I find people who are seeking to evolve personally, greatly desire to contribute to humanity. The people in need are endless and there are global plights that we feel impotent to address. What I’ve come to learn is how much good we can do with our simple grocery store purchases. This isn’t an ad, just my normal curiosity in evolving myself and maturing my impact in this world. Paul Rice founded Fair Trade and just came out with a book about it. I’ve known vaguely about Fair Trade but didn’t realize what it really meant. In this conversation you’ll hear Paul’s story about living in Nicaragua for a decade to help small coffee farmers. Then coming back to America to create Fair Trade and how it helps people and really doesn’t cost us any more. You can literally walk into your grocery store and look for a product like cherry tomatoes, and for no greater price, buy the ones with the Fair Trade stamp, and know you are helping a truckload of people live a sustainable life and treat the earth well. You’ll learn all you need about converting some of your purchases to Fair Trade, right in this episode. I also really enjoyed getting to know Paul. I may be joining him in Costa Rica later in the year to visit some coffee farmers and work to spread the message. His new book is, Every Purchase Matters: How Fair Trade Farmers, Companies, And Consumers Are Changing The World. I found the book intriguing, but you can engage right now by looking for Fair Trade products in your next grocery trip.

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