In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Coca-Cola's New Marketing Formula.

(00:11) Takeaways from a Wall Street Journal article on the subject.

(00:41) An overview of Coca-Cola’s new marketing strategy.

(02:03) Focusing on the core of the business and its values.

(02:33) What makes Coca-Cola’s marketing approach innovative?

(03:01) Important takeaways from their marketing strategy.

(03:33) Coca-Cola’s focus on event-based marketing.

(04:36) Why traditional marketing approaches are still relevant. 

(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

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Coca‑Cola

‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’

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