Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 04, 2023 Insider Starts to Experiment with AI #2444
In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Insider Starts to Experiment with AI.
[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
[01:16] How utilizing AI can help you save on costs.
[03:15] Why Eric believes the way we do business is going to change fundamentally.
[04:59] The exciting potential around AI and data analytics.
[05:59] Using AI to get the best out of your content to grow your traffic.
[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Insider
Business Insider
Morning Brew
‘Insider's newsroom will start experimenting with AI’
Open AI
Mid Journey
Runway
Jason Calcanis on Twitter
Naval Ravikant
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 03, 2023The Pros and Cons of Polarizing Marketing
In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
May 03, 2023 The Pros and Cons of Polarizing Marketing #2443
In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.
[00:07] An overview of the concept of polarizing marketing.
[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.
[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?
[01:28] The spaces that benefit most from polarizing marketing.
[03:42] When to avoid polarizing content.
[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.
[05:11] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Budweiser
Dylan Mulvaney
Nike
Colin Kaepernick
Burger King
The Moldy Whopper Campaign
McDonald's
Pepsi
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 02, 2023Should You Take Every Press Appearance?
In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Whether or not you should take every single press appearance.
[00:05] Various forms of press appearances.
[00:14] Why we no longer take every press appearance we’re offered.
[00:54] Qualifying questions to ask prior to accepting a press appearance offers.
[02:36] Why it’s important to have criteria for selecting press appearances.
[03:20] Why it’s often better to say, “No”.
[03:53] Where to direct your focus, instead.
[04:32] A story from Amazon to demonstrate the fruits of focus.
[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 02, 2023 Should You Take Every Press Appearance? #2442
In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Whether or not you should take every single press appearance.
[00:05] Various forms of press appearances.
[00:14] Why we no longer take every press appearance we’re offered.
[00:54] Qualifying questions to ask prior to accepting a press appearance offers.
[02:36] Why it’s important to have criteria for selecting press appearances.
[03:20] Why it’s often better to say, “No”.
[03:53] Where to direct your focus, instead.
[04:32] A story from Amazon to demonstrate the fruits of focus.
[05:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 01, 2023Reaction to LinkedIn's Latest Features
In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Our thoughts on LinkedIn’s new features.
[00:11] LinkedIn’s latest feature explained; what this means for the recruitment process.
[01:12] How LinkedIn’s collaborative articles work.
[01:47] The benefit of Instagram’s reel collaboration feature.
[02:33] A list of LinkedIn’s new features.
[03:19] Why these new features are being introduced?
[03:30] How best to leverage LinkedIn’s new features.
[04:15] We challenge you to post to LinkedIn daily for 30 days.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
April 30, 2023How AutoGPTs Will Change Business & Marketing
In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
[00:05] A recap of the previous episode.
[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
[00:50] What AutoGPTs are; how they differ from ChatGPT.
[01:12] How AutoGPTs increase efficiency.
[01:53] Examples of AutoGPTs and their capabilities.
[03:27] The risk of bad actors in the AI space.
[03:33] How business and marketing are going to change.
[04:37] How AutoGPTs can aid marketing professionals.
[04:51] The potential regulation of AI and AutoGPTs.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
ChaosGPT
Sam Altman’s blog
Sam Altman on Twitter
Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
April 30, 2023 How AutoGPTs Will Change Business & Marketing #2440
In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever.
[00:05] A recap of the previous episode.
[00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally.
[00:50] What AutoGPTs are; how they differ from ChatGPT.
[01:12] How AutoGPTs increase efficiency.
[01:53] Examples of AutoGPTs and their capabilities.
[03:27] The risk of bad actors in the AI space.
[03:33] How business and marketing are going to change.
[04:37] How AutoGPTs can aid marketing professionals.
[04:51] The potential regulation of AI and AutoGPTs.
[06:26] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
ChaosGPT
Sam Altman’s blog
Sam Altman on Twitter
Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
April 29, 2023Project Magi: Google's Making Big Changes to Search
In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implications of Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
April 29, 2023 Project Magi: Google's Making Big Changes to Search #2439
In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
[00:14] Why Google is making changes to its search engine.
[00:56] What Google’s short-term solution, Project Magi, is all about.
[01:54] The implications of Project Magi for paid ads and SEO.
[02:00] How it’s going to impact jobs across the board.
[03:17] The increasing rate of innovation in the AI world.
[04:05] The pros and cons of Project Magi, from a marketing perspective.
[05:30] Key takeaways regarding the new search paradigm.
[06:16] Who will have the advantage, going forward?
[06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
[08:01] The ‘adapt or die’ reality we’re living in.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
All-In Podcast
Midjourney
Stable Diffusion
Runway
Read Jason Calacanis’ tweet about the impact of AI.
Jason Calacanis on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.