The STR Sisterhood

Creating Standout Short-Term Rentals: Data-Driven Design Strategies with Brianna Amigo


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Want to know how to make your short-term rental stand out in an increasingly competitive market? In this episode, I sit down with Brianna Amigo, an expert in short-term rental interior design, to uncover her proven strategies for creating spaces that not only attract guests but also drive more bookings.

Brianna takes us through her journey as both a short-term rental owner and a design professional, sharing how her personal experiences have shaped her unique design philosophy. She reveals how she uses in-depth market research to make informed decisions, ensuring that each property resonates with the right guests. You'll hear about her process for sourcing the perfect products, balancing design with budget, and her approach to creating interiors that leave a lasting impression.

If you're ready to elevate your short-term rental and deliver an unforgettable guest experience that keeps people coming back, Brianna’s insights will provide you with the tools to take your business to the next level.

Tune in to hear actionable strategies, expert design tips, and the key to turning your space into a guest magnet—perfect for anyone looking to enhance their rental and increase bookings!


HIGHLIGHTS AND KEY POINTS:


[01:54] A short introduction about our guest Brianna Amigo and her journey becoming a short-term rentals designer specialist

[04:29] Brianna shares how she specialized in short-term rental design before purchasing her own rental property

[07:48] Brianna’s advice on managing the overwhelming amount of packaging when setting up a short-term rental

[09:01] How Brianna ensures accurate online product selection for short-term rental design when it comes to color and quality

[10:19] Brianna explains how research is crucial to creating a property that stands out in a saturated market

[13:17] Brianna discusses the time and effort required for someone to do their own market research if they want to design their property

[17:18] How Brianna transforms data insights into actionable design strategies for short-term rental properties

[20:04] Brianna talks about how she balances contrasting preferences when it comes to design between clients

[25:05] Brianna shares insights on budgeting for short-term rental design and managing differing opinions with varying expectations

[26:59] Brianna’s favorite sources for design materials and her approach to sourcing furniture for short-term rental properties

[30:51] Brianna highlights styling as an essential element in a kitchen design, emphasizing unique, personal touches that elevate the space

[33:49] Brianna emphasizes the importance of creating cozy and functional family spaces in short-term rental designs

[37:49] The importance of using data to inform outdoor space design when it comes to amenities that can drive bookings

[40:04] Brianna shares the importance of having a separate amenity budget to cover these larger investments in outdoor features

[41:18] The lightning round



Golden Nuggets:


  • “I'm really focused on quality. I don't want to fill your property with a bunch of inexpensive options that, of course, are going to fit the budget but also not withstand the wear and tear of short term rental usage, that are not easily maintained, and potentially break on a guest because it's poor quality.”
  • “Outdoors is definitely something that should not be neglected. It's usually one of the top reasons why people book properties, and so we want to make sure we really highlight that throughout the design, and we're fully amenitizing the space.”
  • “For me, one of the most important parts is having a community of people around me who get what I'm doing, who understand me, who support me, and can give me words of wisdom when I'm lost.”
  • Let’s Connect!


    Instagram: https://www.instagram.com/briannamicheleinteriors

    Website: https://briannamicheleinteriors.com/


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    The STR SisterhoodBy Stacey St. John

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