Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
14th
on Marketing
Favorites
1,719
Followers
Typical duration
21 min
per episode
If it hooks
25%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

July 12, 2023The Anatomy of a 1M View TikTok Video
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
[00:55] A brief overview of what the post was about.
[01:14] Reasons why the post went viral.
[01:37] Why Neil chose not to collaborate on the video.
[02:05] Advice for creating viral marketing content.
[02:38] Eric shares his perspective on the post.
[03:40] Learn why storytelling is essential for a viral video.
[04:06] Focusing on the ideal customer.
[04:20] The role of timing in driving trends.
[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
TikTok
‘MrBeast is REINVENTING business with this’ | TikTok
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
July 12, 2023 The Anatomy of a 1M View TikTok Video #2507
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The Anatomy of a 1M View TikTok Video.
[00:55] A brief overview of what the post was about.
[01:14] Reasons why the post went viral.
[01:37] Why Neil chose not to collaborate on the video.
[02:05] Advice for creating viral marketing content.
[02:38] Eric shares his perspective on the post.
[03:40] Learn why storytelling is essential for a viral video.
[04:06] Focusing on the ideal customer.
[04:20] The role of timing in driving trends.
[05:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
TikTok
‘MrBeast is REINVENTING business with this’ | TikTok
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 11, 2023Why The Threads Launch Was A Masterclass In Product Marketing
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.
TIME-STAMPED SHOW NOTES:
[00:00] - Why launching Threads is a genius move and the future
[01:30] - The conditions that made Threads a record-breaking social media platform
[03:36] - Key lessons we should learn from Threads
[05:07] - What will happen if Threads go global?
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
July 11, 2023 Why The Threads Launch Was A Masterclass In Product Marketing #2523
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.
TIME-STAMPED SHOW NOTES:
[00:00] - Why launching Threads is a genius move and the future
[01:30] - The conditions that made Threads a record-breaking social media platform
[03:36] - Key lessons we should learn from Threads
[05:07] - What will happen if Threads go global?
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
July 10, 2023Threads Is Generating 8.3X More Engagement Than Twitter
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.
TIME-STAMPED SHOW NOTES:
[00:00] - Is Threads better than Twitter?
[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
[02:20] - What is the reason behind the current surge in attention towards Threads?
[04:10] - How can you maximize Threads’ organic reach as a brand-new platform
[05:30] - You’re missing a lot of things if you’re not using Threads
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
July 10, 2023 Threads Is Generating 8.3X More Engagement Than Twitter #2518
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.
TIME-STAMPED SHOW NOTES:
[00:00] - Is Threads better than Twitter?
[01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter.
[02:20] - What is the reason behind the current surge in attention towards Threads?
[04:10] - How can you maximize Threads’ organic reach as a brand-new platform
[05:30] - You’re missing a lot of things if you’re not using Threads
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
July 09, 2023Why The Creator Economy Ended Up Being A Dumpster Fire
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
[00:20] An interesting market projection regarding creative startups.
[00:55] We define the creator economy and provide examples.
[02:06] Reasons why the creator economy is struggling.
[02:37] Examples of successful businesses within the creator economy.
[03:03] We unpack reported returns for content creation.
[03:25] Important aspects that content creators should consider.
[04:10] How to be successful at monetizing content.
[04:42] Common misconceptions about content creation.
[04:55] An example of a ‘lucrative niche’ in the market.
[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
July 09, 2023 Why The Creator Economy Ended Up Being A Dumpster Fire #2506
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire.
[00:20] An interesting market projection regarding creative startups.
[00:55] We define the creator economy and provide examples.
[02:06] Reasons why the creator economy is struggling.
[02:37] Examples of successful businesses within the creator economy.
[03:03] We unpack reported returns for content creation.
[03:25] Important aspects that content creators should consider.
[04:10] How to be successful at monetizing content.
[04:42] Common misconceptions about content creation.
[04:55] An example of a ‘lucrative niche’ in the market.
[05:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 08, 2023Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!
TIME-STAMPED SHOW NOTES:
[00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms
[02:15] - How your brand can maximize this new platform for organic reach
[05:00] - Scale your content creation with Programmatic SEO
[11:41] - Canadian Government to stop buying Meta platform ads
[19:11] - How Connected TV (CTV) Advertising Works
[25:54] - Duolingo Ditches Tv Ads For Memes
[28:10] - Tom Brady Loses $30M
www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain (Eric's ad agency)
NP Digital (Neil's ad agency)
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
40 min
July 07, 2023Are Rebrands A Good Idea?
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Are Rebrands A Good Idea?
[00:22] Why we are not fans of rebranding.
[01:36] Rebranding when reviews are bad: Spectrum.
[02:33] Remembering a viral post about Comcast.
[02:59] Hear examples of bad rebrands and missed opportunities.
[04:29] How rebrands can complicate marketing strategies.
[05:10] Good examples of successful rebrands.
[05:51] Important lessons from successful rebrands.
[06:05] We unpack Neil’s recent rebranding experience.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Spectrum
Comcast
ChatGPT

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.