Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

June 16, 2023The GaryVee Method For Hiring Content Creators
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Gary Vaynerchuk
‘Team GaryVee: Now Hiring Freelancer Globally’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
June 16, 2023 The GaryVee Method For Hiring Content Creators #2484
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Gary Vaynerchuk
‘Team GaryVee: Now Hiring Freelancer Globally’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
June 15, 2023How We're Using AI at Our Companies
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How We're Using AI at Our Companies.
[00:41] Ways that we use AI for analytics.
[02:30] Useful revenue intelligence and note-taking tools.
[03:47] How AI can save you time and production costs on creative campaigns.
[05:01] Leveraging Microsoft Clarity for user behavior insights.
[06:12] The benefits of receiving “data dumps” from Google Search Console.
[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:
https://youtu.be/iPPun0KEKAs

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Fireflies.ai
Gong.io
Bacon & Eggs Media
Microsoft Clarity
Google Search Console
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
June 15, 2023 How We're Using AI at Our Companies #2483
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How We're Using AI at Our Companies.
[00:41] Ways that we use AI for analytics.
[02:30] Useful revenue intelligence and note-taking tools.
[03:47] How AI can save you time and production costs on creative campaigns.
[05:01] Leveraging Microsoft Clarity for user behavior insights.
[06:12] The benefits of receiving “data dumps” from Google Search Console.
[07:57] Learn more about a tool that identifies decaying content and one-click upgrades it.
[08:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/iPPun0KEKAs
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Fireflies.ai
Gong.io
Bacon & Eggs Media
Microsoft Clarity
Google Search Console
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
June 14, 2023Why the Gold is in the Reviews
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why the Gold is in the Reviews.
[00:14] Why one and two-star reviews are essential for growth.
[01:30] Qualitative versus quantitative feedback.
[02:40] How to use five-star reviews to inform your marketing copy.
[04:34] Helpful tools you can use to test your messaging.
[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:
https://youtu.be/dMDzkeH6S6E

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
SurveyMonkey
Wynter
ChatGPT
Bard
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
June 14, 2023 Why the Gold is in the Reviews #2482
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why the Gold is in the Reviews.
[00:14] Why one and two-star reviews are essential for growth.
[01:30] Qualitative versus quantitative feedback.
[02:40] How to use five-star reviews to inform your marketing copy.
[04:34] Helpful tools you can use to test your messaging.
[05:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/dMDzkeH6S6E
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
SurveyMonkey
Wynter
ChatGPT
Bard
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
June 13, 2023Eric and Neil's Favorite Way to Learn New Marketing Tactics
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
[00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
[01:12] How Neil learns new tactics and strategies from international conferences.
[02:12] The benefits of following someone up-and-coming in the marketing space.
[03:22] Why you should ask for stats and data when you learn a new tactic from someone.
[04:09] How to avoid fly-by-night marketing tactics by thinking long term.
[05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
[07:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Watch this episode’s video recording here:
https://youtu.be/Bj8_7UnJm5s

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Matt McGarry
Newsletter Operator
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
June 13, 2023 Eric and Neil's Favorite Way to Learn New Marketing Tactics #2481
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics.
[00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing.
[01:12] How Neil learns new tactics and strategies from international conferences.
[02:12] The benefits of following someone up-and-coming in the marketing space.
[03:22] Why you should ask for stats and data when you learn a new tactic from someone.
[04:09] How to avoid fly-by-night marketing tactics by thinking long term.
[05:35] The intimacy and flexibility that comes with micro and virtual masterminds.
[07:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Watch this episode’s video recording here:
https://youtu.be/Bj8_7UnJm5s
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Matt McGarry
Newsletter Operator
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
June 12, 2023How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in the long run.
[01:36] Prioritizing attention and distribution and using your unique data.
[02:41] Connecting with other entrepreneurs at events and sharing useful info.
[03:23] Employing a dedicated AI operator for your business.
[04:21] The old-school marketing tactics that still work!
[05:31] Understanding internal efficiency gains and finding novel marketing methods.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
ClickFlow
The Global 1000
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
June 12, 2023 How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI #2480
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI.
[00:08] Leveraging SEO in today's climate and building and releasing free software.
[01:02] Building a brand to succeed in the long run.
[01:36] Prioritizing attention and distribution and using your unique data.
[02:41] Connecting with other entrepreneurs at events and sharing useful info.
[03:23] Employing a dedicated AI operator for your business.
[04:21] The old-school marketing tactics that still work!
[05:31] Understanding internal efficiency gains and finding novel marketing methods.
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
ClickFlow
The Global 1000
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.