Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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22 min
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Marketing School - Digital Marketing and Online Marketing Tips episodes

April 18, 2023Short Vs Long-Form Podcast Episodes: Which Performs Better
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Apple: Measure podcast analytics & stats
Chartable
Megaphone
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
April 18, 2023 Short Vs Long-Form Podcast Episodes: Which Performs Better #2428
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future.
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple: Measure podcast analytics & stats
Chartable
Megaphone
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
April 17, 2023The Shady Hack People Are Using to Get Crazy LinkedIn Growth
In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth.
[00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth.
[02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run.
[03:02] What defines company pages on LinkedIn and why they aren’t being throttled?
[03:59] Legitimate ways to achieve the same growth in the long term.
[05:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
PlayerUp
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
April 17, 2023 The Shady Hack People Are Using to Get Crazy LinkedIn Growth #2427
In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth.
[00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth.
[02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run.
[03:02] What defines company pages on LinkedIn and why they aren’t being throttled?
[03:59] Legitimate ways to achieve the same growth in the long term.
[05:22] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
PlayerUp
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
April 16, 2023Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing
In this episode, Neil & Eric discuss this week's latest business & marketing news
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
31 min
April 15, 2023Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency
In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference.

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
21 min
April 14, 2023Marketing Trends, Growing The Podcast, Marketing Apps and Tips
In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips.
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
April 13, 20237 Unconventional Growth Hacks To 10x Your Growth
In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth.
[00:26] A breakdown of what growth hacks are.
[00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically.
[01:08] Why conferences are a great place to get business.
[02:00] Tools that will help you leverage AI for transcription and generating content.
[03:11] Getting great engagement on LinkedIn.
[04:06] Maximizing your audience growth with Retention.com.
[04:57] Our strategy for growing your reach by publishing a book and giving it away for free.
[05:36] Lesson on click funnels from Russell Brunson.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
HypeFury
Typefully
ChatGPT
Riverside.fm
Retention.com
ClickFunnels
Russell Brunson
The Lynchpin Model by Russell Brunson on YouTube
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
April 13, 2023 7 Unconventional Growth Hacks To 10x Your Growth #2426
In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth.
[00:26] A breakdown of what growth hacks are.
[00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically.
[01:08] Why conferences are a great place to get business.
[02:00] Tools that will help you leverage AI for transcription and generating content.
[03:11] Getting great engagement on LinkedIn.
[04:06] Maximizing your audience growth with Retention.com.
[04:57] Our strategy for growing your reach by publishing a book and giving it away for free.
[05:36] Lesson on click funnels from Russell Brunson.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
HypeFury
Typefully
ChatGPT
Riverside.fm
Retention.com
ClickFunnels
Russell Brunson
The Lynchpin Model by Russell Brunson on YouTube
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
April 12, 2023Biggest Issues With A.I.
In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.