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This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

This is the last video I’ll ever shoot at Sunset Point, my Smith Lake property… because it just sold for full price. Not because it wasn’t performing—this house crushed $165K–$185K/year. But I ran the numbers, did a return on equity audit, and saw an opportunity to double down by repositioning and redeploying the cash from this into another property with more upside potential. Listen to find out why we design for the next buyer just as much as we do for guests.

Chapters

00:00 – Why I’m Saying Goodbye to This Property Forever

02:01 – The #1 Mistake Investors Make When Holding Too Long

03:01 – Why This Home Sold at Full Asking (And the Last One Did Too)

04:08 – The Design Strategy That Attracts Buyers—Not Just Bookings

05:20 – Cash Flow vs. Appreciation: How I Decide When to Sell

06:28 – Doubling My Equity to Fund a $2.75M Upgrade

07:30 – How I’m Using a 1031 Exchange the Smart Way

08:45 – The Bookkeeping Tool That Finally Replaced QuickBooks

10:25 – The Real Reason This House Sold (And How to Replicate It)

Mentioned in this episode:

This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠