Tracy Matthews, the Founder of Flourish & Thrive Academy and author of “The Desired Brand Effect,” joins Jessica to share her powerful story on healing, evolving, and standing out. Tracy began as a jewelry designer, selling her collection in 350 stores around the world — you’ll hear how she faced extreme burnout and ultimately decided to close her business to heal, realign, and create a business more in service. She unpacks her framework for building a successful brand and standing out in a saturated market, along with how she’s scaled her current company, Flourish & Thrive Academy. Tracy’s story is so raw and relatable — you can’t help but love her!