Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

April 29, 2023 Project Magi: Google's Making Big Changes to Search #2439
In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implications of Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
April 28, 2023What You Can Learn From The Best Newsletter Businesses
In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: What you can learn from the best newsletter businesses.
[00:25] Examples of good newsletter businesses.
[00:50] Why we consider The Agora to be the best newsletter business out there.
[02:42] What lends to a successful newsletter business?
[04:21] The biggest marketing lessons we learned from the newsletter business.
[05:47] What a tripwire is and how it works.
[06:10] The Agora’s competitive greatness.
[07:38] A story demonstrating the benefit of owning your own monetization vehicles.
[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Morning Brew
Milk Road
Axios
eMarketer
The Agora
The Hustle
ClickFunnels
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
April 28, 2023 What You Can Learn From The Best Newsletter Businesses #2438
In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: What you can learn from the best newsletter businesses.
[00:25] Examples of good newsletter businesses.
[00:50] Why we consider The Agora to be the best newsletter business out there.
[02:42] What lends to a successful newsletter business?
[04:21] The biggest marketing lessons we learned from the newsletter business.
[05:47] What a tripwire is and how it works.
[06:10] The Agora’s competitive greatness.
[07:38] A story demonstrating the benefit of owning your own monetization vehicles.
[08:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Morning Brew
Milk Road
Axios
eMarketer
The Agora
The Hustle
ClickFunnels
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
April 27, 2023How to Build an Organization of Top-Performing Marketers
In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
April 27, 2023 How to Build an Organization of Top-Performing Marketers #2437
In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
April 26, 2023Jack in the Box & Mint Mobile Shake Things Up
In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
[00:27] Details of the unexpected collab.
[01:26] The scale of Jack in the Box in the US.
[02:55] Why the collab is a smart move for Mint Mobile.
[03:36] Marketing goals outside of revenue.
[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Jack in the Box
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
April 26, 2023 Jack in the Box & Mint Mobile Shake Things Up #2436
In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Mint Mobile and Jack in the Box collab.
[00:27] Details of the unexpected collab.
[01:26] The scale of Jack in the Box in the US.
[02:55] Why the collab is a smart move for Mint Mobile.
[03:36] Marketing goals outside of revenue.
[04:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Jack in the Box
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
April 25, 2023Does Ad Quality Score Still Matter in 2023?
In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
[00:25] A rundown of what your ad quality score is and the factors that contribute to it.
[00:51] The benefits of having a higher ad quality score.
[01:12] The biggest mistakes people make when it comes to improving their ad quality score.
[03:00] Advice on how to improve and optimize your ad quality score.
[05:25] Why marketing is about driving revenue and bringing people to the point of sale.
[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Google Analytics
Facebook Ads
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
April 25, 2023 Does Ad Quality Score Still Matter in 2023? #2435
In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023?
[00:25] A rundown of what your ad quality score is and the factors that contribute to it.
[00:51] The benefits of having a higher ad quality score.
[01:12] The biggest mistakes people make when it comes to improving their ad quality score.
[03:00] Advice on how to improve and optimize your ad quality score.
[05:25] Why marketing is about driving revenue and bringing people to the point of sale.
[05:57] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Analytics
Facebook Ads
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
April 24, 2023Biz Lessons Behind Instagram Making $660M on Blue Checkmarks
In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
[00:34] A rundown of the Instagram blue checkmark news story.
[01:14] The differences between Instagram and Twitter.
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
[04:07] The business lessons we can all learn from this development at Instagram.
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Instagram
Twitter
WhatsApp
Facebook
Meta
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.