Google AdWords

Series Overview

In my experience of owning a company that builds websites for tradies and contractors, over the years I’ve observed a number of scenarios where people may be familiar with a certain phrase, or word by it’s name, however they’ve lacked a true understanding of what that word represents.

A prime example of that would be websites. Very often when we scope a company, I’ll be told that they need a website because they want to make their phone ring more. Having a website will help in the sense that now you have a tool that can allow youth be found on a search engine in a direct search, however it’s unlikely that it’s going to make your phone ring unless you apply a marketing strategy to the website.

Another very misunderstood ‘buzzword’ is AdWords. In this series, I’m joined by John from Reach Local as we shoot to break down the myths around Google AdWords and paid marketing. We explore what types of business AdWords suites and we discuss the reality of how much money you need to be spending to make your campaigns affective. We also discuss how paid marketing (also commonly referred to as SEM and Pay-Per-Click) fits into what I like to call the ‘digital ecosystem’.

 

Episode 3:

When you hear me refer to ‘The Digital Ecosystem’, I’m referring to the multiple variables that work together to form a product. Yes a website is a website, AdWords is AdWords and SEO is SEO, however it’s important to understand how they all affect each other.

I’m always preaching ‘Beware of specialists’ and by that I mean the following. If you go to an SEO agency and what you need is an AdWords campaign, chances are you’ll leave with an SEO agency. Having an understanding of the ‘digital ecosystem’ will empower you to ascertain where you might be dropping the ball in relation to your online representation. It will also arm you with enough general knowledge to not be led astray by ‘specialists’.

This episode brings a close to this series, however if you’re questioning what the next steps are for you and your organisation, in relation to setting a marketing agenda, reach out to us as we can certainly help you make the correct decision. Likewise, if you’re currently running an AdWords campaign and you’re questioning it’s effectiveness, we can potentially help you improve your conversions and as a result make your dollar go further.

Reach out to [email protected] and make a reference to this Google AdWords podcast series. From there, we’ll steer you in the right directio

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

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Google AdWords

Series Overview

In my experience of owning a company that builds websites for tradies and contractors, over the years I’ve observed a number of scenarios where people may be familiar with a certain phrase, or word by it’s name, however they’ve lacked a true understanding of what that word represents.

A prime example of that would be websites. Very often when we scope a company, I’ll be told that they need a website because they want to make their phone ring more. Having a website will help in the sense that now you have a tool that can allow youth be found on a search engine in a direct search, however it’s unlikely that it’s going to make your phone ring unless you apply a marketing strategy to the website.

Another very misunderstood ‘buzzword’ is AdWords. In this series, I’m joined by John from Reach Local as we shoot to break down the myths around Google AdWords and paid marketing. We explore what types of business AdWords suites and we discuss the reality of how much money you need to be spending to make your campaigns affective. We also discuss how paid marketing (also commonly referred to as SEM and Pay-Per-Click) fits into what I like to call the ‘digital ecosystem’.

Episode 2 In Episode 2, John and I explore one of the more misunderstood elements of Google Adwords. That being budget. Contrary to what you have have ben told by dodgy marketing companies that are only interested in taking your money, your potential results are very dependant on budget. A smarter way to look at how to ascertain what you need to spend on a campaign is to reverse engineer it like this.

1. How many converted jobs do you want (per week, or month) Eg: 10/week. 2. How many leads do you need to make a conversion. Eg: I’m converting at 10%, which is 10 leads per conversion. 3. How much does a click cost me. Eg: $20 4. How many days do you want your ads to appear? Eg: 5 (Mon-Fri)

Now you can roughly work out a budget 10 leads at $20/lead = $200/day $200/day at 5 days = $1000/week $1000 at 4 weeks = $4000/month

You can see from this example that it can be an expensive outlay and if you conversion product, or service cost is less than your spend, then you should potentially spending that money elsewhere.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

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Back in episode 28 with Kenny Chapman from The Blue Collar Coach, Kenny Chapman said that he would like to see Ellen on the show and we conveniently managed to tee it up so that it also tied into mothers day.

Ellen has an inspiring story in the trades, which started when she started working with her husband Rod (or Hot Rod as she prefers to call him) in his plumbing company.

Ellen received great grades in business related studies during college, however she was thrown in the deep end with the real world experience of running a small business.

This is a great podcast with a beautiful woman that talks us through her brilliant journey from working with 'Hot Rod', right through to where she is now in her consulting business.

Ellen has also generously offered to anyone that wants it, a copy of her 'Financial Quick Check' at this link.  Go grab it, it's a great tool.

Don't forget to leave a review on iTunes, Stitcher, or Soundcloud if you're enjoying the show.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

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• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
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Series: Google AdWords Co Host: John Curtis from Reach Local Episode 1: What is Google AdWords

Series intro. In this series, John and I shoot to break down the myths around Google AdWords and paid marketing. We explore what types of business it suites, how to budget realistically and how paid marketing 

Episode one.

I very often get companies coming to us that ask for AdWords, without really understanding what it is and how it works. It's a bit of a 'buzz word' that many people have heard of, however not everyone really understands if it's the right tool for them. This episode is about shedding some light on Google AdWords, so that you have a good understanding of what is actually is and how it works.

 

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

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• Instagram: @thesiteshed
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Format:Technical Tips Topic: Google Apps for Work

• Synchronised emails across all of your devices,
• Cloud storage, enabling you to permanently throw awayyourfiling cabinet,
• Sharable calendars, allowing you to plan both your daysandyour teams,
• IP protection with permission setting control on documentsandfiles,
• Collaborate in real time with Google Docs and Sheets. Plussomuch more.

Today's episode marks EPISODE 40 for The Site Shedpodcast.

And what a ride it's been! I though in this episode, I'dtrysomething a little different as there has been a lot oflistenerscommenting in the show notes, asking for some practicaltips ontools they can implement. For many years now, we have beennot onlyusing Google Apps for Work, but also setting companies upwith it.I move around a lot, so I love the flexibility of beingable toaccess any business related documentation, from any deviceI'musing, from wherever I am in the world. For example, right nowas Itype this email, I'm sitting in Winnipeg Canada, referring toaseries of work documents that I have saved in Google's cloud.Everytime I create a new podcast episode, I have a folder set upin'Google Drive' that has all of the information and recordingsIneed to for my podcasts. It doesn't matter where I am, I canaccessthat information from my phone, computer, or tablet as longas Ihave internet connection. If you're someone that likestokeep all of your work documents saved in your officefilingcabinet, in this episode I'm presenting you with aparadigmthat will change your life and turn your business into ascalable,secure asset. Google Apps will remove thesescenarios fromyour vocabulary, completely.

1. "Yeah, I have that file on my computer. I'll email it toyouwhen I get into the office."
2. "I don't have that invoice handy, however I can get theofficeto send it across."
3. "Why are there three versions of this spreadsheetfloatingabout?"
4. "No don't let Bob see that document because he might takeitwith him if he leaves us."
5. "I have no idea where Tom is heading first thing this morning,Ididn't put it in my diary."
6. "Call the office and ask them to send the job details acrosstoyou."

 

If you’d like to get Google Apps set up in your business,wecan help. Tradie Web Guys is a reseller, so simply followthesesteps:

1. Send an email to [email protected]
2. Quote TSS0

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Cohost: Peter Cox Introduction.

Welcome to the Leadership Series with Peter Cox. Peter is an accomplished author and world renowned leadership consultant. He was referred to the show by Allan from Omega Services in episode 22, as Peter has worked closely with Allan and many other trade based companies over the years, implementing his leadership strategies into all levels of the organisations. He worked with the Manly Sea Eagles from 2005 – 2011, leading them to two NRL premierships and he currently works with the South Sydney Rabbitoh’s, who he’s already helped to one NRL premiership in 2014. He’s been working with the Australian womens soccer team, The Matilda’s in their world cup campaign and he also works with professional golfer Taylor Cooper. Peter has helped one of his client grow their business from $5 million to $100 million in the space in 6 years, so yes, he is very qualified in offering expertise in the space of leadership.

Enjoy this episode and this series and PLEASE leave us a review on iTunes, Stitcher, or Soundcloud. You have no idea how much it helps us with ratings.

Episode 4: How to find the leaders in your organisation

If you’re not developing leaders within your organisation, you’re effectively committing yourself a permanent job. If you’re not training up people to firstly, replace you; and secondly, lead the new people coming into your organisation, then it’s forever going to be on your shoulders.

In this episode, Peter talks about the importance of building systems and processes around recognising and developing leaders in your company. He discusses the personality profiling and how to evaluate which types of people suit the roles that you’re looking to fill.

This is the final episode of the Leadership series that we have recorded with Peter and we believe it’s the final piece in the puzzle. I hope you enjoyed the series and if you did, please share it with someone, or leave a comment in the show notes below.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Series:Leadership Cohost: Peter Cox Introduction.

Welcome to the Leadership Series with Peter Cox. Peter is an accomplished author and world renowned leadership consultant. He was referred to the show by Allan from Omega Services in episode 22, as Peter has worked closely with Allan and many other trade based companies over the years, implementing his leadership strategies into all levels of the organisations. He worked with the Manly Sea Eagles from 2005 – 2011, leading them to two NRL premierships and he currently works with the South Sydney Rabbitoh’s, who he’s already helped to one NRL premiership in 2014. He’s been working with the Australian womens soccer team, The Matilda’s in their world cup campaign and he also works with professional golfer Taylor Cooper. Peter has helped one of his client grow their business from $5 million to $100 million in the space in 6 years, so yes, he is very qualified in offering expertise in the space of leadership.

Enjoy this episode and this series and PLEASE leave us a review on iTunes, Stitcher, or Soundcloud. You have no idea how much it helps us with ratings.

Episode 3: Are you the right person to lead your organisation?

When we start our business, we’re everything. We’re the CEO, the Director, the CFO, the accountant, the admin, the HR, the despatch, you name it. As our businesses grow and evolve, we gradually begin to offload those tasks to others so that we can focus more on doing what we’re good at less of what we’re not.

Leadership, like most things is a skill that can be developed, however there are very often individuals that are stronger than others. This might be because of experience, this might be because of natural ability, however regardless of who they are, the reality of the situation is…IT MIGHT NOT BE YOU!

It’s nothing to take offence at, it’s more of a paradigm that you need to come to grips with. Have a look at some of the most successful companies on the planet and you’ll see that the Director/Founder has employed a CEO to lead the organisation, so that he, or she can focus on doing what they’re better at.

In this episode, Peter and I dive further into that reality.

See omnystudio.com/listener for privacy in

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Facebook
• Spotify/Apple

Series:Leadership Cohost: Peter Cox Introduction.

Welcome to the Leadership Series with Peter Cox. Peter is an accomplished author and world renowned leadership consultant. He was referred to the show by Allan from Omega Services in episode 22, as Peter has worked closely with Allan and many other trade based companies over the years, implementing his leadership strategies into all levels of the organisations. He worked with the Manly Sea Eagles from 2005 – 2011, leading them to two NRL premierships and he currently works with the South Sydney Rabbitoh’s, who he’s already helped to one NRL premiership in 2014. He’s been working with the Australian womens soccer team, The Matilda’s in their world cup campaign and he also works with professional golfer Taylor Cooper. Peter has helped one of his client grow their business from $5 million to $100 million in the space in 6 years, so yes, he is very qualified in offering expertise in the space of leadership.

Enjoy this episode and this series and PLEASE leave us a review on iTunes, Stitcher, or Soundcloud. You have no idea how much it helps us with ratings.

Episode 2: Finding the right people to lead you

Everywhere you look today, it seems there’s someone proclaiming to be a business coach, who’s trying to sell you into some program.

While it’s extremely important not to take advice from the wrong person, it’s equally important that you’re taking the right advice from the right person. Finding the right person is paramount if you plan on expanding your horizons and growing your knowledge base.

In this episode, Peter talks about how to go about finding the right people to lead you and he also delves into what you should be looking for. Peter has refined his leadership techniques over the course of the last 30 years in the industry, so he understands what qualities MUST be present in anyone that is taking on the responsibility of leading someone in any area of life, be that business, or personal.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

Series:Leadership Cohost: Peter Cox Introduction.

Welcome to the Leadership Series with Peter Cox. Peter is an accomplished author and world renowned leadership consultant. He was referred to the show by Allan from Omega Services in episode 22, as Peter has worked closely with Allan and many other trade based companies over the years, implementing his leadership strategies into all levels of the organisations. He worked with the Manly Sea Eagles from 2005 – 2011, leading them to two NRL premierships and he currently works with the South Sydney Rabbitoh’s, who he’s already helped to one NRL premiership in 2014. He’s been working with the Australian womens soccer team, The Matilda’s in their world cup campaign and he also works with professional golfer Taylor Cooper. Peter has helped one of his client grow their business from $5 million to $100 million in the space in 6 years, so yes, he is very qualified in offering expertise in the space of leadership.

Enjoy this episode and this series and PLEASE leave us a review on iTunes, Stitcher, or Soundcloud. You have no idea how much it helps us with ratings.

Episode 1: Allowing yourself to be led

One of the fundamental traits of a successful leader is his, or her capacity to be led. If you look back in history at any prominent leader, you’ll see that they all had mentors, guides, coaches, consultants, counsels, confidants, whatever.

As business owners, it’s very common to be the one that comes up with all the ideas and executes all of the strategies, however having an outsiders neutral perspective on what you’re planning to do can often be the difference in hit, or miss.

In this episode, Peter talks about the importance of allowing yourself to be led and how you can become more teachable. Chances are if you’re listening to this podcast, then you are teachable, so I trust you’ll get a lot out of this episode.

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Topic: After the mining Boom Segment: Chit Chat

Chit chat is a new segment, where my friend Nathan Cooper from and I discuss and issue that's currently circulating the news, or current affairs. Nathan runs a plumbing company in Brisbane Australia and he's a wealth of knowledge and experience on many interesting topics. These podcasts are 100% unrehearsed. We literally choose a topic to talk about and have the discussion. They're designed to break up the format a little, so let us know what you think in the show notes.

Co-host: Nathan Cooper from Citi Plumbing Brisbane

In the news lately there was a discussion about young tradies that were working the mining boom and what has happened to them since the mines have taken a downturn.

Here's the article 

It's an interesting read as it talks about young people that have worked in the mines in the midst of the Australian mining boom. They were making huge amounts of money and living the fly in, fly out lifestyle, with little expenses, then once they lost those jobs, they were forced to face a reality that not many of them ever had.

Anyway, I hope you enjoy this podcast and let me know if you dig the 'Chit Chat format'.

You can reach Nathan and I at: Nathan's Twitter Matt's Twitter

See omnystudio.com/listener for privacy information.

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today! 

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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