Windermere Coaching Minute

In this episode of Windermere Coaching Minutes, host Michael Fanning shares effective strategies to ramp up your real estate business during the last three months of 2024 and set a strong foundation for 2025. Drawing from the Ninja Selling philosophy, Michael discusses how prioritizing genuine relationships over transactions can lead to significant long-term success. He emphasizes the value of consistent communication through phone calls and handwritten notes, as well as the importance of face-to-face interactions in building trust and rapport with clients.

If you want to reach out to Michael Fanning, you can contact him at:
Email: [email protected]

Thank you for listening, and remember to be awesome and help somebody—make it a great day!

Key Points Discussed:Recommended Reading:Contact Information:

Episode Title: Staying in Your Lane: Real Estate Insights for Success

Host: Michael Fanning
Guest Speaker: Kristen Stavros

In this episode of Windermere Coaching Minutes, host Michael Fanning engages with Kristen Stavros, a real estate agent with over a decade of experience. Kristen shares insights on the significance of "staying in your lane" as a real estate professional, particularly in specialized markets with unique challenges.

Michael introduces Kristen Stavros, highlighting her 10 years of experience in real estate. Kristen shares her journey into the industry, emphasizing the importance of family and community in her work.

Kristen discusses the complexities of specialized markets and the need for local knowledge. She explains that understanding the logistics, regulations, and market dynamics is vital for success.

A core theme of the episode is the importance of specialization. Kristen emphasizes that agents should operate in areas where they are knowledgeable to provide better service and maintain client trust.

Michael presents scenarios where agents may attempt to manage transactions outside their expertise. Kristen stresses the importance of referring clients to specialized realtors to ensure they receive the best guidance.

Kristen talks about the value of establishing mutual referral relationships. By sharing knowledge and supporting fellow agents, professionals can create a stronger network and generate more referrals.

Kristen highlights the risks of misrepresenting expertise, which can damage reputations and lead to client dissatisfaction. She shares examples of potential pitfalls that can arise from operating outside one’s area of specialization.

The episode emphasizes that consistency in service builds trust. Kristen encourages new agents to seek mentorship and support from seasoned professionals to strengthen their knowledge and relationships.

For listeners interested in reaching out to Kristen Stavros, you can find her on:

If you’d like to connect with host Michael Fanning:

Audience Engagement:
Listeners are encouraged to share this episode with colleagues and friends. If you enjoyed it, please leave a rating and your feedback!

Windermere Coaching Minute Podcast

Episode Title: "Unlocking Success: How Hiring an Assistant Transformed My Real Estate Business"

Host: Michael Fanning

Speaker: Allison Stensrude

Episode Overview:

In this enlightening episode of the Windermere Coaching Minute podcast, host Michael Fanning sits down with real estate professional Allison Stensrude to discuss the transformative impact of hiring an assistant in the real estate business. They explore key insights on recognizing when to seek help, the processes involved, and the profound benefits of delegating tasks.

Key Points Covered:

1. Introduction to Allison Stensrude:

Allison began her real estate journey in 2012 and relocated to Walla Walla in 2017, starting fresh without local connections.

2. Identifying the Need for Assistance:

Agents often hit plateaus due to overwhelming workloads.

Allison shares her breaking point experience, marking a panic attack while trying to juggle multiple appointments.

3. The Decision to Hire:

The importance of evaluating business and personal health on a scale of 1 to 10.

Allison documented her daily tasks and identified 55 tasks that could be delegated to an unlicensed assistant.

4. Finding the Right Assistant:

Allison’s approach included social media advertising, using job platforms like Indeed, and local referrals.

The significance of hiring someone with the right personality type to complement her own.

5. Training and Implementation:

Emphasis on the initial investment of time in training her assistant.

Strategies for gradually increasing the assistant’s responsibilities and hours.

6. Results and Benefits of Hiring:

Introduction of structured systems and processes leading to increased productivity.

Financial returns, increased transaction volume, and enhanced work-life balance.

How delegating enabled Allison to focus more on high-income activities and personal life.

7. Encouragement for Other Agents:

Advice for agents facing burnout and the importance of making the uncomfortable decision to seek help.

The positive impact of having an assistant on overall business growth and personal wellbeing.

8. Final Thoughts:

Allison reflects on the transformational journey and encourages agents to act sooner rather than later on hiring support.

Offers to share her list of identified tasks for potential assistants to help others get started

Contact Information:

Allison Stensrude

Phone: 509-552-1966

Email: [email protected]

Michael Fanning

Email: [email protected]

We hope you enjoyed this episode and found valuable insights about hiring an assistant in real estate. If you have any questions or topics you would like us to cover in future episodes, please reach out!

Remember to be awesome and help someone today!

Here are podcast show notes for the content provided:

Title: The Power of Consistency: Transform Your Real Estate Business in 4 Months

Host: Michael Fanning, Windermere Coaching

Contact: [email protected]

Episode Summary:

Michael Fanning discusses a powerful strategy to boost your real estate business in the last four months of 2024 using the "10-50-2" approach. He emphasizes the importance of consistency and breaks down three key areas that can significantly impact your business.

Key Points:

1. Handwritten Notes (10 per week):

- Write 10 personal notes weekly (2 per day, 5 days a week)

- Focus on thank you, congratulations, and "thinking of you" notes

- Handwritten notes stand out in the digital age and show personal attention

2. Live Interactions (50 per week):

- Engage in 50 real-time communications weekly (phone, video chat, or in-person)

- Use the FORD method: Family, Occupation, Recreation, Dreams

- Follow the 3-3-3 rule for follow-ups: 3 days, 3 weeks, 3 months

3. Property Reviews (2 per week):

- Conduct 2 simple real estate reviews weekly

- Use the Windermere Present tool template

- Include the "5 magic questions" to spark conversation

Additional Tips:

- Consistency is key - maintain efforts even during traditionally slow periods

- Track interactions and take notes using the Close app

- Set aside dedicated time for each activity to ensure completion

Challenge:

Commit to the 10-50-2 approach for the next four months. By the end of 2024, you'll have:

- 160 personal notes

- 800 meaningful interactions

- 32 property reviews

Share your success stories on Instagram using #Windermere10502 for a chance to be featured on future episodes.

For more information or personalized coaching, visit windermerecoaching.com or contact Michael Fanning directly at [email protected].

Host: Michael Fanning

Guest Speaker: Stevi Fanning

In this episode of the Windermere Coaching Minutes, Michael Fanning is joined by his wife and real estate expert, Stevi Fanning, to discuss the crucial role of valuation and pricing strategy in the real estate industry.

Key Points:

- The importance of understanding both valuation and pricing strategy for real estate agents

- The difference between valuation and pricing strategy

- Common mistakes agents make when working with buyers and sellers

- How to improve valuation and pricing strategy skills

- The value of effective pricing strategies for both buyers and sellers

- Tips for self-assessment and improvement in pricing and valuation skills

Highlights:

- Stevi emphasizes that pricing strategy is more important than just valuation

- Discussion on the three points of negotiation in a real estate contract

- The impact of poor pricing strategy on an agent's reputation and business

- Resources for improving pricing and valuation skills, including market reports, coaching, and practice CMAs

Takeaways:

- Agents should regularly study market trends and reports

- Practice creating CMAs for various property types and price points

- Consider getting a coach to help improve skills and hold you accountable

- Use tools like Present, Trend Graphics, and Focus First for data analysis

Contact Information:

- Stevi Fanning: [email protected]

- Michael Fanning: [email protected]

- Windermere Coaching: windermerecoaching.com

For more information on real estate coaching and to schedule a complimentary call with a coach, visit windermerecoaching.com.

Host: Michael Fanning

Key Topics:

- Avoiding a "hangover year" in real estate

- Structuring productive weeks and days

- The concept of "winning your day by 11"

- Setting clear client communication expectations

- The power of handwritten notes

- Effective phone call strategies

- Managing warm and hot prospect lists

Main Points:

1. Focus on generating business while doing business to avoid a slump year

2. Use the "10-10-10" morning routine to review your scorecard, warm/hot lists, and critical deadlines

3. Set clear weekly check-in expectations with clients from the start

4. Write 10 handwritten notes per week (2 per day) to build relationships

5. Make 5 phone calls each morning using the 8-step calling process

6. Review and update your warm and hot prospect lists regularly

7. Take advantage of peak morning productivity for important tasks

Action Items:

- Implement the "10-10-10" morning routine

- Create a client communication expectations page for buyer/seller packages

- Preload note and call recipients for the upcoming week

- Practice the 8-step calling process

- Review warm and hot lists daily

Resources Mentioned:

- Close CRM software

- Windermere custom express for ordering note cards

- Business tracker tool for coaching clients

- Windermere PATH calls (Thursdays at 10am PST)

Contact: [email protected]

Host Michael Fanning welcomes guest Nancy Chapin, a successful real estate agent with 20 years of experience, to discuss pushing boundaries and embracing new challenges.

Key Points:

- Nancy recently organized and presented at her own speaking event, stepping out of her comfort zone

- The importance of authenticity and being true to yourself when pursuing new endeavors

- Overcoming self-doubt and negative self-talk

- The value of taking small steps and having a support system

- How embracing discomfort can lead to personal growth and new opportunities

- The impact of inspiring others through your actions

- The need for connection and feeling seen in today's world

Takeaways:

- Don't wait until you feel "ready" to pursue your dreams

- Be willing to make mistakes and learn from them

- Identify what brings you joy and pursue it

- Surround yourself with supportive people

- Remember that pushing yourself can inspire others to do the same

Nancy shares her personal experiences of organizing a speaking event, overcoming self-doubt, and pursuing new passions later in life. She emphasizes the importance of authenticity, taking small steps, and having a support system when stepping out of your comfort zone.

To contact Nancy Chapin or learn more about her speaking engagements, email her at [email protected] or find her on Instagram and Facebook.

Welcome to the Windermere Coaching Minute podcast. In this episode, host Michael Fanning discusses the importance of planning your business while taking a vacation. He emphasizes the need for real estate agents to take time for themselves without sacrificing client service.

1. Vacation Communication Schedule:

- 6 weeks before: Email clients introducing the colleague covering for you

- 5 weeks before: Phone call to introduce the covering colleague

- 4-6 weeks before: Continue with original email communication

- 3 weeks before: Phone call to active clients

- 2 weeks before: Text message reminder

- 1 week before: Update email with thorough briefing information

- 3 days before: Update email autoresponder and voicemail

2. Reasons to Have a Process:

- Ensures transparency and professionalism

- Maintains continuity of service

- Expands your professional network

- Demonstrates value to clients

- Provides a personal touch

- Shows proactive problem-solving skills

- Exhibits a team player mentality

- Sets clear expectations

- Creates follow-up opportunities

- Demonstrates work-life balance

- Showcases effective systems and processes

3. How This Process Helps Clients:

- Normalizes the concept of taking time off

- Demonstrates self-care and boundary-setting

- Ensures proactive communication

- Provides continued service assurance

- Sets realistic expectations

- Humanizes the agent-client relationship

- Builds trust through honesty

- Demonstrates confidence in team capabilities

- Creates positive talking points for future interactions

- Showcases professionalism

- Fosters reciprocal understanding

- Helps prevent agent burnout, ensuring better service

- Shows cultural sensitivity

Michael Fanning concludes by reminding listeners that taking vacations is a normal, healthy part of professional practice that ultimately benefits clients through improved service and a more balanced agent-client relationship.

For more information or to obtain a copy of the vacation communication schedule, listeners can check the show notes or email Michael directly at [email protected].

Link to Document

https://www.dropbox.com/scl/fi/ime7m1vvzllzcciyapbkr/Vacation-Communication-Plan-and-dialogue-Schedule.docx?rlkey=2fsrbk2zkpcesax6dbmedh7lo&st=gkqb8jdw&dl=0

In this episode, Michael Fanning, a real estate coaching expert, discusses 7 critical areas for real estate agents to focus on for success in 2024:

1. Benefits of focusing on listings

• Higher earning potential per transaction due to commission structure

• More control over schedule compared to working with buyers

• Ability to leverage one listing into multiple sales (attract both buyers and sellers)

• Increased visibility and market presence through yard signs and marketing

• Opportunity to become a neighborhood specialist

• More efficient use of time (1 listing = energy of working with 3 buyers)

• Enhanced ability to predict market changes

2. Concentrating efforts in smaller geographic areas

• Become a local expert in specific neighborhoods

• More efficient use of time and resources with less travel

• Better understanding of local market trends and pricing

• Stronger networking and relationships in the community

• Increased trust and likelihood of referrals

• Enhanced ability to provide accurate pricing and market insights

• Easier to maintain a consistent presence in the community

3. Redefining success in real estate

• Shift focus from high production to work-life balance

• Set personal goals aligned with desired lifestyle in various life areas

• Measure success by personal satisfaction, not just production numbers

• Build a sustainable business that doesn't lead to burnout

• Create a business that supports your ideal life

• Focus on quality of transactions over quantity

• Implement the "power shift" in consultations to gracefully decline poor fits

4. Systems for generating more listings

• Implement consistent follow-up strategies with past clients

• Develop targeted marketing campaigns for specific neighborhoods

• Leverage social media to showcase local market expertise

• Create valuable content to attract potential sellers (blog posts, market reports, videos)

• Implement a robust CRM system for organizing and automating client interactions

• Develop partnerships with local businesses for cross-promotion

• Build a referral network within your target area

5. Building a referral-based business

• Cultivate long-term relationships with satisfied clients

• Exceed client expectations to maintain long-term connections

• Network with professionals in related industries (mortgage brokers, home inspectors, etc.)

• Implement a client appreciation program (regular events, personalized gifts)

• Regularly engage with your sphere of influence (consistent communication)

• Create a referral reward system to incentivize referrals

• Ensure every interaction leaves a positive impression

6. Benefits of working open houses

• Direct access to potential buyers and sellers in the neighborhood

• Opportunity to showcase local market knowledge

• Build database and capture leads

• Network with neighbors considering selling

• Practice and improve communication skills in low-pressure environments

• Potential to secure buyers from consistent exposure in the market

• Chance to provide value and stand out from other agents

• Opportunity to create comprehensive market information packets for attendees

7. Advantages of long-term marketing in specific areas

• Build brand recognition and familiarity (aim for 36 touches per year)

• Develop reputation as the go-to agent for an area (requires 2+ years of consistent effort)

• Increased return on investment as marketing efforts compound over time

• Build stronger relationships with local homeowners

• Better understanding of long-term market trends and cycles

• Ability to track and demonstrate impact on local property values

• Enhanced pricing ability and improved list-to-sell ratios

• More relevant and timely communication with potential clients

Michael emphasizes the importance of consistency in marketing efforts and warns against starting and stopping campaigns. He concludes by inviting listeners to reach out about one-on-one coaching to implement these strategies and build a sustainable, relationship-based real estate business that aligns with their personal goals and desired lifestyle.

Host: Michael Fanning

Contact: [email protected]

Speaker: Michael Fanning; Contact: [email protected]

Book Referenced: "Changed Mind" by David Bayer

The Mind's Survival Filter and Desire:

- Our brain has a survival filter that focuses on the absence of desired things rather than their presence.

- This filter can work against personal growth or change by fixating on lack and causing frustration.

- To overcome this, notice when your mind is focusing on absence and gently redirect attention to possibilities.

The Equation of Transformation:

- Desire + Non-Resistance = Desired Outcome

- Resistance or limiting beliefs stem from our programming and can block progress.

- Identify areas of strong desire but resistance, and consciously replace limiting beliefs with empowered beliefs.

Thoughts Shape Your Reality:

- Our thoughts become our reality, as beliefs inform thoughts, which generate emotions, actions, and results.

- Negative thoughts create a self-fulfilling prophecy, while positive thoughts open up new opportunities.

- Reframe limiting beliefs to empowered beliefs, and actively seek evidence supporting the positive beliefs.

Breaking the Cycle of Resistance:

- Transform resistance into non-resistance by changing the meaning given to experiences.

- View challenges as lessons rather than problems, and express gratitude for the lessons learned.

- Find evidence of times when you demonstrated the empowered beliefs you want to adopt.

Relaxing into Personal Growth:

- Forcing yourself too hard can create resistance; instead, relax and allow habits to form naturally.

- Practice relaxation techniques like deep breathing, meditation, and mindfulness exercises.

- Focus on daily progress rather than fixating on the end goal.

The Gift of Time:

- Time spent understanding and overcoming limiting beliefs is a gift, not a curse.

- Embrace the journey and trust the awareness gained; it will serve you in transcending limiting beliefs.

- Reflect on your personal journey and celebrate progress as you move forward.

Non-Resistance and Joy:

- The key to joy and peace is living in non-resistance and allowing desires to manifest naturally.

- Let go of the need to control outcomes and trust that your desires will manifest when you align with non-resistance.

- Identify activities that naturally put you in a state of non-resistance and make time for them regularly.

Empowering Beliefs and the Universe:

- The universe wants to say "yes" to your beliefs, whether limiting or empowering.

- Develop routines and time blocks to control conscious thoughts and disengage from limiting beliefs.

- Adopt empowering thoughts and move away from limiting beliefs to achieve growth and help others.