Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

July 18, 2023Crazy Marketing Lesson We Learned From Expedia
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.
TIME-STAMPED SHOW NOTES:
[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
July 18, 2023 Crazy Marketing Lesson We Learned From Expedia # 2512
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.
TIME-STAMPED SHOW NOTES:
[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
July 17, 2023How to use Bard to Come Up with Popular Marketing + Business Questions
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.
TIME-STAMPED SHOW NOTES:
[00:00] Introduction to using Bard for marketing and business questions.
[00:53] Using Bard to generate specific marketing questions for the current quarter.
[01:40] Refining questions for specificity and actionability.
[02:41] Exploring popular search marketing questions with Bard.
[03:17] The relevance of Bard's data and its age.
[03:40] Importance of focusing on high search volume questions for content creation.
[04:01] Using Bard to find popular search engine marketing questions.
[04:47] Considering indexed results to determine question relevance.
[05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
July 17, 2023 How to use Bard to Come Up with Popular Marketing + Business Questions #2511
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.
TIME-STAMPED SHOW NOTES:
[00:00] Introduction to using Bard for marketing and business questions.
[00:53] Using Bard to generate specific marketing questions for the current quarter.
[01:40] Refining questions for specificity and actionability.
[02:41] Exploring popular search marketing questions with Bard.
[03:17] The relevance of Bard's data and its age.
[03:40] Importance of focusing on high search volume questions for content creation.
[04:01] Using Bard to find popular search engine marketing questions.
[04:47] Considering indexed results to determine question relevance.
[05:13] Wrapping up and encouraging listeners to follow their YouTube channel.
[05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 16, 2023Why In Person Podcasts Crush Online Podcasts
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.
TIME-STAMPED SHOW NOTES
[00:00] Introduction to the topic: Why in-person podcasts crush online podcasts.
[00:18] Recording together after three years apart.
[00:26] Difference between online and in-person recordings.
[01:05] Impact of being physically present on storytelling and energy.
[01:45] Unique vibe of doing something live or in person.
[02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions.
[02:24] Stronger relationships were built with guests during in-person recordings.
[03:13] Value of building deep relationships and lifelong friendships through in-person podcasting.
[04:06] Difficulty in remembering online podcast recordings compared to in-person ones.
[04:19] Importance of genuine connections and helping each other out during in-person interactions.
[04:39] Eric's preference for watching full interviews in person over Zoom recordings.
[05:03] Encouragement to consider in-person recordings without disregarding online options.
[05:11] Outro and call to action: Rate, review, and subscribe!
[05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
July 15, 2023Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!
TIME-STAMPED SHOW NOTES:
[00:00] - Disney TV assets are now for sale, says Bob Iger
[05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages
[07:38] - Threads engagement is decreasing
[11:34] - Amazon’s Prime Day falls short
[14:30] - Twitter introduces revenue sharing system
[20:48] - What you should learn from Sam Ovens
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
28 min
July 14, 2023Do Offline Ads Work?
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Do offline ads work?
[00:13] The effectiveness of offline ads, including billboards and airport ads.
[01:48] How offline ads are evolving to merge with digital platforms.
[02:20] Factors affecting the success of offline ads.
[04:38] Why IT marketers should focus on creativity rather than technical details.
[05:12] The importance of evoking emotion to drive customer interest.
[05:36] Why unique campaigns make effective campaigns.
[06:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Microsoft Clarity
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
July 14, 2023 Do Offline Ads Work? #2509
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Do offline ads work?
[00:13] The effectiveness of offline ads, including billboards and airport ads.
[01:48] How offline ads are evolving to merge with digital platforms.
[02:20] Factors affecting the success of offline ads.
[04:38] Why IT marketers should focus on creativity rather than technical details.
[05:12] The importance of evoking emotion to drive customer interest.
[05:36] Why unique campaigns make effective campaigns.
[06:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Microsoft Clarity
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
July 13, 2023The LinkedIn Algorithm Changed — Here's How To Win
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
[00:06] Why LinkedIn constantly changes its algorithm.
[00:36] LinkedIn’s aim is to focus on B2B social networking.
[02:14] Why building your own audience outside of LinkedIn is important for long-term success.
[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
[03:16] What can be attributed to LinkedIn’s success?
[03:33] A recap of the types of content and comments valued by LinkedIn.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
lynda.com
LinkedIn
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
July 13, 2023 The LinkedIn Algorithm Changed — Here's How To Win #2508
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to make the new LinkedIn algorithm work for you.
[00:06] Why LinkedIn constantly changes its algorithm.
[00:36] LinkedIn’s aim is to focus on B2B social networking.
[02:14] Why building your own audience outside of LinkedIn is important for long-term success.
[02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you.
[03:16] What can be attributed to LinkedIn’s success?
[03:33] A recap of the types of content and comments valued by LinkedIn.
[05:34] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
lynda.com
LinkedIn
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.