Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 09, 2023The Great Reset
In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
[01:40] How companies are now adjusting their sizes to fit the market.
[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
[03:45] Reseting discipline instead of catering to the masses.
[04:56] Why do we all have to be more scrappy and smart with our money?
[06:07] The need to adopt an immigrant mentality.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 09, 2023 The Great Reset #2449
In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What the Great Reset is and how you can apply this to your business.
[00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring.
[00:50] What expanding companies didn’t foresee and the impact of rising interest rates.
[01:40] How companies are now adjusting their sizes to fit the market.
[02:45] Why we’re all resetting regardless of whether we’re doing well or poorly?
[03:45] Reseting discipline instead of catering to the masses.
[04:56] Why do we all have to be more scrappy and smart with our money?
[06:07] The need to adopt an immigrant mentality.
[06:45] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 08, 2023Is Education A Good Revenue Stream?
In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Is Education A Good Revenue Stream?
[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
[00:41] Neil’s thoughts on educational revenue streams.
[01:02] What has recently happened to the stocks of educational companies (and why).
[01:35] The value in giving away educational material for free.
[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
[05:19] Eric’s approach to monetizing his business.
[05:59] The scalability of service-based businesses.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Logan Paul
MrBeast
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 08, 2023 Is Education A Good Revenue Stream? #2448
In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Is Education A Good Revenue Stream?
[00:07] Examples of the educational streams through which some marketers and entrepreneurs make money.
[00:41] Neil’s thoughts on educational revenue streams.
[01:02] What has recently happened to the stocks of educational companies (and why).
[01:35] The value in giving away educational material for free.
[02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result.
[05:01] Lessons that can be learned from people like MrBeast and Logan Paul.
[05:19] Eric’s approach to monetizing his business.
[05:59] The scalability of service-based businesses.
[03:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Logan Paul
MrBeast
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 07, 2023Private Mastermind Lessons Eric Picked Up in Turkey
In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Lessons Eric Picked Up In Turkey
[00:30] The different masterminds that Eric runs and the value in attending them.
[01:39] An overview of the mastermind that Eric recently held in Turkey.
[02:27] Some of the people who attended Eric’s mastermind.
[03:01] The big rest that the world is currently going through.
[03:54] AI-related topics that arose during the mastermind.
[04:41] Why all marketing nerds should look at TotalAV’s funnel.
[05:52] Lifelong friends that you can make through masterminds.
[05:56] The importance of thinking about your business in the (very) long term.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Leveling Up
Profitwell
Wordpress
TotalAV
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 06, 2023What Eric Learned From His Failed Airbnb Interview
In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
[00:20] How Eric ended up interviewing with Airbnb.
[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.
[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.
[02:37] How Eric feels about not getting the job at Airbnb.
[02:55] Why Eric still feels good about the answer that he gave?
[03:07] What it takes to do SEO successfully.
[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
[04:45] Neil’s thoughts on the importance of standing your ground.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Airbnb
Alex Shultz
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 06, 2023 What Eric Learned From His Failed Airbnb Interview #2446
In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview
[00:20] How Eric ended up interviewing with Airbnb.
[01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.
[01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.
[02:37] How Eric feels about not getting the job at Airbnb.
[02:55] Why Eric still feels good about the answer that he gave?
[03:07] What it takes to do SEO successfully.
[03:52] How Eric would have conducted the interview differently from the way Alex Shultz did.
[04:45] Neil’s thoughts on the importance of standing your ground.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Airbnb
Alex Shultz
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 05, 2023The Older Your Company The Better Your Marketing
In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Older Your Company The Better Your Marketing.
[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
[00:52] Why your brand is such an important part of your marketing.
[01:24] The other elements of marketing that support your brand.
[02:03] Examples of how businesses build value over time.
[03:08] Why having a good product or service is essential.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Fortune 1000
Kissmetrics
Airbnb
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 05, 2023 The Older Your Company The Better Your Marketing #2445
In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Older Your Company The Better Your Marketing.
[00:23] Where the majority of enterprise and Fortune 1000 companies get their business from.
[00:52] Why your brand is such an important part of your marketing.
[01:24] The other elements of marketing that support your brand.
[02:03] Examples of how businesses build value over time.
[03:08] Why having a good product or service is essential.
[06:18] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Fortune 1000
Kissmetrics
Airbnb
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 04, 2023Insider Starts to Experiment with AI
In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Insider Starts to Experiment with AI.
[00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow.
[01:16] How utilizing AI can help you save on costs.
[03:15] Why Eric believes the way we do business is going to change fundamentally.
[04:59] The exciting potential around AI and data analytics.
[05:59] Using AI to get the best out of your content to grow your traffic.
[06:53] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Insider
Business Insider
Morning Brew
‘Insider's newsroom will start experimenting with AI’
Open AI
Mid Journey
Runway
Jason Calcanis on Twitter
Naval Ravikant
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.