The Wealthy Coach

If your email list isn’t growing—or if you’re seeing great engagement but no sales—this episode breaks down exactly why your funnel might be stalling and how to get it back on track.

Kendra walks through the most common funnel breakdowns—from traffic and opt-ins to nurture sequences and sales—and shares practical fixes for each stage so you can diagnose problems with data, not guesswork.

If you’ve been wondering whether your offer, audience, or ads are the issue, this episode gives you a clear framework to find (and fix) the real bottleneck.

In this episode you'll learn:

• Traffic and Lead Generation: Why the real problem is usually lack of traffic, not your freebie—and how a small paid ads budget can instantly change that. (07:00)
• Funnel Conversion and Alignment: How to spot audience mismatch and clarify your freebie messaging for higher opt-ins. (08:30)
• Opt-in Page Optimization: The simple design and copy tweaks that can raise your conversion rate fast. (12:20)
• Email Delivery and Engagement Metrics: What healthy open and click rates look like (and what to adjust when they aren’t there). (15:20)
• Nurture Sequence and Sales Conversion: How to use your nurture emails to build trust that naturally leads to sales. (17:35)
• Sales and Pitch Effectiveness: What to do when your funnel metrics look good—but people still aren’t buying. (19:20)

Apply to work with me in Health Coach Accelerator HERE.

Watch this episode on YouTube here: https://youtu.be/Va3-0Z6tzJk

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra shares her experiences and insights on launching webinars, emphasizing the importance of setting realistic expectations, understanding conversion rates, and the emotional journey that comes with launching.

She discusses the preparation required for a successful launch, the significance of data analysis, and the iterative process of refining messaging and strategies based on feedback and results.

Kendra encourages listeners to view their first launch as a learning experience rather than a definitive measure of success.

In this episode we cover:

• Kendra's First Webinar Launch Experience and Expectations Management
• The Importance of Realistic Expectations for First Launches
• Time and Effort Required to Plan a Successful Launch
• Reuse and Optimization of Launch Assets Over Time
• Promotion Prioritization and Email List Value
• Monitoring and Optimizing Registration Page Conversion Rate
• Using Launch Data and Metrics to Forecast and Plan
• Sales Timing Patterns and Emotional Impact During Launch
• Sales Incentives and Strategies to Improve Mid-Launch Sales
• Importance of Market Research and Connecting to Deeper Desire

Apply to work with me in Health Coach Accelerator HERE. 

Watch this episode on YouTube here: https://youtu.be/uNcKEPWTcaQ 

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

The Wealthy Coach podcast has hit 300 episodes! 🎉

To celebrate, Kendra sat down with ChatGPT and had AI flip the script and interview her with a mix of personal questions, business insights, and industry hot takes.

The result? A candid, unscripted conversation that covers everything from reality TV guilty pleasures to the core principles that drive success in coaching.

In this episode, you’ll hear:

• Behind the milestone: how Kendra has released 300 weekly episodes (even through maternity leave).
• Personal side: Kendra's alternative careers , unusual Cambo ceremony experience, and how she is fueled by hiking with her son.
• Business truths: the mindset that separates thriving coaches from struggling ones, and a sales objection story you won’t forget.
• Industry reality check: why “passive income” is mostly a myth, and why marketing fundamentals never really change.
• Freedom & values: how Kendra structures her calendar, embraces her introverted nature, and why flexibility matters more than location.

If you’ve ever wondered about the behind-the-scenes of Kendra's business and life—or just want a refreshingly honest take on coaching, freedom, and what really matters—this one’s for you.

Gift for you...

To get your Killer Offer Template, DM Kendra on Instagram or Facebook or with 'killer offer'

Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.

In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.

You’ll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.

If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.

In this episode we cover:

• Planning and Timeline (00:51)
• Offer Strategy and Pricing (05:53)
• Proven Examples and Results (11:54)
• Campaign Execution Requirements (16:36)
• Technical Implementation Requirements (17:43)
• Email Campaign Strategy (20:08)

Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Sales conversations can feel intimidating, but they’re one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.

You’ll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.

If you’ve been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.

In this episode we cover:

• Five Core Sales Improvement Strategies
• Niche Development and Market Positioning (02:33)
• Marketing and Messaging Strategy (09:54)
• Conversation and Engagement Tactics (14:39)
• Sales Conversation Techniques (18:37)

Resources:

Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your Sales

Episode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)

Watch this episode on YouTube here: https://youtu.be/K10AjARmA2w

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success in online coaching isn’t just about strategy—it’s about avoiding the traps that quietly kill your momentum.

In this episode, Kendra reveals the five biggest killers of your success, from avoiding a niche and overthinking every move, to juggling too many offers and waiting until you feel “ready.”

She explains why simplicity beats complexity, how delegation frees you from being the bottleneck, and why taking action (even imperfect action) is the real driver of growth.

Packed with tough love and practical insights, this episode will help you spot what’s holding you back and give you the clarity to move forward with confidence.

In this episode we cover:

• Business Killer #1: Niche Avoidance Syndrome (01:24)
• Business Killer #2: Overthinking-itis (13:10)
• Business Killer #3: Shiny Offer Addiction (18:24)
• Business Killer #4: Waiting to be Ready Trap (25:14)
• Business Killer #5: DIY Until I Die Syndrome (30:15)

Resources:

Episode 280 - [BEST OF] A Cautionary Tale About Your Niche

Episode 119 - The Truth About Your Niche Statement

Episode 182 - Masterclass: How To Find Your Profitable Niche

Episode 71 - Can You Have More Than One Niche?

Watch this episode on YouTube here: https://youtu.be/e8oNrdYou4E

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Building a successful business isn’t about avoiding mistakes; it’s about learning from them.

In this episode, Kendra shares some of the biggest lessons from her own entrepreneurial journey, including failed programs, bad partnerships, and costly marketing decisions.

She breaks down what went wrong, what she’d do differently, and how those experiences shaped the strategies she uses today. From pre-selling programs and validating ideas to navigating mentorship, partnerships, and advertising, this episode is packed with insights to help you avoid common pitfalls and grow faster.

In this episode we cover:

• Early Business Mistakes (00:01)
• Failed Course Launch and Pre-Selling Strategy (08:56)
• Partnership Challenges and Live Events (17:57)
• Advertising Agency Mistakes (27:22)

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/36Rp_c08IgM

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells.

Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your clients results. Your offer is how you sell that program—the promise, positioning, and emotional connection that make people want to work with you.

Kendra shares real examples, including mistakes she made early on, to show why focusing on program features like session counts and bonuses isn’t enough. Instead, you’ll learn how to create a compelling promise, highlight your unique methodology, and position your solution so it stands out in a crowded market.

If your marketing isn’t converting or you’re struggling to fill your programs, this episode will help you fix what’s holding you back and start creating offers that sell.

In this episode we cover:

• Program vs. Offer differentiation(00:52)
• Selling Psychology Examples (03:41)
• Common Mistakes (06:56)
• Proprietary Process Framework (13:28)
• Implementation Strategy (24:27)

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/pHZTAUbzClE

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

The online business landscape is shifting fast, and what worked a few years ago no longer guarantees results. In this episode, we dive into the realities of growing your coaching or practitioner business in 2025, from declining Instagram reach to increasing economic pressures and rising ad costs. With consumers becoming more aware of marketing tactics, standing out requires a smarter, more strategic approach.

We’ll explore why human-specific targeting outperforms generic problem-focused marketing and how developing a clear, 3-7 step signature methodology can set your program apart. You’ll learn why premium pricing is crucial—even when serving a smaller audience—and how simple revenue math shows that a handful of the right clients can help you hit your income goals.

We’ll also cover the importance of beta launches, pre-selling, and live delivery to validate your offers before investing in full program development. And since organic reach is on the decline, we’ll talk about when and how to leverage paid ads and your email list for sustainable growth.

Whether you’re just starting out or ready to scale, this episode breaks down the numbers, strategies, and mindset shifts you need to build a thriving business in today’s competitive market.

In this episode we cover:

• Current Online Business Market Shifts(01:14)
• The Five Non-Negotiables for Success (06:31)
• Taking a look at performance metrics (20:17)

Resources mentioned: 

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/fo0sKWAXNyc

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, we explore why signature programs are the key to building a sustainable, client-centered coaching practice. Rather than relying on one-size-fits-all solutions, structured programs provide a flexible framework that allows for personalization without overwhelming the coach—or the client.

We break down how repetitive teaching often leads to burnout, and how packaging your expertise into a strategic roadmap saves time while still delivering high-value, customized support. From niche selection to creating a baseline methodology, you’ll learn how to design a program that balances consistency with individualization—ensuring every client feels seen while you stay focused on your zone of genius.

Through examples like the mountain climbing analogy and practical tools such as lab testing, intake forms, and shorter pre-educated consultations, we’ll show how structured programs increase efficiency, engagement, and outcomes.

In this episode we cover:

• Coaches already repeat themselves frequently, leading to burnout - structured programs package this repetition into cohesive roadmaps. (00:51)
• Baseline methodology development - identify what all clients need to do minimum to achieve results, based on practitioner's philosophy and experience. (03:25)
• Customization happens on top of baseline through lab testing, intake forms, one-on-one check-ins, and troubleshooting sessions. (08:52)
• Reduced burnout from not reinventing approaches weekly and build a scalable business model without sacrificing personalization. (15:02)

Click here to Watch on Youtube 

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy