I always talk about the importance of making investments in your business in order to grow your impact & income. Whether it's paying for a more expensive email marketing platform with more functionality, an online course or a business coach, making SMART investments is what will get you to the next level. 

In this episode, I’m discussing why investing in your business is so powerful, why it's problematic to just consume free guide after free guide, 5 things to consider before buying an online course, and 4 things to consider before hiring a coach.

[1:54] The Importance Of Investing In Your Business

[4:27] Are Free Guides Really That Valuable?

[9:37] 4 Tips To Buying Online Courses (Plus a Bonus Tip)

[17:20] What to Consider When Investing In a Business Coach

[25:16] Conclusion

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.

Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.

[6:32] What is TikTok?

[9:54] The virality factor of TikTok

[14:19] How trolls can help you go viral

[16:49] Using hashtags on TikTok

[19:03] Leveraging trends on TikTok

[22:53] Niching down on TikTok

[24:24] Tips to boost views on TikTok

[25:51] Will TikTok stay around long term?

[28:41] Influencer marketing with TikTok

[32:51] How will the influencer marketing industry be impacted by the COVID crisis?

[37:32] Influencer marketing during the COVID crisis

To connect with Taylor Loren:

Later's Instagram: www.instagram.com/latermedia

Taylor's Instagram: www.instagram.com/taylor.loren

Taylor's TikTok: https://www.tiktok.com/@taylortoks

Later's Tips on TikTok: https://later.com/blog/category/tiktok/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women.

Kat is now also running powerful online workshops for creative entrepreneurs to master their content strategies. The workshops are based on Kat's personal experiences with content creation, social media, blogging and eCommerce.

Kat joins the podcast to share:

[03:12] How Kat transitioned from nine to five to freelancer, to now owner of her own six-figure eComm business

[08:06] What it takes to succeed as an entrepreneur and how to persevere when things get tough, or when you don't see the progress or growth you're expecting

[09:24] Actionable tips for starting and scaling your own eComm

[15:10] Creating your customer avatar

[17:13] Finding a manufacturer

[23:06] Kat’s top lessons learned from the last few years as a biz owner

[31:29] Kat’s best advice for planning out your content as a blogger or influencer

[44:03] Conclusion

To connect with Kat Gaskin:

The Content Planner's Instagram: www.instagram.com/thecontentplanner

The Content Planner's Virtual Workshops: https://virtual.thecontentplanner.com/

Kat's Instagram: www.instagram.com/katgaskin

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.

Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.

Quick Jump:

[7:30] What is Krumble and what are Beauty Bites

[11:03] Where to start when launching an eCom business

[14:12] Building your team

[16:55] How to build your contact list

[19:04] Strategy to scale your eCom business

[22:27] Who are you outsourcing to

[24:57] Recipes and formulas

[27:00] Distribution

[29:30] What’s next for Krumbled Foods

[30:35] Conclusion

To connect with Keira Rumble:

Keira's Instagram: www.instagram.com/krumble

Krumbled Foods: www.krumbledfoods.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income. 

In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.

Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.

To connect with Frannie Coggeshall:

Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing

Elevate Her Marketing's Website: www.elevatehermarketing.com

Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Over the last few months, I’ve been seeing a lot of influencers jumping on the bandwagon and starting to post on TikTok. To see what the platform is all about and to learn more, I created an account about 2 weeks ago and within 4 days of posting, I gained 10,000 followers. Since telling my Instagram followers about the growth, there’s been a lot of interest in finding out how to use and grow an audience on Tik Tok.

In this episode I talk about what TikTok is, why I thought TikTok was irrelevant and why that opinion has changed, the potential TikTok has if you use it strategically to grow your audience, should you get on TikTok and my 7 best practices so you too can gain 10k new followers on TikTok in 4 days.

My 7 best practices for growing an audience on Tik Tok:

- Post 2-3 times per day to grow exponentially by batch creating your content.

- Niche down and speak to your target audience.

- Leverage the trends by repurposing a viral video and tailoring it to your audience.

- Provide value, inspiration or entertainment specifically to your target audience.

- Aim for longer watch times to be rewarded for keeping people engaged on the platform.

- Properly utilize the space given for captions, it isn’t a lot.

- Let people know about your other social accounts for continued cross-platform growth.

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast

Amy Seder is a travel social media influencer and content creator who specializes in creating lifestyle and travel films and images for some of the largest brands in the world, including Hard Rock Hotels, Hilton and St. Regis. Amy is the co-founder of Away Lands, a blog and production company specializing in photography and creating short films about lifestyle and travel, showcasing a heightened and curated reality.

Amy joins the podcast to discuss Amy's best advice on how to get started as a content creator and how to land your first clients. Amy also shares her story of how she and her fiancé Brandon grew Away Lands together, how they went full time with it, how they've landed projects with brands, and so much more.

To connect with Amy Seder:

Amy's Instagram: www.instagram.com/amyseder

Amy's Website: www.awaylands.com

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Justyn Gourdin is a Pinterest guru who helps bloggers and online businesses maximize their growth using Pinterest. For the past 3 years Justyn has traveled the world supporting herself through Pinterest marketing and strategy for bloggers and businesses.

Justyn has developed truly impactful and in depth courses on how to leverage Pinterest marketing to help people who want to travel the world and work remotely. Throughout April, Justyn is running a special on her flagship course, The Pinterest Playbook. You'll get $50 off the course and $100 of your purchase will be donated to Feeding America and No Kid Hungry.

Justyn joins the podcast to discuss the benefits of using Pinterest to drive new readers to your blog and how to use Pinterest to generate leads and build your email list. Justyn also walks us through her step-by-step process of everything that comes after publishing a blog post like creating pins and scheduling them out. We also discuss how bloggers and online business owners should be approaching their Pinterest strategy during the COVID-19 crisis and in particular what travel bloggers should be doing now and later in the year. And lastly, Justyn and I dive into a conversation about how to become a Pinterest manager and how to get your first client.

To connect with Justyn Gourdin:

Justyn's Instagram: www.instagram.com/justynjen

The Pinterest Playbook: https://justyndoestheinternet.com/pinterest-playbook-course

FREE guide to working online as a Pinterest manager: https://justyn-jen.ck.page/cc585a2160

FREE guide to Pinterest SEO: https://justyn-jen.ck.page/560da74ce1

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Christina Vidal is the Founder of luxury travel blog JetsetChristina where she works with luxury travel brands across the globe. She has built an amazing community of luxury travel enthusiasts and has become one of the most useful travel resources online. JetsetChristina has been featured in Travel & Leisure, Forbes, Oprah Magazine, and The Sun UK.

Christina is also the Founder of swimwear line Watercolors Swim, a leading swim brand known for it’s fun, feminine, playful, ultra-flattering swimwear.

Christina joins the podcast today to discuss how she became a full time travel blogger and walks us through her entire story. Christina also talks extensively about how to get into the luxury travel niche as a new influencer, her best tips for growing your blog traffic and also dives into the process of creating Watercolors Swim from the initial idea to how she found a manufacturer and how she's handling distribution.

To connect with Christina Vidal:

Christina's Instagram: https://www.jetsetchristina.com/

Christina's blog: https://www.instagram.com/jetsetchristina/

Shop Watercolors Swim: https://www.kennyflowers.com/collections/watercolors-swimwear

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast 

Celinne DaCosta is a brand story coach that teaches entrepreneurs to become confident leaders with powerful stories. Her work has been featured in publications such as Forbes, entrepreneur and business insider, and her past clients include prominent industry influencers like Amy Porterfield. As a gifted storyteller Celinne helps people connect with their deeper truth, grow their brand, share impactful messages, and get visible in their industry all by telling better stories.

Celinne joins Her Life, By Design to discuss why storytelling is so important when growing a brand and a business online. She gives an inside look into the step-by-step process that she walks her clients through to discover their unique brand. We also talk about how to weave storytelling into all of your platforms, how to plan out your Instagram captions, why human connection is the ultimate driver behind growth online and so much more.

To connect with Celinne:

Celinne's Instagram: https://www.instagram.com/celinnedacosta

FREE Guide to 10 Hacks to Unapologetically Share Your Story: https://celinnedacosta.com/10-hacks/

Get a Story Clarity Intensive w/ Celinne: https://celinnedacosta.com/story-clarity-intensive/

To connect with me, Christina Galbato:

Instagram: http://www.instagram.com/christinagalbato

Website: http://www.christinagalbato.com

Facebook: http://www.facebook.com/christinagalbato

Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp

FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/

Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast