving higher conversion rates. We'll also discuss how SEO can be a low-effort, high-impact strategy to grow your business.

Next, we'll delve into the key elements of SEO, such as identifying and using relevant keywords, optimizing your Google My Business profile, and ensuring your social media profiles and website are search engine friendly. You'll discover practical steps to enhance your digital presence across various platforms.

Towards the end of the episode, we'll touch on advanced SEO techniques and the importance of creating valuable content, like starting a blog, to establish yourself as an authority in your niche. By the end of this episode, you'll have a clear understanding of how to optimize your online presence to attract more clients and grow your salon business.

Don't forget to hit the subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!

Keywords

search engine optimization, SEO, hairstylists, salon owners, digital platform, visibility, ranking, keywords, Google My Business, social media profiles, website content, user experience, client acquisition

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Welcome back to The Modern Hairstylist Podcast. In today’s episode, we’re diving deep into a topic many independent hairstylists face: people-pleasing. We’re breaking down the three types of people-pleasing hairstylists and sharing practical boundary-setting tips for each type to help you regain control and balance in your salon business.

Are you always saying "yes" to every client request, even when it means compromising your own time and well-being? Or maybe you find it tough to enforce your policies because you’re afraid of upsetting your clients? If any of this sounds familiar, this episode is tailor-made for you. We’ll explore the traits of the accommodator, the avoider, and the perfectionist, and discuss how these tendencies can impact your business and personal life.

We’ll provide actionable strategies to set boundaries without feeling guilty, effectively communicate your needs, and create a healthier work environment for yourself and your clients. By the end of this episode, you’ll have the tools to confidently manage your salon, ensuring it’s a space where both you and your clients thrive.

Don’t forget to hit that subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!

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Welcome back to The Modern Hairstylist podcast! In this episode, we dive deep into the world of curly hair with the incredible Martina Nicholas, a texture expert and educator who is revolutionizing the industry. Martina shares her personal journey of embracing her natural curls after years of straightening treatments and how it transformed her career. Her passion for educating others on proper curly hair care is evident as she debunks common myths and misconceptions about texture and curly hair, offering invaluable insights that every hairstylist should know.

One major highlight of our conversation was Martina’s emphasis on the importance of water in curly hair care. She explains how water should be viewed as a crucial product in itself, essential for maintaining curl elasticity, reducing frizz, and ensuring product absorption. Martina provides practical advice on how to incorporate water effectively into curly hair routines, from shampooing and conditioning to styling. This simple yet profound shift in perspective can significantly improve the health and appearance of curly hair, making it a must-know for both stylists and clients alike.

We also tackled the often-debated topic of cutting curly hair wet versus dry. Martina, a staunch advocate for dry cutting, shares her expertise on why cutting curls dry allows for more precision and better visualization of the final shape. She discusses the unique challenges presented by different curl patterns and the importance of customized cutting techniques based on individual client needs. This approach ensures that the natural beauty and integrity of curly hair are preserved, providing clients with a style that complements their texture.

Additionally, Martina sheds light on the misconceptions surrounding protective styles and the use of oils in curly hair care. She explains how overuse of heavy oils can lead to dehydration, making hair difficult to manage. Instead, she advocates for moderation and proper maintenance of protective styles to avoid damage. Her insights on how to responsibly lighten curly hair while preserving curl integrity are invaluable, especially for clients seeking a color change without compromising their natural texture.

For those looking to deepen their knowledge and skills in curly hair care, Martina offers a variety of educational resources, including virtual classes and one-on-one training. Her hands-on approach and brand-agnostic product knowledge make her an exceptional mentor for stylists aiming to excel in this niche.

Follow her on Instagram at @sunflowercurlseducation and check out her upcoming classes to transform your curly hair services and expand your clientele. This episode is a treasure trove of information that will inspire and equip you to better serve your curly-haired clients.

Connect with Martina on Instagram - @martinanicholas

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In this episode of The Modern Hairstylist Podcast, I delve into the current trends in social media marketing for hairstylists, urging you to shift your focus from mere engagement to strategies that drive real financial results. I passionately address the common misconceptions and misleading advice prevalent in the industry, providing a clear, analytical perspective on how to effectively utilize social media to attract and retain clients.

I emphasize the importance of not getting caught up in the latest algorithm changes or trends that promise high engagement but fail to translate into bookings and revenue. Instead, I advocate for a strategic approach that considers the client's journey and how to build trust and credibility through valuable content. By understanding the different stages of client awareness—from being unaware of their hair needs to becoming a loyal customer—you can tailor your content to guide potential clients towards making an appointment.

Throughout the episode, I offer practical advice on creating content that showcases your expertise and the unique solutions you provide. I highlight the significance of using all available tools, like hashtags, to enhance your visibility and attract local clients actively searching for services. Additionally, I share specific types of content that have proven successful for my students, such as process showcases and educational posts on niche topics, demonstrating how these strategies can effectively convert social media engagement into business growth.

In my trademark no-nonsense style, I also debunk popular myths about social media marketing for hairstylists, including the idea that call-to-actions are no longer effective and that trending post styles should dictate your content strategy. By focusing on what truly matters—posting consistently valuable content that addresses the needs and pain points of your ideal clients—you can navigate the social media landscape with confidence and clarity, ultimately leading to a more profitable and fulfilling career.

Tune in to this insightful episode for a wealth of actionable strategies and a fresh perspective on leveraging social media to grow your hairstyling business. Don't let the noise of trends and algorithms distract you—learn how to post with purpose and make your social media efforts count!

DISCLAIMER: This episode was recorded on June 4, 2024. While I discuss current social media trends and marketing fundamentals that remain timeless, trends may have changed if you are listening to this at a later date. Always consider the recording date when applying these insights to your strategy.

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Welcome back to The Modern Hairstylist podcast! In this episode, we'll explore how to determine if you're ready to hire a virtual assistant, social media manager, or any other support for your business. Last week, we focused on hiring personal salon assistants, but today we're diving into the behind-the-scenes roles that can alleviate your administrative burden. As someone who has managed and trained up to seven employees, I've learned through experience and education what it takes to lead effectively. If you're feeling overwhelmed with tasks beyond your hairstyling, this episode is for you.

Firstly, it's essential to ensure your business is already generating a healthy profit before considering hiring help. This financial stability ensures you can afford the additional expense without jeopardizing your business. Understanding and performing the tasks yourself initially is crucial. This knowledge empowers you to train others effectively, recognize success in the role, and step in when necessary. Before hiring, explore if technology can handle some of these tasks. Modern tools can be more efficient, reliable, and cost-effective than human help for certain repetitive tasks.

Next, decide if you're hiring someone to perform tasks as well as you do or someone who can outperform you in specific areas. The former often involves lower-level, time-consuming tasks that free you to focus on high-level growth activities. On the other hand, hiring an expert can significantly accelerate your business growth but comes with higher costs and reliance on that person's expertise. Always assess if the potential hire can provide a return on investment by saving you time or increasing revenue.

Finally, evaluate the affordability and potential return on investment of hiring support. Calculate the value of the hours you’d gain and determine if these would translate to business growth or personal well-being. Sometimes, investing in help is about maintaining a healthy work-life balance, which is equally valuable. By answering these questions and considering these factors, you'll be better prepared to make informed hiring decisions that support your business’s long-term success.

I hope this episode equips you with the insights needed to decide when and how to hire help for your business. Whether you're ready now or in the future, these strategies will help you streamline your operations and focus on what you do best.

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Hey there, friend! Welcome back to The Modern Hairstylist Podcast. Today, we're diving into a crucial question: "How do I know when I’m ready to hire a personal salon assistant?" Drawing from my own experiences and lessons learned, I'm here to help you navigate this significant decision.

In this episode, we explore why hiring a personal assistant can be a game-changer for your salon business, freeing up your time and boosting your income. But it's not all smooth sailing; we also delve into the realities and responsibilities that come with being a leader. Are you prepared to train, manage, and rely on someone else? We’ll talk about systematizing your client experience, calculating your return on investment, and preparing for the emotional and professional challenges of bringing someone new into your business.

If you’re considering hiring a personal salon assistant, this episode is packed with honest insights to help you make an informed decision. Don’t miss out on understanding the full picture—both the pros and the cons.

Tune in next week as we shift gears to discuss hiring virtual assistants and social media managers, the people who can handle the backend tasks and let you focus on your creative genius.

Loved this episode? Hit that subscribe button so you never miss an update! And don’t forget to check the show notes for a link to text me your thoughts or questions.

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Welcome back to The Modern Hairstylist Podcast! In this episode, we are speaking about strategies for those tricky clients and setting clear expectations. As hairstylists, we pride ourselves on our communication skills, but sometimes the data tells a different story. Did you know that while 87% of hairstylists claim they always conduct a consultation, only 7% of clients feel they've had one? This episode is all about bridging that gap and ensuring your consultations are foolproof, even with the most challenging clients.

Miscommunication can lead to unhappy clients, negative reviews, and unwanted extra work like redoes or refunds. It's essential to protect your reputation and ensure client satisfaction from the start. Today, I'll share some lesser-known consultation tips that can save you from these pitfalls. Whether you believe you're already great at consultations or feel you have room to grow, this episode will provide you with valuable insights to enhance your skills and safeguard your business.

One game-changing tip is to turn your client away from the mirror during the consultation. This simple move can make a huge difference, especially with clients who may feel insecure. By removing the mirror distraction and establishing eye contact, you can regain control of the conversation and ensure that the client is fully engaged and focused on your discussion. This approach helps break down barriers and makes the client feel more connected and understood.

Additionally, using visual aids and the client's own words can significantly improve communication. Always encourage clients to provide pictures of their desired look and show them your visual aids to set realistic expectations. Repeating their words back to them and asking them to repeat your plan ensures mutual understanding. And, of course, never underestimate the power of agreeing on the price upfront. Transparency about costs can prevent misunderstandings and make the entire experience smoother and more pleasant for both you and your client.

Tune in to this episode for these tips and more to elevate your consultation game. Remember, consultations are the foundation of a successful appointment. By refining your strategies, you'll not only meet but exceed your clients' expectations, leading to happier clients and a thriving business. Don't forget to subscribe for more valuable insights every week, and leave us a five-star review if you find our episodes helpful. Let's make your consultations more effective and enjoyable for everyone involved!

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Welcome back to The Modern Hairstylist Podcast. If marketing your beauty business feels like an overwhelming, time-consuming beast, this episode is your lifesaver. Today, I’m sharing my no-BS strategies to make your marketing efforts simpler and more effective so you can reclaim your time, energy, and sanity.

Does it feel like you’re spinning your wheels trying to be everywhere at once on social media? I’ve been there. The first problem we tackle is focusing your marketing efforts. You’ll learn how to identify where your ideal clients hang out and put your energy into those platforms. This way, you can stop spreading yourself thin and start seeing better results with less effort.

Are you struggling to figure out which marketing efforts actually bring in new clients? I show you how to double down on what’s already working. By understanding where your clients are coming from—be it Google My Business, word of mouth, or other channels—you can stop wasting time on ineffective strategies and start maximizing your most successful marketing avenues.

Feeling like you’re constantly on a content creation treadmill? We discuss the power of repurposing content and using AI tools like ChatGPT to streamline your marketing tasks. This approach will help you maintain a steady flow of content without burning out. It’s all about working smarter, not harder, so you can keep your marketing engine running smoothly without it taking over your life.

Lastly, if you’re paralyzed by overthinking every little detail of your marketing strategy, this episode is for you. I encourage you to stop worrying about the small stuff and focus on consistently posting quality content. You’ll learn tips for planning ahead and staying organized, so you can spend less time stressing and more time growing your beauty business.

Thanks for tuning in! Make sure to subscribe to The Modern Hairstylist Podcast for more tips and strategies to grow your beauty business without the overwhelm. See you in the next episode!

Other episodes mentioned:
5 Auto-Pilot Ways To Passively Grow Your Clientele

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Welcome back to The Modern Hairstylist Podcast! Today I am so excited to chat with Mattea Hunter about a topic that touches many of us in the beauty industry—imposter syndrome. Mattea is a seasoned beauty pro with nearly 20 years under her belt, spanning roles from makeup artist to hairstylist, and now a transformative coach. Get ready to uncover the secrets to overcoming those nagging doubts that you’re not good enough and learn to step into your power with confidence!

Mattea breaks down the nitty-gritty of imposter syndrome—what it is, how it manifests, and most importantly, how to conquer it. She shares personal anecdotes and professional wisdom on shifting from feeling like an outsider to owning your space in the industry. Whether you’re a perfectionist, a procrastinator, or somewhere in between, Mattea’s insights are tailored to help you recognize your worth and embrace your qualifications with pride.

Mattea doesn't just talk the talk; she walks the walk. One of the most enlightening parts of our conversation was her approach to achieving a healthy work-life balance. It’s all about not letting your profession consume your entire life. Mattea’s life lessons and practical strategies provide a blueprint for anyone looking to balance the scales between personal joy and professional success. This is a must-listen segment for anyone striving to thrive both in and out of the salon!

If you would like to check out more of Mattea you should subscribe to her podcast "Evolving Perspectives Podcast".  Interested in one-on-one coaching or consulting? Visit her brand new website to learn more about her services tailored specifically for beauty professionals. Mattea is a powerhouse of knowledge and inspiration, ready to help you elevate your career and personal life.

This episode is all about energizing and empowering you, our listeners, with expert insights and actionable advice to help you conquer imposter syndrome and achieve a fulfilling balance in your life. Mattea brings her vibrant energy and deep expertise, making this a must-listen for every beauty professional ready to elevate their game.

Resources
Check out Mattea's website - www.momentswithmattea.com
Check out Mattea's podcast - Evolving Perspectives The Podcast

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If you've been struggling with setting the perfect prices for your beauty business, this episode of The Modern Hairstylist Podcast is perfect for you. I share some tips on pricing strategies to ensure you're not just making ends meet, but thriving in your business. Since pricing is often a major sticking point for many beauty professionals, I address common issues and provide actionable advice to make pricing work for you.

I dive into the topic by challenging the one-size-fits-all pricing approach, emphasizing the importance of understanding your unique business needs. I highlight how premature price increases can harm your business if they aren't aligned with client demand. Regular price adjustments are essential, and I advocate for minor annual increases to keep your business profitable and sustainable.

Consistency is key when it comes to pricing, and I strongly advise against charging different prices for loyal clients versus new clients. Consistent pricing helps build trust and maintain financial stability. Additionally, I address the need for standardized service times to ensure you're pricing effectively and maintaining predictable income.

I wrap up by discussing the importance of transparency in pricing, emphasizing that clear communication with clients is crucial for building trust. By addressing potential pricing mistakes, I offer a wealth of experience and advice to help you navigate the sometimes tricky waters of pricing your beauty services effectively.


Other episodes that you may be interested in:
New Client Pricing vs Existing Client Pricing
How to Get Clients On Board With Your Pricing Model
Pros & Cons of Session / Hybrid / Package Pricing

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