Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

June 01, 2023 You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture #2470
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How you should be thinking about AI.
[00:10] Why content creation isn’t the most efficient use of AI.
[01:46] Why human modification is essential for AI-generated content.
[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
[04:51] Why you should use AI to analyze data rather than create content.
[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 31, 2023How We Optimize Our Travel For Maximum Output
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Slip sleep mask
Timeshifter - The Jet Lag App
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 31, 2023 How We Optimize Our Travel For Maximum Output #2469
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Slip sleep mask
Timeshifter - The Jet Lag App
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 30, 2023My Favorite Marketing Hack When Speaking at Conferences
In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences.
[00:12] Why speaking and in-person meetings are the most effective strategies.
[01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach.
[03:23] The lesson gleaned from the above approach: experiment!
[04:31] How and why Neil arranges for conference organizers to help him book meetings.
[06:26] The effectiveness of attending industry events.
[07:00] An example of what’s discussed in the in-person meetings and how they go down.
[08:48] Why we aim to be as helpful as possible, no matter the size of the business.
[09:23] The long-term approach of these in-person meetings at conferences.
[09:54] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
12 min
May 29, 2023How to Make Your Content Stand Out When Everyone is Using AI
In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to make your content stand out when everyone is using AI.
[00:05] The increasing mass of content creation and the inundation of AI.
[00:56] What typically stands out on various platforms: data and stories.
[02:00] The efficacy of sharing personal experiences over data.
[04:25] How to stay relevant: refrain from regurgitating content.
[05:33] Creative ways to integrate influencers.
[06:34] Tucker Carlson’s success with his independent show on Twitter.
[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Midjourney
ChatGPT
Tucker Carlson on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 29, 2023 How to Make Your Content Stand Out When Everyone is Using AI #2467
In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to make your content stand out when everyone is using AI.
[00:05] The increasing mass of content creation and the inundation of AI.
[00:56] What typically stands out on various platforms: data and stories.
[02:00] The efficacy of sharing personal experiences over data.
[04:25] How to stay relevant: refrain from regurgitating content.
[05:33] Creative ways to integrate influencers.
[06:34] Tucker Carlson’s success with his independent show on Twitter.
[07:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Midjourney
ChatGPT
Tucker Carlson on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 28, 2023Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%
In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
49 min
May 27, 2023How To Do Outbound at Scale Using AI
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to do outbound at scale using AI.
[00:07] What “outbound” means in a marketing context.
[00:21] The markets NP Digital targets using outbound.
[01:14] How AI can be used to customize insights for outbound.
[02:32] Why you should use AI to help you stand out now.
[02:52] An example of how AI can customize insights at scale.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Clay
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
May 27, 2023 How To Do Outbound at Scale Using AI #2466
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to do outbound at scale using AI.
[00:07] What “outbound” means in a marketing context.
[00:21] The markets NP Digital targets using outbound.
[01:14] How AI can be used to customize insights for outbound.
[02:32] Why you should use AI to help you stand out now.
[02:52] An example of how AI can customize insights at scale.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Clay
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
May 26, 2023This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic
In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.
[00:43] Why human modification of AI-generated content is essential for driving good traffic.
[02:00] The details of @jakezward's AI SEO case study.
[03:24] Our opinion on the efficacy of this strategy in the long term.
[04:48] Will AI replace content writers?
[06:03] The use cases for byword.ai.
[07:06] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jake Ward on Twitter
See Jake’s tweet about his AI SEO case study
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.