In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touch on Google's simplified search results and the summer slowdown in marketing deals.
TIME-STAMPED SHOW NOTES
(00:00) Fresh content and AI overview optimization
(02:08) AI-generated content and VO3 examples
(04:49) Sales lessons from The Ultimate Sales Machine
(07:25) Standing out with creativity and timing
(09:51) Google simplifying search results
(12:45) Summer slowdown in marketing deals
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
View all episodes
By Eric Siu and Neil Patel
4.6
12351,235 ratings
In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touch on Google's simplified search results and the summer slowdown in marketing deals.
TIME-STAMPED SHOW NOTES
(00:00) Fresh content and AI overview optimization
(02:08) AI-generated content and VO3 examples
(04:49) Sales lessons from The Ultimate Sales Machine
(07:25) Standing out with creativity and timing
(09:51) Google simplifying search results
(12:45) Summer slowdown in marketing deals
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
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