Balance Between Personal & Brokerage Branding with Stevi Fanning

Host: Erin Wright, Windermere coach with marketing and advertising background

Guest: Stevi Fanning, marketing strategist and real estate powerhouse with 13 years of industry experience, owner of Building Boise Real Estate, and Windermere coach

In this episode, marketing expert Stevi Fanning shares her insights on effectively balancing personal branding with brokerage branding for real estate professionals.

• The 80/20 Rule: 80% brokerage branding, 20% personal branding for marketing materials, especially signage
• Brand Partnership Approach: Use your personal brand to communicate unique value while leveraging your brokerage's established credibility
• Value Proposition Development: Find the intersection of your genuine skills, market needs, and personal passions
• Brand Evolution Timeline: Expect 12+ months for brand saturation and recognition in your market
• Brand Success Indicators:

• Finding Your Niche: Stevi specialized in new construction after extensive market research with builders and buyers
• Visual Consistency: Maintain consistent colors, fonts, and messaging across all platforms
• Content Strategy: Be laser-focused on creating content for your niche rather than general real estate content
• Brand Refresh Timeline: Minor refreshes every 2 years (photos, layouts), major overhauls only every 5-7 years
• Starting Your Brand: Research before design, embrace your brokerage's brand equity while developing your personal value proposition

• We're entering the "authenticity economy" where personal authenticity combined with institutional credibility matters most
• Focus on human-digital integration - using technology to amplify human experience, not replace it

• Stevi Fanning: Email at [email protected]
• Windermere Coaching: Email [email protected] for show inquiries or to suggest topics

The Windermere Coaching Minute invites listeners to like, subscribe, share, and leave reviews to help others find these valuable resources.

Key Takeaways:Practical Advice:Future of Real Estate Branding:Contact Information:

Windermere Coaching Minute with Michael Fanning:

Host Michael Fanning dives into a topic that often raises eyebrows in the real estate industry: what real estate agents actually make and why those who offer full service at consistent rates are worth every penny to sellers and buyers.

• The Reality of Agent Compensation: Breaking down the financial reality of being a real estate agent, including upfront costs (marketing, staging, transaction costs) that can range from $6,000-8,000 before factoring in time and risk

• Value of Expertise: How professional agents provide market expertise, negotiation prowess, and risk management that typically results in 5-7% higher sale prices compared to discount brokers

• Hidden Costs of Discount Brokers: The three ways discount agents make up for reduced commissions:

  • Volume over quality approach
  • Reduced marketing investment
  • Unbundled services with à la carte charges

• Pre-Listing Consultations: The growing trend of formalized consulting relationships before listing, where agents provide professional guidance on improvements, timing, and market positioning

• Performance Metrics That Matter:

  • List-to-sell ratios (98-102% for full-service agents vs. 93-96% for discount brokers)
  • Average days on market (14-30 days vs. 45-90 days)
  • Closing success rates (90-95% vs. 75-85%)
  • On-time closing rates (85-90% vs. 65-75%)

• Real Examples: Case studies showing how sellers who initially chose discount brokers ultimately achieved better results after switching to full-service agents

For more information about Windermere Coaching or to suggest topics for future episodes, reach out directly to Michael Fanning at [email protected]. If you enjoyed this episode, please share it and leave a rating.

* Data from NAR and Trendgraphix.

Host: Michael Fanning

In this episode of the Windermere Coaching Minute, Michael Fanning discusses the five primary factors that determine why some people live the life they desire while others don't. Drawing insights from David Bayer's book "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality," Michael explores how our early childhood programming creates beliefs that shape our entire reality.

1. Beliefs - Fundamental assumptions about reality formed between ages 1-9
2. Thoughts - Mental content arising from underlying beliefs
3. Feelings - Emotional responses triggered by thoughts
4. Actions - Behaviors and choices based on feelings and thoughts
5. Results - Outcomes that manifest in your life from your actions

• Primal State: Reactive, survival-oriented mode driven by fear and scarcity
• Power State: Creative, possibility-oriented mode driven by purpose and abundance

Michael walks through a presentation scenario demonstrating how the same situation can produce entirely different outcomes depending on whether you operate from a primal or power state.

1. Identify your pattern in one area you want to improve
2. Practice state awareness three times daily
3. Transform one limiting belief into an empowering alternative
4. Apply your new understanding to a specific upcoming situation
5. Conduct daily check-ins about your operating beliefs

• David Bayer's book: "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality"
• Find additional resources at changedmind.com
• Episode 14 of David Bayer's podcast: "Get ahead of your limiting beliefs before they materialize"
• Decision Matrix tool available on the Changed Mind website

• Email: [email protected]
• Coaching services available through Windermere
• Subscribe to the coaching newsletter for more resources

"Be awesome and help somebody. Make it a great day."

Key Concepts Covered:The Five Primary Factors:Primal State vs. Power State:Practical Application:Homework for Listeners:Resources Mentioned:Connect with Michael:Michael's Sign-off:

Title: The Power of Real Estate Farming: Building Sustainable SuccessHost: Stevi FanningGuest: Erin WrightShow: Windermere Coaching Minute

In this insightful episode of Windermere Coaching Minute, host Stevi Fanning is joined by accomplished real estate agent and Windermere coach Erin Wright to explore the strategic approach of geographic farming in real estate. Aaron, who has been serving Southwest Washington since 2013, shares his expertise on building a sustainable real estate business through effective farming techniques.

The episode delves into essential aspects of successful farming, including:

• How to select the right location for farming with specific metrics for success
• Budget considerations and realistic investment expectations
• The proven "8x8 campaign" strategy for establishing presence
• Leveraging both personal and other agents' listings within your farm area
• Methods for tracking ROI and measuring success
• Common pitfalls to avoid and how to maintain momentum

Aaron provides practical insights from his personal experience, sharing how farming helped him build his database from just 30 contacts to a thriving business that generates consistent referrals. He emphasizes the importance of viewing farming as a long-term strategy, typically requiring a two-year commitment for optimal results.

The discussion highlights the difference between "hunting" versus "farming" approaches in real estate, demonstrating how cultivation of relationships and consistent presence in a community can lead to sustainable business growth and a 5-to-1 return on time investment when working with sellers.

Connect with Our Speakers:

Stevi Fanning

• Host, Windermere Coaching Minute
• Email: [email protected]
• LinkedIn: [Insert LinkedIn Profile]

Erin Wright

• Real Estate Agent & Windermere Coach
• Southwest Washington Market Expert
• Email: [email protected]
• Website: www.windermerecoaching.com

For more real estate insights and coaching resources:

• Contact Windermere Coaching: www.windermerecoaching.com
• Follow Windermere Coaching Minute on your favorite podcast platform
• Share your topic suggestions or express interest in being a guest on the show

Building an Effective Buyer Process with Jason Malone

Host Michael Fanning sits down with Jason Malone, a Windermere real estate agent from Spokane, Washington, to discuss his highly refined and successful buyer process. Jason, who became licensed in 1994 but truly launched his real estate career in 2019, shares insights into how he transformed the Ninja selling system's 10-step buyer process into a consistently executed strategy.

Key Discussion Points:

• The importance of building rapport through FORD (Family, Occupation, Recreation, Dreams) conversations before diving into home specifications
• How Jason uses a digital buyer packet and pre-meeting video to establish professionalism and set expectations
• The psychology behind the "rolling top three" homes approach to help buyers make decisions
• Using the funnel process to narrow down home options systematically
• The significance of understanding buyers' "whys" versus just their "whats" in home preferences
• Strategies for handling financing discussions and the 1%/10% rule for interest rate impacts
• Implementation of buyer broker agreements and the power shift in client relationships
• Setting clear communication schedules and expectations with clients

Special Features:

• Jason shares his experience as a beekeeper and how he uses honey as a thoughtful client gift
• Discussion of current market conditions in Spokane's real estate environment
• Tips for maintaining consistent client communication and building long-term relationships

Contact Information:

• Jason Malone: 509-879-3448,[email protected]
• Michael Fanning:[email protected]

For more podcast episodes or to be featured as a guest, reach out to Michael Fanning at[email protected].

Host: Michael Fanning

In this episode of the Windermere Coaching Minute, Michael Fanning interviews Regina and Madison and , a successful mother-daughter real estate team from the greater Tacoma Pierce County area. With Regina's 20 years of experience and Madison's nine years in the business, they discuss their innovative approach to improving their client service through focused feedback.

Madison organized a unique focus group to evaluate their business practices:

For more real estate insights and professional coaching, follow the Windermere Coaching Minute podcast.

Episode HighlightsTeam AchievementsFocus Group InitiativeKey Insights and ChangesBusiness PhilosophyContact Information

In this episode of the Windermere Coaching Minute, Michael and Stevi Fanning delve into the critical skill of saying no in the real estate industry. They explore the significance of maintaining professionalism, enhancing client relationships, and ultimately fostering a more successful business mindset. The discussion covers various scenarios where agents may need to assert boundaries while also providing insights on improving client interactions.

Key Bullet Points:

Conclusion:
Michael and Stevi emphasize the importance of clear communication and investing in personal development through coaching. They encourage listeners to engage in role play and practice strategies discussed in the podcast to enhance their effectiveness in the real estate market.

Thank you for listening! If you find value in our discussions, please share, rate us, and send in any topics you’d like to hear in future episodes! Remember to be awesome and help someone today!

Host: Michael Fanning
Location: Power of You Event, Arizona
Date: December 4-5, 2024

Hello everyone! This is Michael Fanning, and welcome to the Coaching Minute podcast. Today, I'm joined by a dynamic group of real estate professionals live from our Power of You event in Arizona. Let's meet our guests:

In today’s episode, we discuss how to effectively respond to the age-old question: "How’s the market?" Our panel shares their strategies for navigating these conversations and offers tips on how to delve deeper into clients’ concerns and perceptions about the real estate market.

Thank you for tuning in to this episode of the Coaching Minute podcast. We hope you found the insights shared by our panel valuable, especially as you navigate your own real estate conversations. If you enjoyed this episode, please share it and give us a rating! For questions or suggestions for future topics, feel free to reach out to me directly at [email protected].

Final Thoughts:
Be awesome and help someone today!

IntroductionSpeakers:Episode OverviewKey Discussion Points:Conclusion

Show Notes:

Welcome to another episode of the Windermere Coaching Minute. I’m your host, Michael Fanning, and today we’re diving into the realm of transformative insights that can help real estate professionals tackle challenges like imposter syndrome and unlock their true potential for the upcoming year.

Today, we’ll reference three impactful books and their authors:

In this episode, we'll discuss how to confront the “what if” questions that can lead to self-doubt, drawing from the frameworks and insights provided by these authors. We’ll explore proactive strategies and mindset shifts that can empower you to face challenges confidently and transform your narrative in real estate.

Key Topics:

Action Steps:

Resources Mentioned:

Thank you for joining us today! If you’d like to reach out or have feedback and podcast ideas, please contact me at [email protected]. Don’t forget to share this podcast and give us a rating—it helps us spread the word!

Stay empowered, stay curious, and remember—leaders don’t need titles. Your actions set the example for those around you. Make it a great day!