TheBoldWay

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—

The clip opens on Adrien's question: "What would you say to the people who are against AI? Can you write me an open letter to them?" Jamie answers with what is arguably the sharpest thesis of the episode — the distinction between "made by AI" and "made with AI" — then moves into the myth of the single-prompt movie, the place of craft, taste and point of view in AI creation, and closes on his own role at Runway and how New York fuels his inspiration.

The moment of truth in this episode. One sentence, one conceptual shift, and the entire grammar of the creative industries changes. If you listen to a single clip to understand where creativity is heading in the AI era, this is the one.

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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

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—

Jamie Umpherson is the Chief Creative Officer of Runway, the New York headquartered AI research organization whose image, video and world models are quietly rewriting cinema, advertising and visual culture. Twelve years in advertising, then Runway weeks before the generative video boom: his trajectory mirrors the technology itself. He maps the collapse of production economics, the rise of general world models, and why the next decade will reward ideas over budgets.

Umpherson sits where art meets code. He runs the brand, the studios, Telescope magazine, the 100 Film Fund and the AI Film Festival. At NVIDIA's GTC, Runway previewed cinematic video generated in under 100 milliseconds.

He explains:

• Why "made by AI" is the wrong phrase, and how "made with AI" reframes the entire authorship debate
• How world models like GWM 1 differ from LLMs, and why they will eat gaming, advertising and immersive media
• Why the gap between idea and execution is collapsing, and what happens when budget stops being the moat
• How boutique agencies are now beating holding companies on the work that actually matters
• What real-time generation unlocks once latency drops below 100 milliseconds
• Why the 30-second ad is finished, and why 60-to-90-second micro-dramas will replace it
• How the Runway Film Festival became the first credentialing system for AI-native filmmakers
• Why theaters aren't dying, and what Hollywood still refuses to admit about its own pipelines

Timeline

01:25: Introduction of Jamie Umpherson, Chief Creative Officer of Runway, and the origin story of the company born at NYU's ITP program — the crossover between art school for engineers and engineering school for artists

04:45: What is an AI model? The difference between LLMs (ChatGPT, Claude) and world models — the analogy of a dog and a baby learning the rules of the world

07:10: GWM 1, Runway's general world model: real-time avatars, video you can navigate like a video game, the December 2025 research preview

13:00: The staggering acceleration of generative video: from "the orange" of 2021-2022 to cinematic video generated in under 100 milliseconds at NVIDIA GTC

18:00: Why the closing gap between idea and execution is the real creative unlock — the notebooks full of ideas Jamie never got to make in advertising, and what changes now

22:00: The Runway AI Film Festival in New York and Los Angeles, Telescope magazine, the zines, Gen48, the creative partners community: the editorial and cultural ecosystem Runway has built around the tools

31:30: Jamie's personal journey: twelve years in advertising, the ideas left in drawers for lack of budget, the move to Runway in 2022 weeks before the generative video boom

34:00: The step curve of AI models and the long-term vision: real-time generation, simulated worlds, Fortnite as a glimpse of what's coming, the metaverse reimagined through world models

43:00: Hollywood, Gaumont, Paramount, A24 facing AI: launching a production company with $1,000, the death of the 30-second ad, the rise of 60–90 second micro-dramas, the future of advertising

51:20: Jamie's manifesto to the AI skeptics: "Nothing is made BY AI", the role of craft, taste and point of view, the Hollywood strike, and how the debate has matured

56:00: Will we soon ask a chatbot to "make me a 30-minute movie tonight"? The conversation with Fred & Farid, the CGI parallel, and why new mediums don't kill old ones — they expand storytelling

59:30: Inside Runway's studio: Telescope magazine's fabrication, the 100 Film Fund and the Jeremy Higgins case (MERS and SIV), funding AI-assisted animation as a hybrid craft

01:02:00: New York as creative input: galleries, theater, the pigeon heist anecdote, the discipline of collecting inputs in a world saturated with AI outputs

01:04:30: New York vs Toronto, density of opportunity, why the city remains the creative capital — and the final baton pass to the next guest

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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

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—

At 35, Nick Doyle was broke for the third time. His partner gave him six months to decide whether he was still doing this. Six months later, he pulled a roll of denim out of a dumpster in Brooklyn, and his entire thesis on America suddenly fit in his hands. In this extract, the artist describes the precise moment of the click, the Dave Hickey line that guided him, and why the art world "essentially trades in painting." A pure turning-point story, for anyone who has ever doubted their own path.

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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

Thanks to Nick for stopping by TheBoldWay!

Nick Doyle is an American artist whose primary material is denim, which he cuts, bleaches, and assembles like contemporary marquetry. Represented worldwide by Perrotin gallery, he made a splash with Human Resources, a "corporate" kink bar premiered at Perrotin Paris, which returns this June at Basel Social Club. He's joining us for his new show at Perrotin New York, running April 24 through May 30, where he unveils Oracle Ava 113 — an AI avatar offering psychic readings to visitors, alongside a new series of batik-treated landscapes.

Through denim, Nick unpacks America's foundational myths: rugged masculinity, the dream of Western expansion, and the slave-owning past that the textile industry has so carefully erased. A clear-eyed, unvarnished conversation about what it means, today, to be American.

Timeline

02:30 — The name and the calling: why Matthew renamed himself Nick at six (after the TV show Nickelodeon), and why he knew at seven or eight he'd be an artist

09:00 — Roots and Los Angeles: a Republican lawyer-musician father, a Democrat screenwriter-mime mother, the family "Nietzsche consensus," and how Hollywood's mediated reality shaped his sense of American identity

14:00 — New York, 2006: arriving at 26, turning down the unpaid Murakami internship for a $12/hour job, and seven years inside Tom Sachs's studio learning sculpture from the shop floor

24:00 — The art world and self-confidence: there is no destination, the artist generates their own reality, the mirror exercise ("Hey buddy, I love you" every morning for six months), and learning to be kind to himself

30:45 — Human Resources: the corporate kink bar at Perrotin Paris, owning his personal shame, and confronting his family's Deep South slave-owning past that no one ever talked about

43:00 — The desert crossing: broke at 35 and ready to quit, his girlfriend's six-month ultimatum, and the sold-out 2019 shows at Steve Turner Gallery and 56 Henry that changed everything

51:00 — The denim breakthrough: pulling a roll of denim out of a dumpster as Trump first ran for office, the studio visit in Brooklyn — hand-cutting, bleaching, batik, and the puzzle-like marquetry of his collages

1:02:00 — Living in America right now: why New York is still worth the cost (community, real face-to-face exchange), and the fractured image of a country "held hostage" by isolationism and polarisation

1:09:00 — The work's core themes: nostalgia as a depressive filter, the myth of the American West, trapped masculinity, and denim as the fabric of America's contradictions (indigo, cotton, slavery, and the cowboy myth)

1:25:00 — Creative process and "slow thinking": Dave Hickey's "you can make at least 10 of a good idea," advice to his younger self ("be kinder to yourself, let go"), and the unveiling of Oracle Ava 113 at Perrotin New York (April 24 – May 30)

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

A real strategy lesson from an independent creator. Sophie Lou Jacobsen recounts discovering her own pieces sold under other names at a manufacturers' trade fair in Frankfurt — Ripple Cup, Wave Pitcher, everywhere. Rather than filing a lawsuit, she chooses to move on to the next collection. She also discusses her real competitors, the strategic role of PR and photography, and her long-term vision: becoming a lifestyle brand. A clip for anyone who has ever wondered what you really protect, and what you let go, when building a brand.

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

The most polarizing thesis of the episode. Sophie Lou Jacobsen explains why her career would never have existed in France or in London — and what New York makes possible when you don't have the right pedigree. She talks about her « punk attitude », the absence of social hierarchy in American creative culture, and one simple idea: if no one gives you your shot, take it yourself.

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

The turning point. Sophie Lou Jacobsen tells the origin story of her brand — how, without investors or a business plan, she financed her first collection by bringing prototypes to a trade show with one simple rule: if the orders cover production, I launch. They covered it. 1,000 glasses ordered, 6 months to sell them all, and the takeoff of a brand now distributed in 100+ stores worldwide. A clip for anyone who has ever hesitated to start because of limited resources.

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

Thanks to Sophie Lou Jacobsen for stopping by TheBoldWay!

Sophie Lou Jacobsen is a French-American designer based in New York, founder of the eponymous brand that has become, in just six years, a global reference in contemporary tableware and blown glass. Her pieces, the Ripple Cup, the Wave Pitcher, the Coco Cup are now icons, sold in over a hundred stores worldwide, and copied everywhere from Alibaba to Amazon.

For this TBW New York chapter, she tells us how she built her brand without investors, financing her first collection through orders placed at a trade show, why she believes she would never have had this kind of success in France, and how to build a coherent brand universe with integrity, without giving in to the pressure of growth.

Timeline

03:10 — Early years — childhood in Seattle in a French household, return to Paris at 16, art foundation course and studies at Central St. Martin's in London

15:00 — Moving to New York in 2015, launching the brand in 2019, the birth of the Ripple Cup and discovering glassblowing with local workshops (Urban Glass, Brooklyn Glass)

22:00 — Milestones of the first six years — becoming an entrepreneur with no business training, the art of delegating (fulfillment, accountant), and the key role of New York's design community

35:30 — The "punk attitude" and building a career outside the classic codes — early lack of confidence, conviction to do things her own way, creative risk-taking

40:00 — New York vs France — no hierarchy of pedigree, a culture of doing, and why her career would never have existed in Europe

44:00 — What makes a Sophie Lou Jacobsen product — transformed everyday objects, rejection of minimalism, the dialogue between collectible and commercial, channel diversification

52:30 — Competitors (Maison Balzac, Hay, Zara Home), mass copies on Alibaba, her philosophy on plagiarism and the choice not to fight it

1:01:30 — Brand vision and universe — becoming a lifestyle brand, the strategic role of PR and photography (Jen Steele), building a coherent narrative like a film

1:17:00 — No investor — financing the first collection through pre-orders at a trade show, organic growth, and the challenge of breaking through the next ceiling without raising funds

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

The most counterintuitive passage of the episode, and probably the most useful for creatives and entrepreneurs. Nadia explains why she never felt she had "made it" before 40, how she bought her first New York property with $10,000 saved working in bars, why she didn't go on vacations when her friends did, and why every independent artist should have a lawyer before they have an agent. A rare masterclass on discipline, money and patience, told without posture by a woman who today directs Netflix's most-watched documentaries.

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
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Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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—

The absolute turning point of the episode. Nadia is home alone, unsure of what to do next with her life. The phone rings. On the other end: the Obamas' production company. She tells the whole story, the doubt ("this is never going to happen"), the preparation, walking into the room with Michelle Obama who stands up and gives her the biggest hug, the conversation about their mothers who sewed their clothes, and the unexpected encounter with Barack the same day.

Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
Contactez mon label Orso Media via ce formulaire ou [email protected]

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.