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Have you ever felt like your offer is great, but your marketing just isn't converting? In this episode, I sit down with marketing strategist Melissa Dlugolecki to share the messaging shifts that help businesses stand out, attract the right clients, and convert more consistently. We talk about why clarity beats cleverness, how to speak in the language your audience understands, and why more traffic won't fix confusing marketing. Melissa also shares how she built a 7-figure business with just 4,000 followers and why you probably don't need a new offer, you need better positioning. Get ready to simplify your marketing, build a brand people trust, and grow your business with confidence.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
00:00 Why your ideal clients don't understand what you actually do.
04:00 What is marketing?
06:15 How Melissa built a 7-figure business with only 4,000 followers.
10:15 The "top of funnel" mistake that leaves clients disappointed after they buy.
12:30 Why talking about your client's symptoms converts better than talking about their pain.
14:00 Are you speaking your customer's language or your own?
16:15 How your messaging could be attracting the wrong clients.
23:15 How to know if your offer is actually solving a problem people want solved.
27:00 The 2 biggest marketing problems Melissa solves for entrepreneurs.
29:30 How to become the first person people think of when they're ready to buy.
31:00 What types of social media posts actually convert into sales?
35:45 Melissa's honest take on AI, authenticity, and the future of marketing.
40:00 The AI mistakes entrepreneurs are making with their content.
43:45 Why storytelling is still your greatest marketing advantage.
45:15 Melissa's advice for entrepreneurs who want to grow faster.
47:00 Why repositioning your marketing often works better than creating a new offer.
49:30 Who Melissa's ideal clients are and how she helps them grow faster.
51:15 What’s exciting for you right now?
RESOURCES
Build an authentic AI brand voice that sounds like YOU and get $250 OFF with code LORI HERE! http://buildmybrandvoice.com
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Melissa: @melissadlugolecki
Can you clearly explain what you do in 10 seconds, 60 seconds, or five minutes? If not, you could be missing opportunities before they ever have a chance to happen. In this episode, I share why learning to pitch yourself is one of the most valuable business skills you can develop. I break down the 3 pitches every entrepreneur needs, my simple PITCH framework for communicating your value with clarity and how to stop overexplaining so people instantly understand what you do. Get ready to sharpen your message, pitch yourself with confidence, and become the person people can't wait to work with.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
The 3 pitches every entrepreneur should know and when to use each one.
My simple PITCH framework for communicating your value with clarity.
Why most businesses have a messaging problem, not a talent problem.
How to build trust without listing every accomplishment.
The missing ingredient that makes every great pitch unforgettable.
RESOURCES
Download my FREE Podcast Media Kit template HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Text HEALTH to 310-496-8363 to learn more, connect with a coach, ask questions, and receive a discount on your first order.
Thinking about trying peptides or GLP-1s, but not sure where to begin? In this episode of I'm Obsessed, Stephanie and I answer some of the biggest questions about peptides, GLP-1s, and personalized wellness. We talk about why so many people are afraid of peptides, the biggest mistakes people make with GLP-1s, and how to create a plan that supports your long-term health. We also break down the differences between research peptides and telehealth, why coaching completely changes your experience, and how different peptides support everything from metabolism and recovery to brain health and longevity. Get ready to understand peptides, make informed decisions, and find the approach that's right for you.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
00:00 Answering your biggest questions about peptides and GLP-1s.
03:30 What are people most afraid of before starting peptides?
08:30 Why peptides should never replace healthy habits.
12:00 What is the difference between research peptides and telehealth?
19:30 Where's the best place to start if you're new to peptides?
22:15 The peptide stack Stephanie recommends for beginners.
29:30 Why working with a coach can save you time, money, and frustration.
31:30 Different peptides for weight loss, brain health, sleep, and longevity.
33:00 Why healthy mitochondria matter for energy, metabolism, and aging.
35:15 The brain-supporting peptides Stephanie uses for focus and creativity.
38:15 Which peptides help improve sleep and recovery?
44:00 How the right peptides can support libido and overall wellness.
RESOURCES
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow The Loop Way: @loop.way
Do you ever feel like you're surrounded by people but still craving real connection? In this episode, Chris and I dive into why we believe the next big business opportunity isn't information or experiences. It's human connection. We share the businesses proving this trend, why people are willing to invest in experiences that bring them together, and how building stronger relationships can transform both your business and your life. Tune in to discover why connection is the greatest investment you can make right now.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
Why Chris believes we're entering the human connection economy.
The companies building thriving businesses by helping strangers connect.
Why information is becoming free, but connection is becoming more valuable.
How meaningful relationships can become your biggest competitive advantage.
Why Chris is launching a new travel experience for entrepreneurs.
How taking one chance completely changes your friendships and opportunities.
RESOURCES
Text or DM Chris @chriswharder on Instagram to join one of the first Found Entrepreneur Travel Experiences.
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Chris: @chriswharder
Do you ever wonder if you're closer to your breakthrough than you realize? Lindsey Marie is back on the podcast as we celebrate 10 years of Earn Your Happy and Powerhouse Women and reflect on the lessons that have shaped both of our journeys. We talk about what it takes to keep showing up before you have proof it's working, how to build the kind of self-trust that carries you through every season, and why playing the long game always pays off. We also share the mindset shifts that helped us navigate uncertainty, the power of surrounding yourself with people who expand your vision, and why your next level starts long before the results arrive. Get ready to trust yourself more, dream bigger, and stay committed to the life you're creating.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
00:00 Celebrating 10 years of Earn Your Happy and Powerhouse Women.
05:00 What does it really take to stay committed for 10 years?
10:45 What happens when you bet on yourself before anyone else does.
14:00 The ripple effect of saying yes to the right opportunities.
21:00 What keeps you committed when success takes longer than expected?
25:00 Why every season of growth requires a new version of you.
30:00 The mindset shift that makes your next level possible.
34:00 How the right community expands what's possible for your future.
40:00 Why celebrating your wins creates momentum for what's next.
43:45 The friendships that make the entrepreneurial journey worth it.
46:00 Lesson we'll carry into the next decade of business and life.
RESOURCES
Save $200 on your ticket for the 2026 Powerhouse Women Event HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Lindsey: @lindseymarieofficial
Follow Powerhouse Women: @powerhouse_women
Visit the Powerhouse Women website: powerhousewomen.co
Do you really need to start a podcast to grow your business? In this episode, I share why I'd tell most entrepreneurs "absolutely not." After hosting more than 1,600 episodes, I've seen firsthand why 95% of guests walk away with zero results while others pull in tens of thousands of dollars in sales. I break down what podcast hosts are looking for, why most pitches get ignored, and how to position yourself as the guest every host wants to book. Get ready to rethink everything you know about podcast marketing.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
Why I wouldn't start a podcast if I were building a business today.
The mistake that instantly gets your podcast pitches ignored.
What podcast hosts really want from every guest.
How to turn podcast interviews into a sales funnel that converts.
The free resource I'm sharing to help you land more podcast interviews.
RESOURCES
Download my free Podcast Media Kit template HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Are you letting fear keep you from sharing the story that someone else needs to hear? In this episode, I'm joined by creative entrepreneur Alexis Andra to talk about what it takes to stop letting your past define you, find freedom through authenticity, and use your story to create deeper connections in your life and business. We dive into the difference between sharing from a place of healing versus a place of hurt, how healthy boundaries strengthen relationships, and why authenticity becomes your greatest advantage. Alexis also shares how surviving a life-changing accident helped her discover purpose through her story. Get ready to own your story, set healthier boundaries, and create deeper connections.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
HIGHLIGHTS
00:00 Meet creative entrepreneur Alexis Andra and the story behind The Shift Creative.
06:00 What makes great creative branding stand out?
10:15 Why your brand should evolve as your business grows.
18:15 Learning to walk again after traumatic burn injuries.
24:30 What inspired Alexis to compete on stage after surviving severe burns?
33:45 How do you know when you're ready to share your story?
44:00 Why faith became the foundation of Alexis' healing journey.
45:30 How clear boundaries create healthier relationships.
50:30 The time I set a boundary of no strippers.
55:15 What's coming next for the podcast?
RESOURCES
Listen to Alexis' podcast, Shift Happens HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Alexis: @alexisnandra
Are you so focused on the big goal that you're missing the progress happening right in front of you? In this episode, Chris and I share why learning to celebrate micro-wins is one of the most powerful ways to stay motivated, build momentum, and reach the goals you're working toward. We talk about the small habits, mindset shifts, and daily practices that have helped us keep going even when the finish line felt far away. Tune in to learn why the little wins you celebrate today are the ones that create the biggest results tomorrow.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
HIGHLIGHTS
Why celebrating micro-wins keeps you motivated.
The reason so many people quit before seeing results.
How daily habits create long-term success.
The practice Chris and I use every night to recognize progress.
Why reframing “failures” as stepping stones creates unstoppable progress.
Strategies to stack small wins that lead to big results in your life and business.
RESOURCES
Join Isagenix through my link HERE
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow Chris: @chriswharder
Follow glōci: @getgloci
Have you ever wondered what it takes to build a business that people don’t just buy from, but genuinely want to be part of? In this episode, I sit down with Ashley Ansuini, founder of The Good Place Pilates, to talk about how to build a community-driven brand that feels welcoming, inclusive, and deeply connected to the people it serves. We talk about what it looks like to turn a passion into a multi-location wellness business, how to create an experience that keeps people coming back, and why community can become one of your biggest competitive advantages. Ashley also shares the realities of growing a business in the messy middle, making values-based decisions around accessibility and leadership, and building something with both structure and soul. Get ready to learn how to create a brand people feel safe in, supported by, and excited to belong to.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
HIGHLIGHTS
00:00 The first Pilates class that made Ashley realize she’d found her business.
08:15 How do you move through imposter syndrome when you’re building something new?
11:30 What to do when entrepreneurship makes you question yourself.
14:00 The gap Ashley saw in boutique fitness and how she filled it.
17:45 Why representation matters in building a community-driven brand.
21:30 The marketing strategies that helped fill Ashley’s first studio.
27:45 How do you handle the emotional weight of leading a team?
35:00 Ashley’s favorite way to reset when stress starts spiraling.
40:15 Why community events are a major focus for growth right now.
44:00 How to grow your business without losing your life in the process.
48:00 What’s next for The Good Place?
RESOURCES
Experience Ashley Ansuini’s The Good Place Pilates in Las Vegas HERE!
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Ashley: @_ashleysue_
Follow The Good Place: @thegoodplacelv
What if the life you want is waiting on the other side of caring less about what people think? I share why audacity isn’t arrogance, it’s freedom. I talk about the stories and limiting beliefs that keep you playing small, why fear of other people’s opinions can run your life, and how to start reframing bold action as the very thing that sets you free. Get ready to stop letting fear of judgment call the shots and start using audacity to break out of your comfort zone.
Check out our Sponsors:
Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy.
Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy.
Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy.
Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN.
Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH.
Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing.
Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn.
HIGHLIGHTS
Is fear keeping you playing small? I’m sharing the KEY to unlock your personal freedom!
The truth about the childhood conditioning and ancient primal programming keeping you stuck.
The shift that helps you stop making other people’s opinions mean so much.
Why audacious action is the fastest way to create freedom in your life.
Inside our FREE 4-Week Audacity Challenge (+ how you can join us!)
RESOURCES
Apply for the Elite Entrepreneur Mastermind HERE!
Get on the waitlist for Mentor Collective Mastermind HERE!
Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
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