Bill Faeth Unfiltered

Your Direct Booking Site Sucks! Here's How To Fix it.

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This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.


Free Direct Booking Optimization Checklist: https://buildstrwealth.com/directbooking

Segment 1: The Power of Conversion

  • Bill emphasizes the significance of marketing and sales in growing a successful business.
  • The role of conversion in making or breaking a direct booking website's performance.
  • Highlighting the misconception of having a traditional website for driving bookings.

    • Segment 2: The Elements of a High-Performing Sales Page

    • The importance of a dedicated sales page for each property.
    • The significance of a seamless booking process on the sales page.
    • Clear value propositions and location information above the fold.
    • The use of visual components, images, and videos to engage potential guests.
    • The power of a well-structured, concise layout with bullet points.
    • Encouraging live chat support to enhance customer interaction and conversion rates.

      • Segment 3: Social Proof and Testimonials

      • The importance of social proof in gaining trust from potential guests.
      • Displaying the number of guests who have stayed with you recently.
      • Utilizing positive reviews and testimonials as images or carousels on the sales page.
      • Bill's direct booking optimization checklist for improving existing websites.

        • Conclusion:

        • Bill emphasizes the importance of converting website visitors into paying guests.
        • Offers a free direct booking optimization checklist to help listeners improve their websites: https://buildstrwealth.com/directbooking
        • Encourages listeners to visit buildshorttermrentalwealth.com for the free checklist.


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          Build STR Wealth: https://buildstrwealth.com/

          Instagram: @BillFaeth73

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