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A beauty world veteran, Amy Liu worked at Smashbox, Kate Somerville, and Josie Maran Cosmetics before striking out on her own to start Tower28, an award-winning, cult-followed, and makeup artist-beloved brand.
Today, Amy joins us to share her fundraising story and the tactic that helped her raise $250K in 30 days. Plus, we get into the business details like her tech stack, scheduling strategies, and go-to personal development tools.
RESOURCES:
To connect with Amy Liu click here
To follow Tower 28 click here
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Visit gtmbawomen.com to learn more about Scheller's MBA programs.
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
By Jaclyn Johnson, Marina Middleton4.5
250250 ratings
A beauty world veteran, Amy Liu worked at Smashbox, Kate Somerville, and Josie Maran Cosmetics before striking out on her own to start Tower28, an award-winning, cult-followed, and makeup artist-beloved brand.
Today, Amy joins us to share her fundraising story and the tactic that helped her raise $250K in 30 days. Plus, we get into the business details like her tech stack, scheduling strategies, and go-to personal development tools.
RESOURCES:
To connect with Amy Liu click here
To follow Tower 28 click here
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Visit gtmbawomen.com to learn more about Scheller's MBA programs.
Produced by Dear Media
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

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