Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

June 27, 2023 How to Find the Best Podcast to Advertise On #2495
In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
[00:08] Magellan AI and how it helps with podcast advertising and analytics.
[01:34] Our favorite feature of Magellan AI.
[03:44] The cost of Magellan AI.
[04:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Magellan AI
Dreamhost
Microsoft
Shopify
HelloFresh
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
June 26, 2023Business Trends We Are Seeing For 2023
In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Business Trends We Are Seeing For 2023.
[00:24] Why businesses are cutting back on everything and rates are hiking.
[01:11] The hiring trends and the defensive stance businesses are taking.
[02:07] Why advertising isn’t growing like it was before.
[02:35] How people are preparing for these issues: AI and why it’s more efficient.
[04:20] Why podcasts are useful tools and why businesses are using them for marketing.
[06:03] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us!
Magellan AI
Dreamhost
Microsoft
Shopify
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
June 26, 2023 Business Trends We Are Seeing For 2023 #2494
In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Business Trends We Are Seeing For 2023.
[00:24] Why businesses are cutting back on everything and rates are hiking.
[01:11] The hiring trends and the defensive stance businesses are taking.
[02:07] Why advertising isn’t growing like it was before.
[02:35] How people are preparing for these issues: AI and why it’s more efficient.
[04:20] Why podcasts are useful tools and why businesses are using them for marketing.
[06:03] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBE
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us!
Magellan AI
Dreamhost
Microsoft
Shopify
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
June 25, 2023How To Unsuck At Social Media
In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How To Unsuck At Social Media.
[00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
[00:51] Why Neil isn’t willing to open up his private life for more online engagement.
[01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
[02:55] Why experimentation is key to unsucking at social media.
[03:36] What works for your competition won’t necessarily work for you.
[05:24] How enjoying the process and having fun improves your content.
[05:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
June 25, 2023 How To Unsuck At Social Media #2493
In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How To Unsuck At Social Media.
[00:18] AB testing on YouTube, responding to DMs, and other areas for improvement.
[00:51] Why Neil isn’t willing to open up his private life for more online engagement.
[01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using.
[02:55] Why experimentation is key to unsucking at social media.
[03:36] What works for your competition won’t necessarily work for you.
[05:24] How enjoying the process and having fun improves your content.
[05:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOY
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
June 24, 2023The Optimal Way To Post To Social Daily
In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Optimal Way To Post To Social Daily.
[00:06] How social media is changing and advice on how to adapt.
[02:41] Posting natively and recommended tools to make posting easier.
[02:51] How algorithms differ on various social platforms.
[03:42] Advice on repurposing pillar content.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sprout Social
AdSense
Acquisition.com
Alex Hormozi
Gary Vaynerchuk
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
June 24, 2023 The Optimal Way To Post To Social Daily #2492
In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Optimal Way To Post To Social Daily.
[00:06] How social media is changing and advice on how to adapt.
[02:41] Posting natively and recommended tools to make posting easier.
[02:51] How algorithms differ on various social platforms.
[03:42] Advice on repurposing pillar content.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Sprout Social
AdSense
Acquisition.com
Alex Hormozi
Gary Vaynerchuk
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
June 23, 2023What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)
In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
[00:31] An overview of the XPRIZE Foundation and its mission.
[02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
[03:00] How these prizes generate activity and development in beneficial sectors.
[03:34] What marketing can learn from this type of positive attention?
[03:42] The benefits of investing in XPRIZE.
[05:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOg

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
XPRIZE Foundation
Elon Musk
Chip Wilson
James Cameron
Larry Page
Ariana Huffington
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
June 23, 2023 What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org) #2491
In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org).
[00:31] An overview of the XPRIZE Foundation and its mission.
[02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity.
[03:00] How these prizes generate activity and development in beneficial sectors.
[03:34] What marketing can learn from this type of positive attention?
[03:42] The benefits of investing in XPRIZE.
[05:00] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOg
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
XPRIZE Foundation
Elon Musk
Chip Wilson
James Cameron
Larry Page
Ariana Huffington
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
June 22, 2023What Eric Learned About YouTube By Paying MrBeast $8
In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8.
[00:14] MrBeast’s paid Twitter feed subscription and what it has to offer.
[00:57] An overview of the phenomenal stats behind MrBeast’s videos.
[02:26] The difference between having mass appeal and catering to a limited audience.
[03:22] How MrBeast produces his video content.
[04:22] The takeaways that MrBeast shares on his paid Twitter feed.
[05:24] A breakdown of MrBeast’s views for shorts and longer videos.
[05:51] What MrBeast’s numbers teach us about YouTube monetization.
[07:25] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okM

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on Twitter
MrBeast on YouTube
Gary Vaynerchuk
Vayner Media
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.