Earn Your Happy

I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear Rosé Summer, I’m immediately transported back to when I was on a yacht on the Amalfi Coast, feeling the breeze in my hair, and smelling the salt in the air. 

Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out @caylagrayco and caylagray.com! 

IN THIS EPISODE, WE TALK ABOUT:

• The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams
• Kelly’s first step when it came to experimenting and testing fragrances 
• Creative ways to expand your network when you’re entering a new industry 
• Why Kelly decided to go the direct-to-consumer route 
• Trends in buyer habits and priorities 
• Kelly’s simple trick for learning how to speak industry jargon 
• The fragrance notes and inspiration behind Rosé Summer

RESOURCES

• Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. 
• Thanks to Gusto for sponsoring the show! To get 3 months free, go to gusto.com/lori.  

CONNECT WITH KELLY

Follow Kelly: @kelly_ward_kussman 

Follow Cayla Gray:@caylagrayco 

Shop Cayla Gray: caylagray.com 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

GUEST BIO

Kelly Kussman is the founder and CEO of Cayla Gray.  After 20 years building a career in corporate retail, she had a life altering incident that led her to change course and start her own dream business.  Cayla Gray was founded in 2020 and is a luxury line of clean fragrances, offering both core and seasonal scents.  Kelly wanted to create healthier fragrance options for women because we deserve better products.

Nothing matters until you make it matter, good or bad. It can be so easy to spiral and focus your energy on things that are frustrating, upsetting, or just generally keeping you down. On the flip side, if you want to prioritize something, you have to be super intentional about that and make sure that you’re giving it the attention that it deserves. I’m trying to become a master of focusing my time and energy where it serves me best, enjoying my downtime, and being present with the people that I love. I’ll always be a work in progress, but the more that I can let things go and hone in on what matters, the more I can live in alignment and reach my goals. 

IN THIS EPISODE, WE TALK ABOUT:

• Tips for staying present when it feels like there’s an endless to-do list 
• What Chris and I like to do when we’re feeling like our energy is being depleted 
• The importance of taking your attention away from things that drain you and moving it to something that fills you up 
• Examples of how to make your relationships matter and strengthen your connections 

RESOURCES

• Sign up for The Spritz newsletter at litepink.com!
• Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

There are so many people that hold themselves back from their big business idea, side hustle, or career change because they feel like you don't have the necessary business skills. Chris and I are here as living proof that you don’t need an MBA or tons of experience to live your dream. Honing in on your soft skills and emotional intelligence will get you to where you want to be, and we’re pinpointing some of our top underrated skills that have helped us succeed in business. 

IN THIS EPISODE, WE TALK ABOUT:

• How being a savvy consumer can be an advantage as an entrepreneur 
• Chris’s even-keeled responses to the highs and lows of business 
• My process for reeling in my immediate reactions in stressful situations 
• The most effective traits of successful founders and CEOs 

RESOURCES

• Sign up for The Spritz newsletter at litepink.com!
• Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show 

I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphasizes the importance of shifting the focus to who you really are, not just relying on your professional title to tell your whole story. She details some fascinating discoveries that her firm made through the first-ever US study on the state of personal branding, and shares the current trends she and her team are seeing in marketing. Plus, she breaks down the four most important questions that you need to get really clear on before launching your personal brand and gives her top tips about where to start that process. 

IN THIS EPISODE, WE TALK ABOUT:

• Creating a monetization plan for your reputation
• What motherhood has taught AJ about personal branding 
• Why your comfort will ultimately hold you back from your calling 
• AJ’s process for being present and consistent with follow-ups 
• The three questions that Brand Builders Group sought to answer in their national personal branding study 
• The best way to get started with your personal branding strategy 

RESOURCES

• Schedule your FREE personal brand strategy call with one of the Brand Builders Group experts at freebrandcall.com/loriharder! 
• Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. 
• Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori.
• Sign up for The Spritz newsletter at litepink.com!
• Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

CONNECT WITH AJ 

Follow AJ: @aj_vaden 

Learn more about Brand Builders Group: brandbuildersgroup.com 

Listen to The Influential Personal Brand Podcast 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

GUEST BIO

AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. 

She’s also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Along with her company she’s been featured in Inc, Success Magazine, Fast Company, Entrepreneur, and Good Morning America. 

With an entrepreneurial career that spans 15 years, AJ has been part of founding, building, and leading 4 different 7 and 8 figure companies all centered about personal and professional development practices. 

Her client roster includes senior executives from Fortune 100 Companies and 9 Figure Entrepreneurs to Hollywood Actors, Award Winning Musicians and Politicians to New York Times Bestselling Authors and world-renowned thought leaders. 

She has spoken to hundreds of thousands of people from across the world spanning globally recognized brands such as Bridgestone and DIRECTV to industry leaders including Budget Blinds, Verizon Cellular Sales, and American Pacific Mortgage to nationally recognized organizations like NAWBO and EO on how to become more well known in your space and leverage your reputation to be recognized as your industry’s “go-to” expert.

If you're procrastinating and putting off your big goal because you want it to be perfect, that's just another version of an excuse. That might sound harsh, but it’s something I wish I would’ve heard when I was sitting in a lot of resistance. I’ve realized that it’s better to do whatever it takes to get the job done, and then learn on the other side. If you have to do more research and drag out your launch, it means you probably shouldn't be teaching it because you haven’t lived it yet. I promise that it’s better to condense your timeline, make yourself do it, and get your idea out there ASAP. 

IN THIS EPISODE, WE TALK ABOUT:

• Reflecting on times when I was struggling with my inner perfectionist and hesitant to release my work 
• How to know when you’re releasing the right content 
• My challenge to everyone when it comes to getting projects done
• What you’ll learn in our new Be Online course 

RESOURCES

• Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori.
• Check out joinbeonline.com to learn everything you need to go online, grow your business, and scale!
• Sign up for The Spritz newsletter at litepink.com!
• Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

Lauren and I are celebrating a huge business milestone and reflecting on the crazy process of redesigning my personal website and the Lite Pink website. We discuss what we learned about ourselves when we were up against tight deadlines and share how we stayed focused when it felt like there were a million things going on at once. 

We also chat about a question that a listener sent in about how I phased out previous businesses before launching Lite Pink. After what Chris and I went through in the ‘08/’09 recession, I will always preach having multiple streams of income and getting your bank account to a place that feels good before going all-in on your big dream. I share some creative ways that I’ve been able to do that and also give advice about monetizing your online influence.

IN THIS EPISODE, WE TALK ABOUT:

• The best way to reset your workday and limit distractions 
• How I decided to let go of certain income streams
• My top recommendation to people who want to fully commit to their big idea 
• How to leverage your online presence to be an affiliate or do ads, specifically for digital products 

RESOURCES

• Sign up for The Spritz newsletter at litepink.com!
• Text LITE PINK to 310-496-8363 with your questions or topics that you want us to cover in future episodes!

CONNECT WITH LAUREN

Follow Lauren: @thelivelylo 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

Chris and I were coaching separate groups recently, and when we came together to talk about how the sessions went, we realized a lot of entrepreneurs are facing four similar challenges. We’ve noticed that many business owners are up against an audience problem, they’re not providing value to their audience, their content is stale, or they’re comparing their chapter one effort to someone else’s chapter nine results. It’s so powerful to hear the truth and bring some self awareness around what’s really holding you back, and we hope that this conversation can shine a light on how you can reach your true potential. 

IN THIS EPISODE, WE TALK ABOUT:

RESOURCES

CONNECT WITH LORI

Follow Lori: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

CONNECT WITH CHRIS

Follow Chris: @chriswharder

Visit Chris’ Website: https://chrisharder.me 

Listen to The Chris Harder Show 

I’m joined by Jenna Kutcher, author of the new book How Are You Really, and host of The Goal Digger Podcast. Jenna’s book is a guided journey through asking yourself how you really are, who you really are, and what kind of life you really want. Jenna and I discuss how to become more aligned with your true purpose, understand who you are as you’re developing, and show up as your whole self in everything that you do. 

I’ve always admired how fierce Jenna is with her boundaries and how she protects her peace in such a loving way. We dive into how she copes with people pushing back on her limits and she shares her incredible template that has allowed her to say ‘no’ in a kind, gracious way. We talk about the concept of having a ‘Year of Yes’ and Jenna offers up a unique and inspiring spin on the idea. Tune in to hear our conversation about celebrating your ambitions, enjoying the journey to success, and so much more. 

IN THIS EPISODE, WE TALK ABOUT:

RESOURCES

CONNECT WITH JENNA

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

One of the most common questions that I get from listeners who are trying to build their platform is how to become valuable enough so that people with more influence actually want to return the favor or collaborate. I’m not going to lie, it requires you going the extra mile and finding creative ways to stand out from the crowd, but I promise that the time and energy you put in will pay off. There are three main things that people want when they’re looking for an equal energy exchange, and in today’s episode, I break down what those are, plus a couple of bonus ones. I also share my top tips for how to approach communication with people you want to collab with and some of my personal experiences with getting on someone’s radar. 

IN THIS EPISODE, WE TALK ABOUT:

RESOURCES

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

What do you feel like is totally out of reach for you, and why? Maybe it’s hosting an event, launching a product, or adding on another service to your line up, but regardless of what arena you’re in, my number one piece of advice is to start small and scale from there. Lauren and I share examples of what it looks like to fine tune your idea and make it small enough so that you can get it off the ground. We discuss the importance of tapping into your message, audience, and marketing, and finding a through line that lets you show up as your authentic self in everything that you do. Plus, we recap what’s been going on with Lite Pink and our lives outside of work recently! 

IN THIS EPISODE, WE TALK ABOUT:

RESOURCES

CONNECT WITH LAUREN

Follow Lauren: @thelivelylo 

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business