Most of the time, contracts tend to be the most challenging part of entering a business, and this is where we mostly fail. When we see a contract five pages long, we lose our interest in reading it and lean towards signing without even taking a look — not knowing this will be our downfall.

Contracts are very crucial in whatever business or trade you are in. In part one of this miniseries, Karalynn Cromeens of The Cromeens Law Firm joins us to share her extensive knowledge about contracts — the necessary things you need to add in the draft and the kind of people you need to watch out for.

Stay away from unsuspecting contracts and safeguard your rights by knowing what’s in them. We have lots of valuable takeaways in this podcast, so stay tuned to this episode!

Discussion Points:

0:00 The Elevation Program
3:44 Brief introduction to the topic and the guest
5:20 Karalynn talks about her book and her podcast
9:37 Who is Karalynn Cromeens?
11:28 Drafting your contract: Dos and don’ts and why it’s essential
14:52 Things you need to include in your contract
21:03 Why it’s so important to include the payment terms
25:02 Insurance and indemnity
26:44 What are defaults, and how do they cover you?
31:02 Karalynn recommends adding this to the contract you’re writing because it’s beneficial for both parties
33:36 Warranty, workers, attorney’s fees
35:12 What is a complete agreement? Why close the contract with it?
37:06 Most common problem tradespeople and businessmen encounter in their trades and in running their businesses

About the Guest:

Karalynn Cromeens is a published author and devoted leader. She is the Owner and Managing Partner of The Cromeens Law Firm, PLLC, who holds more than 16 years of experience practicing construction, real estate, and business law. Karalynn is passionate about protecting the businesses her clients have built and being a lifelong partner in their company’s success.

Resources:

• Tradie Web Guys ‘automation’ - (https://w

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer? 

In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it’s important that you don’t place all your eggs in one basket.

Learn more from tuning in to this episode today. 

Discussion Points: 

0:00 The Elevation Program  
4:02 Ilana’s pivot in her business  
6:01 Apple and Facebook are at war 
6:34 Apple’s phone software update 
7:51 What happens if you enable Facebook to track you 
10:12 Does the software update drive sales up or down for iPhones?
10:54 The impact of the update on small businesses and Facebook 
11:33 Google will cut cookie tracking by end of the year 
13:47 The result of explicitness of Facebook’s data tracking 
15:39 Is the choice to opt-in or out of data tracking a better move?
16:48 The need to invest and apply resource to your database 
18:03 Using ads to build a database
18:42 Email marketing 
19:42 Steps to do in your ad account now 
23:34 Do not put all your eggs in one basket 
24:39 Are tradies affected by the changes in Apple and Facebook? 
26:00 Massive changes are to be expected industry wide 

About the Guest: 

Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana’s commitment to herself is the passing on of the knowledge she’s learned in her agency, especially what is working right now.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Since The Site Shed podcast’s launch in 2016, my journey has been nothing short of amazing. The interviews I have conducted with numerous experts in their respective fields provided me with hacks, tools, and lessons that I have benefited from and have helped others tremendously. I do not see myself stopping just yet as there is just so much ahead of us. 

In this week’s episode, I talk about all the things I have learned from recording 300 podcasts. More than a celebration of reaching the 300th episode in podcasting, I celebrate the learnings gained. So I aim to give you a treasure trove of wisdom that I consider valuable in helping you further yourself and your business. 

I am excited to hear your thoughts about this episode and what else you can add to this wealth of information. Tune in now!  

Discussion Points: 

0:00 The Elevation Program  
3:50 Overview of the episode  
5:25 The Site Shed podcast background 
7:40 Matt encourages his listeners to learn and read more  
9:30 Business updates 
10:10 The importance of strategy and planning 
11:28 Advantages of running a remote business 
13:07 You can be anything you want 
13:39 Things change! 
13:56 Focusing on vision, mission, and values
16:00 The power of understanding that you are in control 
16:48 Values are important
18:18 Your roles in the business will change
21:22 Wisdom is acquired throughout the years 
21:57 Staying fit physically and mentally  
23:31 What 40 looks like or can look like for you 
24:21 Financial literacy 
26:15 Adopting the profit first philosophy 
27:03 Relationships and networks 
29:43 Becoming the role model and leaving a positive impact
31:37 Discipline in all areas of life 
32:15 Time blocking 
33:33 Set goals and milestones 
34:37 Be punctual and reliable 
35:33 Materialism can be crippling 

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Tradies and contractors have been programmed to do one thing - to work hard. And while it’s not exactly a bad thing, this belief could be holding you back from really reaching the kind of life and freedom that you want. But what if I told you that there is a better way? 

In this last episode of our series with Shawn Feurer, we talk about the better way to reach your goals. Shawn explains what the law of attraction is and what it is not. He also discusses the importance of raising one’s vibration and understanding what actually makes you excited. Shawn then challenges the audience to give themselves the permission to dream. 

This is an awesome episode that you’ll find a lot of insights from. Check it out today!

Discussion Points: 

0:00 The Elevation Program  
6:29 It’s not just about money  
7:17 The law of attraction 
9:17 Raise your vibration by knowing what makes you excited
10:46 A, B, C Goals  
12:52 The process required to achieve your goals 
20:19 Process should be the focus not just the results  
27:39 How to tell a determined business owner 
28:21 Give yourself permission to dream 

About the Guest: 

Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life.

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)
• Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)
• Connect with Shawn through the f

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Trying hard and working harder has its limits. Mind-blowing results are a product of the power of one’s mind. Yes, you read that right! The mind is a powerful tool for getting the results you want. We always tend to associate success with one’s external efforts without acknowledging that everything starts internally, in the mind. 

We have a fascinating discussion with my guest Shawn Feurer. In the second part of this series with Shawn, we talk about the power of the mind. Shawn gives us a glimpse into what visualization looks like and how everything starts with the mind. We also talk about practical steps on how to reprogram your minds and achieve mind-blowing results. 

Listen to this podcast today! 

Discussion Points: 

0:00 The Elevation Program  
4:56 Overview of the episode  
6:00 Visualization and the power of the brain 
12:06 Everything starts with the mind
13:41 A visual of the stickman figure 
16:27 Trying harder is not the solution
18:57 Doing something different starts with thinking different thoughts 
19:57 Practical advise on how to reprogram our minds 

About the Guest: 

Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and effective, giving you the results you’ve been looking for. His mission is to teach the world how to find freedom and abundance in all areas of life. 

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)
• Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)
• Visit Shawn Feurer’s consulting website (https://www.shawnfeurer.com/

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Would you believe me if I told you that you are not in charge of your life? Most people won’t believe this. But, if you take the time to look at your daily activities, you’ll find that how we think and feel are products of the subconscious mind that is at work ninety-five percent of the time. Most of these thoughts and programs in the subconscious hold us back from really doing and being the best version of ourselves - personal or business-wise. 

We discuss this in detail in the first of the three-part series with Shawn Feurer. He gives us insight into the knowing-doing gap and how the subconscious plays a huge role in this gap. Shawn also shares the common paradigms that contractors and tradies have. He then challenges the listeners of this podcast episode to think big and start identifying what holds you back from accomplishing the big stuff. 

Tune in to this episode. 

Discussion Points: 

0:00 The Elevation Program  
4:06 How Shawn became a reformed business coach 
7:07 Who Shawn works with 
8:55 Start with the mindset
11:24 What ‘knowing better, doing better’ means and who needs to know this 
12:35 We’re not in control; the subconscious mind is 
14:24 What are paradigms? 
16:55 How most of us are programmed to do things 
20:00 Those working the hardest are paid the least 
21:17 Know where you’re getting in your own way 
22:42 Most of the programs that run our lives are not true and aren’t ours 
25:51 Common paradigms that most contractors and tradies have 
29:34 Shawn shares a strong paradigm that held him back 
30:22 The KNOWING-DOING gap   
30:51 Think big to get out of your comfort zone and identify what holds you back 
31:39 The number one thing that holds people back

About the Guest: 

Shawn Feurer is a reformed business coach turned Mindset mentor. He spent years working with success-minded individuals all over the United States and Canada. His approach is different from that of other consultants. And his processes are both unique and e

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Most tradies don’t realize this, but there is a story to be found in every project you do. A simple job can become an engaging story that you can use to market your business. You just need to know how to look for them and how to transform them into the right content.

In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.

All this and more will be covered in this episode. Check it out now!

Discussion Points: 

0:00 The Elevation Program
3:23 Recap of the past episodes of the series
6:09 Worthy stories are around you everyday
9:27 Storytelling is natural to us
11:30 List down something story-worthy that happened to you today
12:16 Start stories by looking for problems
13:59 Talk about the journey behind the content
14:27 Catch people’s interest with hot topics in the media
15:36 Repurposing different kinds of content
16:30 What mediums to start from
18:37 Getting started on making a video
20:33 Unpolished videos are more authentic
23:37 Make content creation part of your process
25:05 About Story Sales Machine

About the Guest: 

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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How you communicate your story is just as important as the story itself. To tradies, their day-to-day tasks are just part of their job, but this is actually interesting information to potential customers. What you say and how you can say it can be the deciding factor between you and your competitor.

This week, we have the second episode in the Building Trust and Rapport by Becoming a Great Storyteller series. We invited Story Sales Machine’s Bill Mueller to continue where we left off and talk about the importance of engaging your customers. Specifically, he talks about the importance of knowing the deeper meaning behind their need for your service. He also suggested a framework that will help you get an insight of their behavior and how to produce content based on that. We also tackle how to make an appropriate call to action and landing page.

Tune in to today’s episode!

Discussion Points: 

0:00 The Elevation Program
3:58 Other people are interested in your story even if it seems boring to you
5:46 Sharing information builds trust and rapport
9:35 Start identifying what the customers’ pain points are
12:49 Design a strategy with different depths
16:13 Talk less about who you are and more on what you can deliver
16:47 How to engage customers on a deeper level
20:20 Understand and work through customers’ problems
21:59 Reengagement campaigns
24:44 The post-it note method
30:34 Call to Action
32:54 Your CTA could be too generic
33:54 What journey do you want to take after clicking the CTA
38:07 Summary of the episode

About the Guest: 

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.

Resources: 

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Storytelling is ingrained in our DNA because how else would we bring people and each other, together? It sets the ground for the relationships we build which are very important in any trade. However, as effortless as it sounds, tradies don’t put much thought into the potential of a great story to be a deciding factor in earning the customers’ trust.

We welcome you to the first episode of the series, Building Trust and Rapport by Becoming a Great Storyteller. The Story Sales Machine’s Bill Mueller joins us to talk about the importance of storytelling in any industry, specifically in sales, and using email as a powerful storytelling tool. We also cover the art of tying stories into mundane and otherwise routine tasks to create stronger engagements, and ultimately, tradie-customer relationships.

Tune in to this episode now!

Discussion Points: 

1:59 The challenge of telling stories in the digital space
04:20 How email becomes relegated into just a tool that sells vouchers
06:00 Being less polished adds authenticity to your storytelling
08:00 People rarely try to re-engage because they get caught up in lead-generation
08:53 You can turn an email into something personal for the receiver
10:30 Worry less about the sale and concentrate on helping people
11:49 There are different spins you can take to make an interesting content
13:04 How a copywriter created an amazing campaign by telling the story of an everyday task
14:44 The importance of storytelling to get people’s attention
16:20 How we continue to build trust and rapport through our podcast
18:00 It’s human nature to put fear into everything we do
20:10 Determine your prospect’s product awareness stage
22:16 Storytelling is powerful in the sales cycle
24:35 Automation can teach and help you a lot with engagement
26:27 What’s in store for the next episode

About the Guest: 

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use sto

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Running a business isn’t about rolling up your sleeves and doing things on your own. Sure, it may be fulfilling to achieve success after you’ve worked hard for everything, but to what extent?

In this episode, Tom Martin of Virtual Trade Assistant, and I will cover the importance of outsourcing in facilitating business growth. We will also help you understand when and what you should outsource in your business. Plus, we will discuss the steps you need to take and the variables you need to look into before hiring a virtual assistant.

All of these topics and a lot more in this episode. Tune in now!

Discussion Points: 

0:00 The Elevation Program and Introduction
05:14 How Tom got through the virtual trading system
08:02 What is outsourcing?
15:24 Understanding which parts of your business you should outsource
19:24 Creating a system for your business
22:27 How to get people outsourcing the right things at the right time
26:11 The importance of documenting processes
29:46 Steps in hiring the right outsourcing members
34:24 Factors to consider before hiring a virtual assistant
37:43 Benefits of working with a virtual assistant

About the Guest: 

In 2016, Tom Martin became the director of Virtual Trade Assistant in Australia. The company's primary goal is to assist small business owners in managing their operations on a day-to-day basis. Moreover, Tom Martin is also the owner of Water Tight Canberra and is a licensed plumber. With all the experiences he had in running Water Tight Canberra since 2010, Tom can attest how essential it is to outsource talents in keeping your business' operations smooth and organized.

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)
• Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Facebook
• Spotify/Apple