Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 20, 2023 The Cookieless Future Is Here: Here's What to Do About It #2459
In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
[00:06] Why we think small businesses should do nothing.
[00:30] What large corporations should do; starting with working on their data analytics.
[00:56] First-party versus third-party data and how to have more control of your funnel.
[02:03] How a cookieless future can actually be an asset.
[02:17] Tips for making better-informed decisions using the data at your disposal.
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
[03:52] Advice for reaching your customers in a cookieless future.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
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Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 19, 2023Where Twitter Is Going And Why You Should Care
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.
[00:05] Updates regarding Twitter’s new CEO, if it will become X and more.
[01:04] Why we don’t believe that Twitter will become an “everything app.”
[01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.
[02:55] Some of the experimental changes that Elon Musk plans to make.
[03:32] The need for constant iteration when building a product or service.
[03:59] Whether Twitter has gotten better or worse since Musk took over.
[04:37] How to build your audience independently and more using Twitter.
[05:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 19, 2023 Where Twitter Is Going And Why You Should Care #2458
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Where Twitter Is Going and Why You Should Care.
[00:05] Updates regarding Twitter’s new CEO, if it will become X and more.
[01:04] Why we don’t believe that Twitter will become an “everything app.”
[01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.
[02:55] Some of the experimental changes that Elon Musk plans to make.
[03:32] The need for constant iteration when building a product or service.
[03:59] Whether Twitter has gotten better or worse since Musk took over.
[04:37] How to build your audience independently and more using Twitter.
[05:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 18, 2023Microsoft Advertising Is Rolling Out Ads for Chat API
In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.
[00:18] Examples of monetization models within chatbots.
[01:00] How you can view this new development as “AdSense for a chat."
[01:33] Why we don’t recommend monetizing through ads as a products-and-services business.
[01:45] Things to keep in mind when it comes to AI, search, and ads.
[02:30] The importance of learning how to adapt quickly.
[02:55] Why many people are using AI and chat tools in the wrong way?
[03:55] How to create a better user experience on your site.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Microsoft Advertising
Intercom
Drift
Google AdSense
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 18, 2023 Microsoft Advertising Is Rolling Out Ads for Chat API #2457
In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API.
[00:18] Examples of monetization models within chatbots.
[01:00] How you can view this new development as “AdSense for a chat."
[01:33] Why we don’t recommend monetizing through ads as a products-and-services business.
[01:45] Things to keep in mind when it comes to AI, search, and ads.
[02:30] The importance of learning how to adapt quickly.
[02:55] Why many people are using AI and chat tools in the wrong way?
[03:55] How to create a better user experience on your site.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Microsoft Advertising
Intercom
Drift
Google AdSense
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 17, 2023Google Bard release, AI SEO, Tucker Carlson, Shelon Musk
In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
34 min
May 16, 2023How Google Bard Can Actually Do Marketing For You
In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
[01:15] How Bard gives more than just generic advice.
[02:01] Benefits of using Google Bard versus ChatGPT.
[02:53] What you can use Bard for in your business.
[03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
[04:23] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Bard
ChatGPT
Ubersuggest
AnswerThePublic
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 16, 2023 How Google Bard Can Actually Do Marketing For You #2456
In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You.
[01:15] How Bard gives more than just generic advice.
[02:01] Benefits of using Google Bard versus ChatGPT.
[02:53] What you can use Bard for in your business.
[03:28] Tips for using Bard in conjunction with other marketing tools to get better insights.
[04:23] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Bard
ChatGPT
Ubersuggest
AnswerThePublic
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 15, 2023How Khan Academy's AI Shows How Businesses Will Level Up
In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
[00:07] A high-level overview of Khan Academy and how it uses AI for education.
[01:31] How AI coaching can solve one of the biggest problems business owners face.
[02:32] Whether or not AI coaching will increase productivity.
[04:15] Why you need to take the initiative to learn new skills and stay up to date.
[05:29] How Khan Academy will introduce new ways of teaching and learning.
[06:19] Ways that AI coaching models will make marketing more effective.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Khan Academy
Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’
ChatGPT
GPT-4
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 15, 2023 How Khan Academy's AI Shows How Businesses Will Level Up #2455
In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up.
[00:07] A high-level overview of Khan Academy and how it uses AI for education.
[01:31] How AI coaching can solve one of the biggest problems business owners face.
[02:32] Whether or not AI coaching will increase productivity.
[04:15] Why you need to take the initiative to learn new skills and stay up to date.
[05:29] How Khan Academy will introduce new ways of teaching and learning.
[06:19] Ways that AI coaching models will make marketing more effective.
[07:07] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Khan Academy
Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’
ChatGPT
GPT-4
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.