Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

July 02, 2023 What Matters More Than Competency #2500
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What matters more than competency?
[00:26] Why cultural fit is more important than competence.
[01:35] A recruitment story illustrating the significance of cultural fit.
[02:24] Core values at Eric’s company.
[04:02] Neil’s personal and professional core values.
[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 01, 2023How MrBeast Smashed A New Video Record
In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How MrBeast smashed a new video record!
[00:21] The premise of the video that outperformed his Squid Games video.
[00:44] MrBeast’s use of cameos and quick pacing.
[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
[02:53] The metrics of MrBeast’s top-performing videos.
[03:34] His ability to keep viewers hooked.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on YouTube
Feastables
Apply for the Beverly Hills event, August 7-9
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
July 01, 2023 How MrBeast Smashed A New Video Record #2499
In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How MrBeast smashed a new video record!
[00:21] The premise of the video that outperformed his Squid Games video.
[00:44] MrBeast’s use of cameos and quick pacing.
[01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers.
[01:28] Why this video is outperforming previous ones while indicating higher revenue potential?
[02:53] The metrics of MrBeast’s top-performing videos.
[03:34] His ability to keep viewers hooked.
[03:41] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
MrBeast on YouTube
Feastables
Apply for the Beverly Hills event, August 7-9
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
June 30, 2023Why We’re Doing In-Person Podcast Again
In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
[02:40] How in-person podcasting builds relationships.
[03:55] The way recording live podcasts helps you repurpose your content.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
The Joe Rogan Experience
Gary Vaynerchuk
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
June 30, 2023 Why We’re Doing In-Person Podcast Again #2498
In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why We’re Doing In-Person Podcast Again.
[00:44] Why do we think doing in-person podcasting again is helpful and frankly, better.
[02:40] How in-person podcasting builds relationships.
[03:55] The way recording live podcasts helps you repurpose your content.
[04:27] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjA
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
The Joe Rogan Experience
Gary Vaynerchuk
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
June 29, 2023The Rise of De-Influencers
In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Rise of De-Influencers.
[00:28] What a de-influencer is.
[01:16] Why you don’t want de-influencers anywhere near your business.
[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
5 min
June 29, 2023 The Rise of De-Influencers #2497
In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Rise of De-Influencers.
[00:28] What a de-influencer is.
[01:16] Why you don’t want de-influencers anywhere near your business.
[02:06] Exploring why there isn’t a way to defend yourself against de-influencers.
[02:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
4 min
June 28, 2023The Right Way to Market an Event
In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Right Way to Market an Event.
[00:27] How we’re marketing our next event in August.
[01:20] Advertising events and what platforms they do well on.
[02:57] The two ways to move ticket sales for your events.
[04:32] Why the most common event marketing techniques are not effective strategies?
[04:54] Reasons why the 30 days leading to an event are the most critical.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Evolve Events
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
June 28, 2023 The Right Way to Market an Event #2496
In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Right Way to Market an Event.
[00:27] How we’re marketing our next event in August.
[01:20] Advertising events and what platforms they do well on.
[02:57] The two ways to move ticket sales for your events.
[04:32] Why the most common event marketing techniques are not effective strategies?
[04:54] Reasons why the 30 days leading to an event are the most critical.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Evolve Events
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
June 27, 2023How to Find the Best Podcast to Advertise On
In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to Find the Best Podcast to Advertise On.
[00:08] Magellan AI and how it helps with podcast advertising and analytics.
[01:34] Our favorite feature of Magellan AI.
[03:44] The cost of Magellan AI.
[04:09] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Magellan AI
Dreamhost
Microsoft
Shopify
HelloFresh
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.