Elevate with Robert Glazer

Bob Burg on Why Generosity is the Key to Business Success

Listen Later

Bob Burg has made generosity the backbone of a successful and influential career. He is the best selling author of multiple books, including Endless Referrals and the business parable Go-Giver series. Bob is a sought-after keynote speaker who has spoken to audiences of 16,000 people, including an American President.

Bob joins host Robert Glazer on this Elevate Podcast episode to talk about his career, and why giving, not taking, is the most effective path to business success.

On this episode, you'll learn about:

  • How Bob started his career as a broadcaster.
  • How Bob started transitioned into sales and trained himself to success.
  • How Bob realized that the key to achievement in sales is serving others.
  • How to connect with clients by making the sale about them.
  • Why Bob decided to make The Go-Giver a fictional story.
  • Why so many people struggle to use a generous attitude in business.
  • Which American President Bob gave a keynote speech for. A mistake Bob has made, and what he learned from it.

    • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    Elevate with Robert GlazerBy Robert Glazer | YAP Media
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    340 ratings

    More shows like Elevate with Robert Glazer

    View all
    The Kevin Miller Podcast by Kevin Miller | YAP Media

    The Kevin Miller Podcast

    1,349 Listeners

    The Look & Sound of Leadership by Essential Communications - Tom Henschel

    The Look & Sound of Leadership

    1,173 Listeners

    Coaching for Leaders by Dave Stachowiak

    Coaching for Leaders

    1,466 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,586 Listeners

    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,086 Listeners

    The Learning Leader Show With Ryan Hawk by Ryan Hawk

    The Learning Leader Show With Ryan Hawk

    1,291 Listeners

    The Knowledge Project with Shane Parrish by Shane Parrish

    The Knowledge Project with Shane Parrish

    2,665 Listeners

    Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

    Finding Mastery with Dr. Michael Gervais

    1,661 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,795 Listeners

    How to Be Awesome at Your Job by How to be Awesome at Your Job

    How to Be Awesome at Your Job

    1,033 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,259 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,047 Listeners

    This Naked Mind Podcast by Annie Grace

    This Naked Mind Podcast

    2,576 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    985 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,353 Listeners

    FranklinCovey On Leadership by FranklinCovey

    FranklinCovey On Leadership

    213 Listeners

    Negotiate Your Best Life Podcast with Rebecca Zung by Rebecca Zung, Esq. | YAP Media

    Negotiate Your Best Life Podcast with Rebecca Zung

    328 Listeners

    Creating Confidence with Heather Monahan by Heather Monahan | YAP Media

    Creating Confidence with Heather Monahan

    1,107 Listeners

    The Thais Gibson Podcast by Thais Gibson

    The Thais Gibson Podcast

    278 Listeners

    The Trent Shelton Podcast by Trent Shelton Companies

    The Trent Shelton Podcast

    5,838 Listeners

    The Greg McKeown Podcast by Greg McKeown

    The Greg McKeown Podcast

    938 Listeners

    A Bit of Optimism by Simon Sinek

    A Bit of Optimism

    2,149 Listeners

    Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

    Coaching Real Leaders

    648 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,598 Listeners

    ReThinking by TED

    ReThinking

    623 Listeners

    The Greatness Machine by Darius Mirshahzadeh | YAP Media

    The Greatness Machine

    140 Listeners

    Financial Feminist by Her First $100K | YAP Media

    Financial Feminist

    6,303 Listeners

    HBR On Strategy by Harvard Business Review

    HBR On Strategy

    73 Listeners

    HBR On Leadership by Harvard Business Review

    HBR On Leadership

    160 Listeners

    MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy) by John Lee Dumas

    MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy)

    13 Listeners