In this episode of the STR Data Lab, Jamie Lane is joined by John An, founder of TechTape. The two share insights into navigating today’s volatile travel market. Jamie highlighted that 2024 is shaping up to be a more challenging year, with signs of softening demand in several U.S. markets. He pointed to Washington, D.C. as a key example, where government-related travel is slowing due to federal budget tightening. John emphasized that revenue management today is more about feel and adaptability than relying solely on hard data. He compared it to driving—requiring constant micro-adjustments rather than abrupt turns.

Jamie supported this idea, adding that operators who watch their pacing, ADR, and occupancy weekly or even daily are the ones staying ahead. John mentioned that too many small operators still use a “set it and forget it” approach to pricing, which is risky in the current environment. He explained that intuition should be paired with data to make smart, timely decisions. Jamie echoed that sentiment, noting that even in tough markets, success is possible with active monitoring and responsiveness. John said the best operators act like football coaches—adjusting their strategy based on how the “game” (market) is playing out, not just on a pre-written playbook.

Both speakers agreed that frequent check-ins—weekly or bi-weekly—on business performance are critical. John stressed that there’s no one-size-fits-all model, and pricing strategies need to be fluid. Jamie added that being proactive instead of reactive is a key differentiator right now. They concluded that the combination of consistent data review and strategic intuition is what separates good operators from great ones. Ultimately, staying close to the numbers while understanding the story behind them is the best path forward.

You don’t want to miss this episode!

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Episode 129