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Episode 152 - "How Do I Become the Go-To In-Home Newborn Photographer?" Hot Seat with Katie Lamb
In this hot seat episode, Katie Lamb coaches photographer Pola Seely on becoming the go-to in-home newborn photographer in Columbia, South Carolina. They discuss strategic approaches to portfolio building, marketing messaging, and creating an exceptional client experience. Katie provides actionable advice on niching down, building authority, and leveraging word-of-mouth marketing.
Key Themes:
Portfolio Consistency & Positioning – Creating recognizable work and ensuring your online presence clearly showcases your in-home newborn specialty
Brand Messaging & Marketing Strategy – Developing authentic messaging that addresses client hesitations and articulates why in-home sessions are ideal
Building Local Authority – Establishing expertise through educational content, hyper-local partnerships, and SEO optimization
Exceptional Client Experience – Creating referral-worthy experiences by eliminating stress points and adding thoughtful touchpoints throughout the process
Connect with The Motherhood Anthology
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
View all episodes
By Kim Box from the Motherhood Anthology
4.8
5353 ratings
In this hot seat episode, Katie Lamb coaches photographer Pola Seely on becoming the go-to in-home newborn photographer in Columbia, South Carolina. They discuss strategic approaches to portfolio building, marketing messaging, and creating an exceptional client experience. Katie provides actionable advice on niching down, building authority, and leveraging word-of-mouth marketing.
Key Themes:
Portfolio Consistency & Positioning – Creating recognizable work and ensuring your online presence clearly showcases your in-home newborn specialty
Brand Messaging & Marketing Strategy – Developing authentic messaging that addresses client hesitations and articulates why in-home sessions are ideal
Building Local Authority – Establishing expertise through educational content, hyper-local partnerships, and SEO optimization
Exceptional Client Experience – Creating referral-worthy experiences by eliminating stress points and adding thoughtful touchpoints throughout the process
Connect with The Motherhood Anthology
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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