WELLthy

Suneera Madhani is the founder and CEO of Fattmerchant, a payments processor that was deemed the Netflix of credit card processing by fast company and to date has processed over $5 billion in payments. Suneera is a regular contributing writer for Forbes, Fortune and Inc. magazine as well as a keynote speaker for conferences such as Money 2020, Collision and Ted X.

Suneera Joins Her Life By Design to talk about how she built Fattmerchant from a startup to over $5 billion in payments processed and how she raised $20 million in venture capital. We talk about how to juggle life & business and how to build culture and establish values in your company. We also talk about why there are fewer successful female entrepreneurs and what we can all do to change that.

[2:39] Who is Suneera?

[8:14] Raising VC Funding

[13:46] What to watch for when your company is growing fast

[18:23] Building teams

[26:25] Work-life integration

[33:24] Team Management

[40:16] What is ICON Method?

[47:39] Think BIGGER!

To connect with Suneera Madhani:

Instagram: https://www.instagram.com/suneeramadhani

ICON Method: https://www.instagram.com/ceoschool

Fattmerchant: https://www.fattmerchant.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she's become extremely interested in the concept of imposter syndrome and began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.

Dr. Lisa Orbé-Austin joins Her Life By Design to help you understand what exactly imposter syndrome is, why we as women experience it so much, how to get to the root cause of it, and how to push beyond it. We also talk about fear of failure, fear of judgment, and fear of perfectionism.

[3:20] Who is Dr. Lisa Orbé-Austin?

[5:35] What is imposter syndrome?

[6:42] Ways people can self sabotage

[7:30] Who does imposter syndrome effect?

[8:42] How/why does imposter syndrome happen?

[11:11] How women experience imposter syndrome more than men

[12:33] How to beat imposter syndrome

[14:59] Facing our inner mean girl

[16:48] Facing your fears in business

[22:50] Dealing with judgement from others

[25:20] Comparison, jealousy, and envy online

Connect with Dr. Lisa Orbé-Austin:

Instagram: https://www.instagram.com/drorbeaustin

The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Jordan Becerra is the founder of Influencer SEO, an SEO agency that provides search engine optimization services for bloggers and influencers to help them get more traffic organically.

Jordan joins Her Life By Design to talk about why bloggers should care about SEO and why focusing on it will make you more money. She outlines the exact steps you need to take to make sure your site and every blog post is SEO optimized in order to get your blog discovered on Google. We also talk about how to do market research to find out which blog posts you should write next that will give you the best chance of ranking on Google.

[3:43] What Is SEO?

[8:31] SEO for your new blog: Where to start

[12:34] SEO friendly website design platforms

[14:24] What you need to know about services like Yoast

[16:56] Choosing keywords

[21:44] Where to use keywords within blog posts

[23:15] Your post's readability

[25:31] Planning a writing strategy according to SEO trends

[29:50] Tools to determine what's trending

[32:17] Do I need a blog?

[42:03] How Influencer SEO can help you

Connect With Jordan Becerra:

Get your free SEO evaluation: https://influencerseo.com/free-seo-evaluation/

Get 20% off your 1st month with InfluencerSEO: https://influencerseo.com

InfluencerSEO's Instagram: https://www.instagram.com/influencerseo/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Alyssa Duffy is the founder of a-listed studio, where she offers content creation, influencer marketing, and branding services for her clients. Prior to starting her own agency, she's worked with Intermix, Harper's Bazaar, Rent The Runway and Marie Claire.

Alyssa joins Her Life By Design to discuss her experience starting her own agency, how to create a brand identity that will help you stand out online, time management, and the specific things that both Alyssa and I do to plan out our days & make sure goals are getting hit. We also dive into Alyssa's super unique approach to content creation and directing photo shoots for clients and for her own Instagram.

[3:43] Who is Alyssa Duffy?

[8:17] Using data to inform content strategy

[12:06] Agency vs. in house marketing

[14:23] Why Alyssa started a-listed

[16:00] First steps to starting your own agency or offering services as a freelancer

[19:24] How to get your first few clients

[21:10] Should you do free work in the beginning?

[25:05] Developing your brand identity online

[34:30] Content conceptualization

[38:36] How to plan the different types of content you post

[40:50] Content creation resources

[44:08] Managing your time

[48:56] How the influencer marketing industry can be made more diverse and inclusive

Connect with Alyssa Duffy:

Alyssa's Instagram: https://www.instagram.com/alisted/

Alyssa's blog: https://www.alistedblog.com

Alyssa's content slides: https://www.alistedblog.com/alisted-content-how-to-plan-a-photoshoot/

a-listed studio: https://www.alistedstudio.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Sam Vander Wielen is an attorney, and the founder of Sam Vander Wielen LLC, a company that sells DIY legal templates for coaches, bloggers, course creators and influencers. Some of her templates include privacy policies, terms and conditions, collaboration contracts, testimonial releases, and so many more. Sam's customers are the type of go-getter women who are ready to step into the CEO role of their business.

Sam joins Her Life By Design to dive into the legal side of running a business online and making an income. We discuss everything from what terms and conditions and privacy policies are and what you should have in them. The difference between a sole proprietorship versus an LLC versus an S-corp and how to know when you should become an LLC or an S Corp. We also talk about filing taxes, copyright infringement and protecting yourself as a freelancer.

[4:05] Who is Sam Vander Wielen

[8:52] How did you reach your first customers?

[12:05] How did you provide enough value to sell you product?

[14:53] Terms & conditions, privacy policies and the difference between what goes into them

[19:08] What is copyright and where to use it

[24:33] The three steps of GDP: General Data Protection Regulation

[29:53] All about LLCs

[35:53] Difference between LLC and S-Corp

[38:47] When to file quarterly taxes

[41:04] The legalities around hiring and outsourcing

[44:54] What contract templates are available

Connect with Sam Vander Wielen:

Sam's Instagram: https://instagram.com/samvanderwielen

FREE WORKSHOP: '5 Steps to Legally Protect & Grow Your Online Business': https://samvanderwielen.com/free-workshop

Protect your biz with one of Sam's templates: https://samvanderwielen.com/

Get the Ultimate Bundle: https://samvanderwielen.com/fearlessly-legal

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join the Her Life By Design Facebook group:

https://www.facebook.com/groups/herlifebydesignpodcast/

I always talk about the importance of making investments in your business in order to grow your impact & income. Whether it's paying for a more expensive email marketing platform with more functionality, an online course or a business coach, making SMART investments is what will get you to the next level.

In this episode, I'm discussing why investing in your business is so powerful, why it's problematic to just consume free guide after free guide, 5 things to consider before buying an online course, and 4 things to consider before hiring a coach.

[1:54] The Importance Of Investing In Your Business

[4:27] Are Free Guides Really That Valuable?

[9:37] 4 Tips To Buying Online Courses (Plus a Bonus Tip)

[17:20] What to Consider When Investing In a Business Coach

[25:16] Conclusion

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.

Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor's unique perspective on what the industry will look like in the coming months.

[6:32] What is TikTok?

[9:54] The virality factor of TikTok

[14:19] How trolls can help you go viral

[16:49] Using hashtags on TikTok

[19:03] Leveraging trends on TikTok

[22:53] Niching down on TikTok

[24:24] Tips to boost views on TikTok

[25:51] Will TikTok stay around long term?

[28:41] Influencer marketing with TikTok

[32:51] How will the influencer marketing industry be impacted by the COVID crisis?

[37:32] Influencer marketing during the COVID crisis

To connect with Taylor Loren:

Later's Instagram: www.instagram.com/latermedia

Taylor's Instagram: www.instagram.com/taylor.loren

Taylor's TikTok: https://www.tiktok.com/@taylortoks

Later's Tips on TikTok: https://later.com/blog/category/tiktok/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women.

Kat is now also running powerful online workshops for creative entrepreneurs to master their content strategies. The workshops are based on Kat's personal experiences with content creation, social media, blogging and eCommerce.

Kat joins the podcast to share:

[03:12] How Kat transitioned from nine to five to freelancer, to now owner of her own six-figure eComm business

[08:06] What it takes to succeed as an entrepreneur and how to persevere when things get tough, or when you don't see the progress or growth you're expecting

[09:24] Actionable tips for starting and scaling your own eComm

[15:10] Creating your customer avatar

[17:13] Finding a manufacturer

[23:06] Kat's top lessons learned from the last few years as a biz owner

[31:29] Kat's best advice for planning out your content as a blogger or influencer

[44:03] Conclusion

To connect with Kat Gaskin:

The Content Planner's Instagram: www.instagram.com/thecontentplanner

The Content Planner's Virtual Workshops: https://virtual.thecontentplanner.com/

Kat's Instagram: www.instagram.com/katgaskin

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira's wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.

Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.

Quick Jump:

[7:30] What is Krumble and what are Beauty Bites

[11:03] Where to start when launching an eCom business

[14:12] Building your team

[16:55] How to build your contact list

[19:04] Strategy to scale your eCom business

[22:27] Who are you outsourcing to

[24:57] Recipes and formulas

[27:00] Distribution

[29:30] What's next for Krumbled Foods

[30:35] Conclusion

To connect with Keira Rumble:

Keira's Instagram: www.instagram.com/krumble

Krumbled Foods: www.krumbledfoods.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.

In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.

Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.

To connect with Frannie Coggeshall:

Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing

Elevate Her Marketing's Website: www.elevatehermarketing.com

Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast