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Erin Sullivan is a travel photographer and writer specifically focused on sharing culture, wildlife, and the outdoors through the lens of social responsibility. Not only is she a TED speaker, but she's worked with brands including Adobe, Sony, and many more. Erin has recently created a viral image series called the Great indoors, where she recreated epic outdoor scenery with common household items.

In this episode, Erin and I talk about how she became a travel photographer, taught herself photography, and began landing deals with some of the largest brands and tourism boards in the world. We talk about getting past burnout, what being a responsible creator and traveler means, and the importance of taking time to really enjoy a destination (without your camera) and how that allows us to share better stories and actually enjoy traveling.

We also have a super honest and open conversation about our opinions on whether people with public platforms have a responsibility to share their perspectives on social issues and political topics and discuss the future of travel. Don't miss this amazing episode!

[5:00] From leading outdoor adventure trips to becoming a professional photographer

[14:13] Why intentional storytelling can make you a great photographer

[18:10] Practicing and refining your work over time to improve your craft

[31:24] What it means to be a responsible traveler and creator

[37:27] Finding balance when traveling and creating to avoid burnout

[44:34] Using our platforms and our privilege to speak up on things that matter in this world

[50:24] The future of travel after COVID

To connect with Erin:

Instagram: https://www.instagram.com/erinoutdoors/

Website: https://erinoutdoors.com/

Twitter: https://twitter.com/erinoutdoors

TikTok: https://www.tiktok.com/@erinoutdoors

TED talk: https://www.ted.com/speakers/erin_sullivan

Print Store: https://prints.erinoutdoors.com/

**Get 15% off Erin's Prints using code: CHRISTINA2020

Ciara Johnson is a solo female travel blogger, full-time content creator, occasional freelance writer, and founder of Hey Ciara, a travel blog that empowers women to seek meaningful experiences through travel. Since quitting corporate HR back in 2017, Ciara has been solo-traveling the world and works with well-known brands like Airbnb, Bumble, Chase Bank, Toyota, and more, and has been featured in Forbes and Conde Nast Traveler.

In this episode, Ciara and I talk about making the leap from a 9-5 into a full-time traveler, her blogging and branding journey, making money remotely and how she pursued an alternative lifestyle she loves. We discuss why the road to getting where you want to go is not always linear or straightforward and why traveling is the best investment you can make for yourself.

[4:40] Ciara's travel journey: from the beginning to today

[10:10] Why becoming a full-time travel blogger isn't easy or quick

[12:43] Resisting the status quo and shaping a lifestyle around travel

[24:00] Why some things you do are a means to a greater goal

[29:25] How quitting your current situation can clear space for more opportunities

[34:44] Prioritizing content creation during her travels and what that looks like

[40:38] Tips on finding self-awareness through solo traveling

[53:54] Responsibly traveling during Covid: Ciara's mindful approach moving forward

To connect with Ciara:

Website: https://www.heyciara.com/

Instagram: https://www.instagram.com/hey_ciara/

Twitter: https://twitter.com/hey_ciara

Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized through earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.

In this episode, Gloria and I discuss why PR is so important for business growth, how to find the right media context to reach out using Gloria's CPR method, and how to get writers to open your emails. We discuss how to get noticed, why email isn't always enough, and implementing a PR roadmap that works.

[2:48] Who is Gloria Chou?

[5:53] The difference between PR and Marketing

[7:30] Why getting press isn't rocket science nor is it unachievable for early-stage businesses

[9:08] Gloria's 3 step process for getting PR

[12:06] The importance of a timely story

[14:00] How to use her CPR pitching method

[17:10] Why your subject line always matters

[19:42] Understanding the intersection of all the stories and making it work to your advantage

To connect with Gloria:

Website: https://www.gloriachoupr.com/

Instagram: https://www.instagram.com/gloriachoupr/

LinkedIn: https://www.linkedin.com/in/gloriaychou/

Road Map Link: https://learn.gloriachoupr.com/starter

Free Webinar Masterclass: https://www.gloriachoupr.com/webinar

Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.

In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.

[0:21] Who is Mae Karwowski?

[6:06] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?

[11:46] So how did you get into the influencer marketing world?

[15:43] What are brands looking for?

[23:51] What metrics do brands and agencies look for in Influencers?

[34:37] How has influencer marketing changed in the wake of COVID hitting?

[41:58] What changes are we seeing with the influencer industry including Black voices more?

[45:33] Are blogs important in influencer marketing?

[52:08] How can influencers charge for promotion on these platforms like TikTok and Reels?

[55:34] Is there more room in the industry for more influencers?

[58:37] Where can anyone listening find Obviously on Instagram and where can they go to join your amazing platform?

To Connect with Mae:

Obviously's IG: https://www.instagram.com/obviously/

Sign up for Obviously: https://www.obvious.ly/

Mae IG: https://www.instagram.com/maewow/

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

You likely already know the name Brittany Krystle from past episodes of Her Life, By Design. But if you don't, Brittany is not only a personal branding queen, successful entrepreneur and host of the top rated Beyond Influential podcast, she is also someone that I'm blessed to call a great friend.

Earlier this year, Brittany and I recorded an episode for Beyond Influential. I happened to be listening to it recently when I thought to myself it would be an awesome episode for you guys to hear. There are so many gems and great takeaways I wanted to repurpose and republish it on my show.

In this episode, I talk with Brittany about how I've grown my business over the last two years. We discuss team building and outsourcing, competition versus collaboration, how to succeed as an influencer in 2020 and how to work with brands as an influencer.

[2:38] Who is Christina Galbato

[3:24] Do you still need a blogger name?

[6:38] The evolution of online education

[10:07] What it takes to establish a real and successful business

[13:37] My favorite online courses and how to find trainings that work for you

[18:38] Why you connect with certain influencers and not others

[22:40] The influencer industry is still in its infancy

[27:45] Brand collaborations vs. online education as a business

[30:10] Outsourcing

[40:55] Brand collaboration

[45:02] How to reach out to brands

[53:29] Finding the right coach

[56:15] Thoughts on podcasting as a format

[60:00] The evolution of Instagram

To connect with Brittany Krystle:

Brittany's Instagram: https://www.instagram.com/brittanykrystle/

Beyond Influential podcast: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Frances Tang is the founder and CEO of come&gone by Awkward Essentials, an after sex cleanup product that helps solve a problem that all women have. Frances has scaled her e-commerce company from a one woman venture into a massive business that just closed investor funding in March.

In this episode, we discuss the entire process Frances went through from conceptualizing the idea, launching and scaling, the most important lessons she learned about pitching her idea to investors, how she raised capital and scaled her business, and the wide variety of reactions people have to a product that solves a slightly awkward problem.

[3:38] Who is Frances Tang?

[5:20] What was the process for inventing come&gone?

[7:07] Contacting manufacturers

[8:18] How did your prior jobs help with starting your business?

[9:39] Frances' experiences going through an accelerator program

[13:47] How did you scale come&gone?

[17:43] How did you know it was time to raise capital?

[21:29] How did raising capital change your business?

[23:16] How do people react to come&gone?

[25:25] What is the future of Awkward Essentials?

To connect with Frances:

Come&Gone's Instagram: https://www.instagram.com/getcomeandgone/

Shop Come&Gone: https://getcomeandgone.com/

Use code CHRISTINA15 for a discount on your order!

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Adriana Carrig is a founder, CEO and podcast host. She is the CEO of Little Words Project, a company that creates beaded bracelets each with an inspiring word on them. Adriana has created a much deeper meaning behind her company than just selling beautiful bracelets. Her mission is to encourage collaboration over competition amongst women and to encourage women to be kind to themselves and other women.

Adriana is also the founder of a nonprofit called the Block Organization which is dedicated to encouraging college women to be their most confident selves. She is also the co-host of her popular podcast, Glow Through It.

In this episode you'll hear Adriana's entire story of how she started Little Words Project in 2013. From beading bracelets and shipping them out herself at her mom's house to growing it into what it is today, a company that employs almost 10 women, has a factory that handles their products and whose bracelets are stocked in stores across the U.S including Nordstrom and Anthropologie.

[4:23] The inspiration behind starting Little Words Project

[6:17] The first steps to getting Little Words Project off the ground

[9:40] How did you scale your business?

[12:18] What is your hiring process?

[15:03] When did you decide you needed to outsource?

[16:32] Tips to finding a manufacturing factory

[19:08] How did you find your way into retail stores/spaces?

[22:43] How trends can affect your brand

[26:20] How to deal with copycats

[29:55] The power of leading an active community with your brand

[31:26] Adriana's future ventures

To connect with Adriana Carrig:

Little Words Project's Instagram: www.instagram.com/littlewordsproject

Adriana's Instagram: www.instagram.com/adrianacarrig

Buy a Bracelet from Little Words Project: www.littlewordsproject.com

The Block: www.theblockorg.com

Glow Through It podcast: https://podcasts.apple.com/us/podcast/glow-through-it/id1505380576

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

In this episode, I talk about all why having a blog is more important than ever - even in the social media crazed world we live in. I'll also go through three of the first steps that you should take when wanting to start your blog and 4 reasons why blogs are still just as relevant today as they've ever been.

[1:56] Is blogging still relevant?

[3:26] My journey with blogging and social media

[9:49] Why your blog content lives on forever

[12:37] Why you control your blog

[15:08] You can earn more from brand deals when you have a blog

[17:07] The success of your blog isn't tied to your social media

[18:25] 3 important steps to creating your blog

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Today's episode is really special because I'm bringing on two of my best friends that also happen to be in the online business world as well, Brittany Krystle and Jen Morilla.

Brittany Krystle is a Personal Branding & Growth Expert. She is also the host of the top-rated Beyond Influential Podcast.

Jen Morilla is an Impact Travel Blogger and Mentor to Entrepreneurs. She is on a mission to create incredible possibilities of transformation for women to live lives of impact, purpose, and badassery.

We talk about mistakes we've made and lessons we've learned in our individual entrepreneurship journey, how we've approached building our communities online, lessons learned when it comes to finding friendships in this space, monetizing and making money, and building our teams.

[3:04] Meet Brittany and Jen

[8:50] Making mistakes

[12:25] Pitfalls of trying follow someone else's path

[23:34] Focus on the journey, not the money

[25:46] Are we working too much?

[30:04] Your worth is not tied to your follower count

[35:23] Celebrating the small wins

[36:25] Managing your team

[37:55] launching online products and courses

[48:58] Finding friends as an influencer/entrepreneur

To connect with Brittany Krystle:

Instagram: https://www.instagram.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Website: https://www.brittanykrystle.com/

Beyond Influential: https://www.brittanykrystle.com/category/podcast/

To connect with Jen Morilla:

Instagram: https://www.instagram.com/jenmorilla/

Website: https://www.thesocialgirltraveler.com/

YouTube: https://www.youtube.com/c/Thesocialgirltraveler/videos

Facebook: https://www.facebook.com/thesocialgirltraveler/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Charlotte Williams is the founder of SevenSix Agency, a diversity focused influencer marketing agency that she founded out of a need she saw in the industry. She is also the host of The Sustainably Influenced podcast, a show focused on conscious, responsible living and how we as individuals can do our part to make a difference.

In this episode, Charlotte discusses her experience in the influencer space and how and why she founded her agency.

We shed light on the realities of inequality and the lack of diversity in the influencer space, how we as influencers and bloggers - no matter the size of our audiences - can do our part to make this space more inclusive and encourage brands to do better. We talk about how companies can make their marketing efforts and leadership teams more inclusive, and why doing so is not just better for consumers, but for them as a business.

[4:36] Who is Charlotte Williams?

[9:14] What is SevenSix Agency?

[11:31] The pay gap in the influencer industry

[17:19] How to find confidence and know your worth

[21:14] How should influencers change the way they work with brands?

[27:28] Holding brand accountable to be more inclusive

[29:56] How can you do your part to stop racial discrimination?

[35:30] How can PR professionals make their campaigns more inclusive?

[42:04] How to connect with Charlotte

To connect with Charlotte Williams:

Charlotte's IG: https://www.instagram.com/charlottesevensix/

SevenSix Influencer Network: https://sevensixagency.com/influencer-network/

Sustainably Influenced podcast: https://podcasts.apple.com/us/podcast/sustainably-influenced/id1495260552

8 Steps to Take to Make the Influencer Industry More Anti-Racist: https://christinagalbato.com/influencer-industry-more-antiracist/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/