Coaching for Leaders

Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points

LinkedIn profiles are very important for job seekers.

Your headline is the most important place to have keywords.

Don’t include your company name in your headline unless it has cachet.

In your experience section, emphasize your current job and make sure it has the best description.

Think of three key words you want to come across in your profile photo.

Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.

Write your summary in first-person.

If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.

Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.

When you request a connect, don’t just use the standard one, write a custom request.

Resources Mentioned

How to Write a KILLER LinkedIn Profile* by Brenda Bernstein

LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?

LinkedIn profile review services by Brenda

Book Notes

Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

Related Episodes

How To Get The Most From LinkedIn, with Donna Schilder (episode 101)

How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)

How Twitter Can Help You Lead, with Joel Comm (episode 242)

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Michael Bungay Stanier: The Coaching Habit

Michael Bungay Stanier is the author of eight books, including The Coaching Habit, which has sold more than a million copies and is the best-selling book on coaching this century. In 2011 he created and edited End Malaria, a book written in partnership with Seth Godin that raised more than $400k for Malaria No More.

Michael is the founder Box of Crayons, a learning and development company that’s trained thousands of people around the world to be more coach-like. He has been featured in many publications including Harvard Business Review, Forbes, and Fast Company. His TEDx Talk on Taming Your Advice Monster has been viewed more than a million times.

Key Points

When things get difficult, there are three roles people may fall into: the victim, the persecutor, and/or the rescuer.

To step out of a victim role, figure out what’s really going on, take a deep breath, and think, “And what else?”

To avoid the persecutor role, assume positive intent and that people are trying their best.

To stop rescuing as much, ask the victim, “How can I help?” or “What do you want from me?”

Ask yourself what you want in the situation, and make sure you’ve communicated it to others. Then ask the others what they want.

Resources Mentioned

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier

The Advice Trap by Michael Bungay Stanier

Related Episodes

How to Start Coaching Someone (episode 2)

How to Improve Your Coaching Skills, with Tom Henschel (episode 190)

These Coaching Questions Get Results, with Michael Bungay Stanier (episode 237)

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Bonni Stachowiak: Teaching in Higher Ed

Bonni is the host of the Teaching in Higher Ed podcast, Dean of Teaching and Learning and Professor of Business and Management at Vanguard University, and my life partner. Prior to her academic career, she was a human resources consultant and executive officer for a publicly traded company. Bonni is the author of The Productive Online and Offline Professor: A Practical Guide*.

Questions

Dustin asked about the distinction between mission and vision and how to get started on both in his organization.

Andrew asked about how we remember to connect people in our network and stay in touch with the right people.

Etai asked if asking for feedback too often might been seen as weak in his organization.

Josh asked about resources for books and podcasts on leadership development in Spanish for his team.

Resources Mentioned

How to Write a Mission Statement That Doesn’t Suck by Dan Heath

OmniFocus

Learn OmniFocus

Start With Why* by Simon Sinek

Contactually

Getting Things Done* by David Allen

Talking From 9 to 5* by Debra Tannen

Related Episodes

How to Get Way Better at Accepting Feedback, with Sheila Heen (episode 143)

Start With Why, with Simon Sinek (episode 223)

The Way to Conduct One-On-Ones, with Zvi Band (episode 246)

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Dan Ariely: Payoff

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. His books include Irrationally Yours, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, and his most recent book, Payoff: The Hidden Logic That Shapes Our Motivations.

Key Points

The things that motivate us are about accomplishment and achievement, not day-to-day happiness.

Most people realize that they themselves are not truly motivated by money, but they still assume other people are completely motivated by it.

Figure out a way to pay people that adds to the development of a long-term relationship, not a short-term transactional one.

It is important to find a way to connect people’s jobs to the final outcome of their work, because many people don’t feel connected to their organization’s main purpose.

Resources Mentioned

Payoff: The Hidden Logic That Shapes Our Motivations* by Dan Ariely

Predictably Irrational* by Dan Ariely

Drive* by Daniel Pink

Dan Ariely's website

Book Notes

Download my highlights from Payoff in PDF format (free membership required).

Related Episodes

The Surprising Truth About Influencing Others, with Daniel Pink (episode 84)

Create the Best Place to Work, with Ron Friedman (episode 181)

What to Do When Somebody Quits, with Molly Moseley (episode 251)

New Management Practices of Leading Organizations, with David Burkus (episode 253)

Employee Engagement With Management 3.0, with Jurgen Appelo (episode 276)

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Collins Osayamwen: Facilities Management

Collins Osayamwen is the Managing Partner/Senior consultant of Sheltercare FM Consult based in Nigeria. He is also a founding partner of the Corporate FM Alliance – a group of international companies working together on regular basis to provide facilities management and real estate services throughout the Europe, Middle East, and Africa region. He was the International Facility Management Association’s Distinguished Member from 2011-2012 and now serves on IFMA’s board of directors.

Key Points

Ask yourself some key questions:

Are you happy doing what you are doing right now?

Will you be happy doing it for the rest of your life?

What legacy are you leaving for your children?

Failure can redirect you into new directions that are better than before.

Don’t start a career just because of the money or because people tell you to, only do it if it’s your passion.

Related Episodes

How to Lead in Crisis, with Carol Taylor (episode 55)

Sin by Silence, with Olivia Klaus (episode 103)

Five Ways to Avoid Living With Regret, with Allison Clarke (episode 171)

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Eugenia Weiss: Military and Veteran Transitions

Eugenia Weiss is a clinical associate professor at the University of Southern California’s Suzanne Dworak-Peck School of Social Work. She is the co-author of the book The Civilian Lives of U.S. Veterans: Issues and Identities* and Supporting Veterans in Higher Education: A Primer for Administrators, Faculty, and, Advisors*.

Key Points

Military and civilian cultures are very separate, and sometimes it’s difficult to transition back into civilian life.

Most veterans with combat experience won’t have PTSD, it’s about 15%-30% that do. The effects of PTSD vary from person to person.

In the past, service members typically had several weeks of transport time between combat roles and home, now it’s only a couple of days. This doesn’t allow them much time to process their experiences.

Don’t be afraid to engage with veterans and talk about their experiences, just do it with care and concern. Most veterans do want to talk about their experiences.

Volunteering for a veteran’s group can be very rewarding both for you and for the veterans you’re helping.

Resources Mentioned

PsychArmor Institute

Corporate Gray: Connecting Employers with Veterans Nationwide

Student Veterans of America

Career One Stop

Veterans Upward Bound Program (college transition)

My Next Move for Veterans

Corporation for National and Community Service (veterans section)

Vet Success

Wounded Warrior Project

Veterans for America

Iraq and Afghanistan Veterans of America

Give an Hour Foundation (free counseling)

The Soldiers Project (free counseling)

Cohen Veterans Network (free counseling and resources now based at USC)

Team Rubicon (vets volunteer disaster work)

Mission Continues (volunteer work)

U.S. Veterans Initiative (housing and services)

Pegasus Rising (Equine therapy for vets with PTSD)

The Civilian Lives of U.S. Veterans: Issues and Identities* by Louis Hicks, Eugenia L. Weiss, and Jose E. Coll

Supporting Veterans in Higher Education: A Primer for Administrators, Faculty and Academic Advisors* by Jose E. Coll and Eugenia L. Weiss

Handbook of Military Social Work* by Allen Rubin, Eugenia L. Weiss, and Jose E. Coll

A Civilian Counselor’s Primer to Counseling Veterans* by Jose E. Coll, Eugenia L. Weiss, and Herbert A. Exum

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Tom Henschel: The Look & Sound of Leadership

Tom Henschel is the host of The Look & Sound of Leadership, a popular leadership podcast spanning almost a decade. In addition, Tom is a talented executive coach and principal of his firm, Essential Communications.

Key Points

Networking is about abundance and a mindset of giving

Networking is about relationships, not goals.

Networks are built over time.

Ask: How can I help?

Be open to giving your time and talents away for free through a spirit of abundance.

Always be prepared to network, no matter where you are.

Show up consistently, and build relationships over time.

Resources Mentioned

Tom’s 10 Golden Rules of Networking

How To Create Your Personal Networking Plan With John Corcoran (episode 106)

How to Start a Conversation With Anyone, with Mark Sieverkropp (episode 177)

Get ROI From Professional Associations, with John Corcoran (episode 209)

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Bonni Stachowiak: Teaching in Higher Ed

Bonni is the host of the Teaching in Higher Ed podcast, Dean of Teaching and Learning and Professor of Business and Management at Vanguard University, and my life partner. Prior to her academic career, she was a human resources consultant and executive officer for a publicly traded company. Bonni is the author of The Productive Online and Offline Professor: A Practical Guide*.

Questions

Tyler asked about the usefulness of anger in the workplace.

Yanko asked about making a major career transition.

Rich asked about navigating challenges when coaching someone internally.

Resources Mentioned

Man’s Search for Meaning* by Viktor Frankl

What Color is Your Parachute* by Richard Nelson Bolles

How to Write a Killer LinkedIn Profile ... And 18 Mistakes to Avoid* by Brenda Bernstein

Related Episodes

How to Improve Your Coaching Skills, with Tom Henschel (episode 190)

How to Be a Non-Conformist, with Adam Grant (episode 238)

How to Figure Out Your Career, with Scott Anthony Barlow (episode 259)

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Mariano Mosquera: Preventing Corruption

Mariano Mosquera, is an Edmond J. Safra Network Fellow at Harvard University and Postdoctoral Fellow of the National University of Cordoba. He is a professor of Ethics and Access to Public Information of the National University of Córdoba and professor of Public Policy at the Catholic University of Cordoba.

Key Points

Different places in the world have different concepts of corruption.

A lot of corruption is created by poorly conceived or implemented laws.

Some actions may be legal but should be still be considered institutional corruption.

Just trying to catch corrupt individuals doesn’t work; we need to change the rules that incentivize or allow corruption.

If you can anticipate corruption you can help prevent it.

Rather than immediately reporting corruption, sometimes it’s better to simply steer the conversation another way.

Resources Mentioned

Mariano Mosquera’s website

Harvard articles by Mariano Mosquera

Related Episodes

How We Do Things Around Here To Get Results, with Kent Rhodes (episode 144)

Eight Ways To Use Power For Good (episode 154)

Use Power for Good and Not Evil, with Dacher Keltner (episode 254)

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Jurgen Appelo: Management 3.0

Jurgen Appelo calls himself a creative networker. Since 2008 Jurgen has penned a popular blog covering the creative economy, agile management, and personal development. He is the author of Management 3.0*, the bestselling agile management text and the proactive follow-up book, Managing for Happiness*.

Key Points

Not all things work for each company. You must experiment to see what works for your company culture.

Incentives should be tangible.

Managers should only have to manage the business systems, and the employees should be able to manage themselves.

You are learning the most when half your experiments fail.

Figure out how to incentivize experimentation, not just successful results.

Resources Mentioned

Management 3.0: Leading Agile Developers, Developing Agile Leaders* by Jurgen Appelo

Managing for Happiness: Games, Tools, and Practices to Motivate Any Team* by Jurgen Appelo

That's Not How We Do It Here!: A Story about How Organizations Rise and Fall--and Can Rise Again* by John Kotter

Related Episodes

How To Create Joy At Work with Richard Sheridan (episode 122)

Start With Why, with Simon Sinek (episode 223)

How to Succeed with Leadership and Management, with John Kotter (episode 249)

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