Where do they find listings when no one is selling, how do they grow their business in times of economic uncertainty and what do they do to stay so unflappable when the world seems to be spinning in a different direction?

In this episode of Elevate we pick the brains of one of the nation’s best negotiators – Gavin Rubinstein – to see how he has been travelling during the Covid-19 crisis.

Having started his own business last year, Gavin is the first to admit the crisis has thrown a major spanner in the works but his “never give up” attitude and positive mindset mean he’s still at the top of his game and selling properties at a premium.

In this podcast, Gavin reveals how he is continuing to motivate himself and his team during challenging times, the methods he has used to grow The Rubinstein Group and how he has changed his approach to selling to ensure his clients are 100 per cent comfortable, confident and cared for during a sales campaign.

• The impact of the COVID-19 crisis on agents, sellers and buyers, including how Gavin has managed workplace and social distancing restrictions at the office
• Motivating and growing his team during the crisis, welcoming Patrick Cosgrove and his brother Jarryd to the group
• How he has created and maintained a high-performance, collaborative culture in the team
• Realistic versus delusional goal setting and why getting it wrong can harm your momentum
• What studying the NBA can teach real estate agents, including the importance of getting back up when you get struck down
• Meeting clients needs and how following their lead on which sale method to use helps you keep them anchored and positive
• Gavin and the team’s changed approach to content and social media and how they’ve pivoted under COVID-19 conditions
• Gavin talks about his USP, what differentiates him from other agents
• Gavin’s experiences with online auctions, expressions of interest, off-market and working with buyers agents
• Dialogue with potential buyers in the off-market world, and sellers in the event of a price reduction
• The positives to come out of the COVID-19 crisis – there’s always a silver lining!

• Episode 99 of Elevate- What Gavin Rubinstein did next
• Our podcast with Mark McLeod
• Mark McLeod author archive on Elite Agent
• Our podcast with Lisa Novak

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The post What it takes in 2020 with Gavin Rubinstein appeared first on Elite Agent.

I was intrigued by a presentation by digital guru and Issuu CEO Joe Hyrkin.

He was on a panel session discussing how realtors in the US are finding new audiences and amplifying their marketing across Issuu through the use of smart content creation and simple digital distribution.

So I sought him out.

We’ve always known Issuu to be for magazines. In fact, you’ll find a number of back issues of Elite Agent and EPM on the platform.

However, with the Issuu platform getting more than 100 million unique views per month there are a growing number of savvy of realtors in the US using Issuu to amplify their personal brand and property marketing – finding audiences beyond the traditional and repurposing their content (images, brochures, newsletters, videos and more) across multiple platforms including social.

And it makes sense – post-COVID-19 consumers are perhaps a bit warier of touching a brochure if they feel it’s not safe.

• Joe’s view on the explosion of content marketing, particularly ephemeral content like stories
• Our connection as humans to stories and storytelling and why they are so successful in getting your message across
• Repurposing content the efficient way – create once, share many times
• Reaching new and global audiences with your marketing materials
• Personalising content (eg putting the buyer in the picture of a property)
• The creative things you can do with Issuu’s story cloud
• Why you should be creating community activity guides, local area guides and more
• How to get quoted/published in some of the big blogs (eg Huffpost, Inc, Forbes)
• + much more

Issuu Story Cloud 
Joe Hyrkin on HuffPost
Joe Hyrkin on Inc.
Real Estate Solutions with Issuu
Mobile Optimized Visual Story
Download the action guide for more examples and case studies in the real estate industry.

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The post How to expand the digital reach of your content with Joe Hyrkin appeared first on Elite Agent.

It’s always great when we get to look beyond our own borders and learn from top performers from around the world.

After selling 47 homes in her first year in the business, Kathleen Black quickly rose to the top in real estate before becoming part of the first team-specific coaching company in Canada, which she went on to purchase (but that is a whole other story!)

Kathleen also shares key tips on when and how to expand your business and this includes vital details on when NOT to branch out. 

She also deep dives into the meaning behind her best-selling book The Top 1% Life and how you can create and pair a happy business life with a happy homelife.

• A snapshot of the Canadian/North American markets and their similarities (and differences) to Australia
• How her personal investments lead to her to a successful real estate career
• The rapid climb to the top, including the unique quality that won her first listing presentation
• Why she switched to coaching and how she pulled the company she purchased out of financial trouble
• Why one of the biggest traps an agent can make is a focus on a GCI mindset and how to change that to a sustainable team mindset
• How she systemised in order to balance being a top producer with being a parent
• The key to hiring and the top qualities needed to run a successful team.

plus – how you can tell if it’s the right time for you to create your own team – and much much more!

• The Top 1% Life, by Kathleen Black

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The post Replacing the GCI mindset with a profitable business mindset: Kathleen Black appeared first on Elite Agent.

In March, Elite Agent ran a series of webinars to help agents navigate these changing times and in this episode of Elevate, Cunninghams Managing Director John Cunningham and performance coach and business expert Michael Sheargold tackle some of the biggest issues for industry leaders. 

As things continue to evolve in relation to COVID-19 it appears that social distancing is here to stay for a while, and the lessons learned are now more important than ever.

• How to cope with COVID-19 and uncertainty, including how old school real estate techniques will help you manage the crisis.
• Staying positive, why knowledge is power and why taking control is so important.
• The best ways to keep in touch and why using technology to prequalify buyers has never been more crucial.
• How to lead and motivate your team and what the future of the industry might look like.
• Suggestions on how to keep discipline, structure and accountability in your day when working from home.
• How your database can help fuel your marketing and why you need to learn from your clients and not just talk at them.

• Peloton App
• Zoom
• Skype
• Atomic Habits, by James Clear

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The post Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham appeared first on Elite Agent.

When she asked him about the role of real estate in the future, his response struck a chord.

But this conversation, in recent times ways, has been a driver for the company.

Mention the name Toop & Toop to anyone in real estate and the word ‘innovation’ immediately springs to mind. 

And they have been recognised for it numerous times – the  Adelaide agency has been inducted into the REIA Hall of Fame four times – an amazing achievement in anyone’s language. 

In this podcast, Elite Agent Magazine’s May Cover, and CEO Suzannah Toop shares an insight into a 35-year-old brand and why a cutting edge approach continues to be at the heart of everything they do.

plus much more…

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The post Embracing change and remaining relevant: Suzannah Toop appeared first on Elite Agent.

In this podcast, we talk exclusively to Ivan, taking a look at how launching yourself into the public eye has it’s pro’s and con’s and why resilience really is the number one skill you need to cultivate.

• The celebrity experience, how getting papped during a morning coffee at work becomes headline news.
• Learning to leverage your brand from media exposure and how to control your public image. 
• Navigating a changing market post reality show with restrictive conditions.
• Lessons in resilience and personal development.
• Actionable steps to take when you are starting out in your career or looking to move to the next level.

You Can Heal Your Life by Louise Hay 

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The post Resilience – and relaunching in real estate with Ivan Sarakula appeared first on Elite Agent.

In this episode, Carey reveals how you can become a podcaster, create content people want to listen to and build an audience that eagerly awaits your next episode as an authority on real estate and community events, issues and happenings.

For the past seven years, Carey has been helping clients create credible podcasts with engaging content that builds credibility, trust and generating a return on investment.

Carey explains his simple 10-10-10 rule and how it’s a key way to get your podcast up and running and how standout marketing techniques to appeal to new listeners can be as simple as swapping an episode with a like-minded podcaster.

• The criteria that are key to becoming a podcaster and why targeting a niche market will help your cause
• Some examples of how other realtors are using podcasting to develop a following and become an authority in their local area
• The most important steps to take to build an audience, including why asking friends for a favour can make all the difference
• What makes a good podcast editor and why you need one (as opposed to DIY)
• Equipment must-haves, the ideal podcast length and the rise of micro-content

• Fast Track (Carey’s podcast)
• Repurpose.io (online automation platform) 
• Bigger Pockets (podcast on real estate investing, homes to fix and flip)
• How to Podcast Step-By-Step (Carey’s podcasting course)
• Elevate Podcast: Tyrone Shum- What property investors really want
• Spotify The Daily Drive

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The post Podcasting is the new blogging with Carey Green appeared first on Elite Agent.

He witnessed the ‘70s credit squeeze, survived the 1987 stock market crash, made it through the national pilot strike and weathered the storm that was “the recession we had to have” with 18 per cent interest rates in the early ‘90s.

Then followed the Asian Tech Crisis, the Y2K phenomenon, multiple stock market collapses and the 2008 Global Financial Crisis.

It should come as no surprise then that Andrew doesn’t fear the current COVID-19 crisis, but views it as an opportunity to focus on your clients and hone your skills to navigate through it.

In this enlightening episode of Elevate, Andrew shares what he learnt from the various crises that can help agents get through today’s tough climate, including what the 1987 stock market crash taught him about consumer confidence and how understanding the difficult steps ahead can make you the most powerful person in the market.

Andrew also examines the impact of COVID-19 on the real estate market currently and predicts what the future holds, including must-have sales to repay mortgages and business loans and why buyers may smell “blood in the water.”

• The impact of September 11, the pilot strike, the early ‘90s recession, interest rates of 18 per cent and the Global Financial Crisis on the real estate market and why such events always last longer than initially predicted.
• Online auctions and other COVID-19 influenced activities and efficiencies that are here to stay.
• Why Andrew doesn’t fear the impact of COVID-19 and his tips for managing your team through the crisis, including what agents can tell clients who are hesitant at the moment.
• Why tough times either make or break agents and how being client focused, improving your skill base and viewing the crisis as an opportunity will stand you in good stead.
• Andrew’s advice for new agents, business owners and long-time leaders, including why the current conditions level the playing field and why if you come from a place of love it’s hard to fail.

• Ray White Surfers Paradise Group- The Event
• Google Hangouts
• Lisa Messenger
• Zoom

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The post How to lead through a crisis with Andrew Bell OAM appeared first on Elite Agent.

Valerie Garcia has been involved in the real estate industry for the past 22 years, including time working for Belle Property in Australia. Working now in Canada and North America, she has changed business focus to consulting, speaking and real estate education.

Valerie is renowned for social media content creation, marketing through storytelling – and also and her monthly newsletter “In the Rear View Mirror”.

In this podcast we are going to take a look why now is the best time in history to start an email newsletter and how to build subscribers. We also take a look at the process that underpins the creation of Valerie’s own successful newsletter – and the tools she uses to curate content.

• The impact of storytelling and how we recall people and situations based on their ability to tell stories
• The situation with COVID-19 in Canada and North America, what total lockdown is like
• Hints on what to post on social media right now and what not to post
• Why Valerie thinks agents should not always talk about ‘just listed and just sold’ and include something is a bit more fun
• How Valerie grew her newsletter audience from zero to more than 10,000 subscribers – and how you can too!
• Why having a structure/template for your newsletter will make things so much easier
• Where you can get great images or create images to use in your newsletter
• What to write if you don’t know what to write, or don’t like writing.
• The next 12 months in real estate from a marketing point of view, post-pandemic…

• Ted Talks – by Chris Anderson
• This is Marketing by Seth Godin
• Building a Story Brand by Donald Miller
• Canva
• Pic Monkey
• Mail chimp
• Unsplash

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The post The art of storytelling and building deeper relationships with Valerie Garcia appeared first on Elite Agent.

Allan Pease is a body language expert with an extensive career spanning over 50 years with a swag of media appearances including Kerri-Anne Kennerley and the Ray Martin Show.

Allan also spent time teaching Vladimir Putin how to understand body language.

He is also the author of 18 best selling books including Why Men Don’t Listen and Women Can’t Read Maps selling over 15 million copies worldwide.

In it, Allan shares his secrets to mastering the cues and techniques to win at the Zoom meeting, no matter who it happens to be with.

“In four minutes. We’ve decided whether we’re going to give that person the nod or the flick regardless of what they say. And we do this with everybody, whether we realise it or not…”

• Why the right presence (background, dress, sound) in video in Zoom meetings and conferences is crucial
• What facial cues you should be practising to build trust in you and your pitch
• What the ability to stare at someone on video means for lingering impressions
• What to do in the first four minutes of meeting someone on video – and why they are critical
• How to calm yourself down when feeling nerves and make the other person think you have it completely together (even if you don’t!)
• What to do if someone looks distracted – how to bring their attention back to you
• How your own body language can impact your demeanour and how to feel more confident in an uncertain situation.

One last thing about this podcast: As Allan demonstrates much of what he’s saying visually – we’ve created a video edit of the entire show and included it in our Body Language Basics Course. At the moment this course is a ‘Pay What you can’ steal on our courses page, or you can get many of our courses free as part of your Pro Membership. Click here to find out more. 

• The Definitive Book of Body Language by Barbara Pease
• The Answer by Barbara Pease and Allan Pease
• Your body language may shape who you are – Amy Cuddy Ted Talk
• VIP Weekend Retreat in Queensland
• Pease International

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The post How to build trust and relationships remotely with body language expert Allan Pease appeared first on Elite Agent.