Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

June 06, 2023 What Eric Learned At An Investor's Conference #2475
Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended.
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min
June 05, 2023What Eric Learned From Meeting A Marketing School Fan Live
In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
[00:07] The story of the chance meeting between Eric and a Marketing School fan.
[00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
[01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
[03:33] Our hopes for how people will engage with, and utilize, this podcast.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
June 05, 2023 What Eric Learned From Meeting A Marketing School Fan Live #2474
In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live.
[00:07] The story of the chance meeting between Eric and a Marketing School fan.
[00:52] Why engaging with Marketing School is all about implementing the lessons you learn.
[01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI.
[03:33] Our hopes for how people will engage with, and utilize, this podcast.
[04:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
June 04, 2023Where Consumer Confidence Sits Right Now
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Dentsu
Rail Traffic Data - Association of American Railroads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
June 04, 2023 Where Consumer Confidence Sits Right Now #2473
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Dentsu
Rail Traffic Data - Association of American Railroads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
June 03, 2023How To Truly Scale AI In Your Organization
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How To Truly Scale AI In Your Organization.
[00:20] Unpacking the role of an AI operator.
[01:08] How Eric’s company has implemented an AI working group.
[02:11] Neil’s company and how he partners people up based on their capabilities.
[03:24] Why leadership needs to push these initiatives.
[04:07] Neil’s advice on when to implement AI.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
June 03, 2023 How To Truly Scale AI In Your Organization #2472
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How To Truly Scale AI In Your Organization.
[00:20] Unpacking the role of an AI operator.
[01:08] How Eric’s company has implemented an AI working group.
[02:11] Neil’s company and how he partners people up based on their capabilities.
[03:24] Why leadership needs to push these initiatives.
[04:07] Neil’s advice on when to implement AI.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
June 02, 202392.7% of Facebook Posts Are Now Dominated By This Format
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
June 02, 2023 92.7% of Facebook Posts Are Now Dominated By This Format #2471
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
June 01, 2023You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How you should be thinking about AI.
[00:10] Why content creation isn’t the most efficient use of AI.
[01:46] Why human modification is essential for AI-generated content.
[02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly.
[04:51] Why you should use AI to analyze data rather than create content.
[06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence.
[06:52] Look outside of the box! How can AI help you with business efficiency and process automation?
[07:12] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.