Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 26, 2023 This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic #2465
In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic.
[00:43] Why human modification of AI-generated content is essential for driving good traffic.
[02:00] The details of @jakezward's AI SEO case study.
[03:24] Our opinion on the efficacy of this strategy in the long term.
[04:48] Will AI replace content writers?
[06:03] The use cases for byword.ai.
[07:06] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jake Ward on Twitter
See Jake’s tweet about his AI SEO case study
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 25, 2023100m Views and $900 Return
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The measly return for YouTube views.
[00:43] The content of the YouTube channel in question.
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
[01:56] How best to generate revenue from your content.
[03:45] @theisaacmed's marketing goal and “reasonable budget”.
[04:00] The monetization opportunity for niche content.
[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
[05:13] Why long-form content is preferable for building long-term relationships.
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
See Isaac’s tweet
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 25, 2023 100m Views and $900 Return #2464
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The measly return for YouTube views.
[00:43] The content of the YouTube channel in question.
[01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions.
[01:56] How best to generate revenue from your content.
[03:45] @theisaacmed's marketing goal and “reasonable budget”.
[04:00] The monetization opportunity for niche content.
[04:54] Our takeaways from @theisaacmed 100m views to $900 conversion.
[05:13] Why long-form content is preferable for building long-term relationships.
[06:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
See Isaac’s tweet
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 24, 20237 Marketing Tools for Q2 2023
In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 7 Marketing Tools for Q2 2023.
[00:09] How you can use Character.ai to create an AI assistant.
[01:06] Ways that Scalenut can help you generate a content marketing strategy.
[01:52] Google Bard features that can make a difference to your business.
[02:28] How Seventh Sense can help you maximize your email marketing revenue.
[02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI.
[03:22] Using Midjourney or ImageBind to create beautiful, unique artwork.
[05:46] Tools that beehiiv offers that can help you grow your email list.
[06:29] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Character.ai
Scalenut
Google Bard
Seventh Sense
StabilityAI
Midjourney
ImageBind
OpenAI
beehiiv
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 23, 2023Why Newsletters Are Making a Comeback (and Why You Should Care)
In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
[00:10] Ways that email marketing has changed and evolved in recent years.
[00:50] How personalization can boost your open rates and click rates.
[01:46] Why newsletters are a great tool to help you take control of your marketing.
[03:14] How to find out where subscribers are coming from and segment lists automatically.
[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
[05:12] Recommended tools to power your newsletter.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
Accelerate 23
ConvertKit
beehiiv
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 23, 2023 Why Newsletters Are Making a Comeback (and Why You Should Care) #2462
In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
[00:10] Ways that email marketing has changed and evolved in recent years.
[00:50] How personalization can boost your open rates and click rates.
[01:46] Why newsletters are a great tool to help you take control of your marketing.
[03:14] How to find out where subscribers are coming from and segment lists automatically.
[04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
[05:12] Recommended tools to power your newsletter.
[05:38] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
Accelerate 23
ConvertKit
beehiiv
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 22, 2023The Differences Between Mediocre and Standout Marketers
In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers.
[00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence.
[01:12] What mediocre marketers look like in the context of AI.
[01:59] Defining what it means to be an “ABC marketer.”
[02:19] The reactive nature of mediocre marketers.
[02:36] Why it’s important to read, study your competition, and analyze your data.
[03:25] Focusing on the short-term versus focusing on the long-term.
[04:57] The cons of relying on platforms rather than building your own audience.
[05:17] How you can benefit from embracing failure.
[05:49] Why standout marketers don’t believe that they know everything?
[06:35] The value of being proactive and iterating constantly.
[07:05] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
All I Want To Know Is Where I'm Going To Die So I'll Never Go There
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
May 21, 2023The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
[00:55] How Neil has had to change his strategy when it comes to email segmentation.
[01:47] The different areas of marketing that Neil’s subscribers might be interested in.
[02:05] Advice for creating smaller, more targeted groups.
[02:15] Ways that AI can help you craft customized emails.
[02:27] Differences in revenue that result from segmenting versus not segmenting.
[03:04] An example of a clever customized email solution that Neil learned about recently.
[03:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Bard
ChatGPT
Accelerate 23
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
May 21, 2023 The Biggest Lesson Neil Learned From Sending Out 255 Million Emails #2460
In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails.
[00:55] How Neil has had to change his strategy when it comes to email segmentation.
[01:47] The different areas of marketing that Neil’s subscribers might be interested in.
[02:05] Advice for creating smaller, more targeted groups.
[02:15] Ways that AI can help you craft customized emails.
[02:27] Differences in revenue that result from segmenting versus not segmenting.
[03:04] An example of a clever customized email solution that Neil learned about recently.
[03:43] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Google Bard
ChatGPT
Accelerate 23
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
May 20, 2023The Cookieless Future Is Here: Here's What to Do About It
In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.
[00:06] Why we think small businesses should do nothing.
[00:30] What large corporations should do; starting with working on their data analytics.
[00:56] First-party versus third-party data and how to have more control of your funnel.
[02:03] How a cookieless future can actually be an asset.
[02:17] Tips for making better-informed decisions using the data at your disposal.
[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
[03:52] Advice for reaching your customers in a cookieless future.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Fingerprint Pro
Google Analytics
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.