Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

July 07, 2023 Are Rebrands A Good Idea? #2505
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Are Rebrands A Good Idea?
[00:22] Why we are not fans of rebranding.
[01:36] Rebranding when reviews are bad: Spectrum.
[02:33] Remembering a viral post about Comcast.
[02:59] Hear examples of bad rebrands and missed opportunities.
[04:29] How rebrands can complicate marketing strategies.
[05:10] Good examples of successful rebrands.
[05:51] Important lessons from successful rebrands.
[06:05] We unpack Neil’s recent rebranding experience.
[06:52] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Spectrum
Comcast
ChatGPT
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
July 06, 2023Now You Can View Your Competitors' Google Ads For Free
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
July 06, 2023 Now You Can View Your Competitors' Google Ads For Free #2504
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
July 05, 2023Where We Would Start From Scratch
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.
TIME-STAMPED SHOW NOTES:
[00:16] Introduction to the topic and a lighthearted discussion about a special pillow
[01:24] Neil and Eric share their preferred content formats for starting from scratch
[02:46] Neil explains why he favors videos and how they help build audience connections
[03:49] The prominence of short-form videos and the benefits of creating long-form content
[04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
[05:32] Wrapping up the episode and encouragement to rate, review, and subscribe
That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
July 05, 2023 Where We Would Start From Scratch #2503
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.
TIME-STAMPED SHOW NOTES:
[00:16] Introduction to the topic and a lighthearted discussion about a special pillow
[01:24] Neil and Eric share their preferred content formats for starting from scratch
[02:46] Neil explains why he favors videos and how they help build audience connections
[03:49] The prominence of short-form videos and the benefits of creating long-form content
[04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience
[05:32] Wrapping up the episode and encouragement to rate, review, and subscribe
That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 04, 2023How Much We Each Spend on Content Marketing
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Much We Each Spend on Content Marketing.
[00:33] The quantity and type of content we create each month.
[00:54] Our ideal daily output.
[01:28] What we use for email marketing management.
[01:45] The size of our video editing team.
[01:58] Our shared costs for the Marketing School podcast.
[02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
[03:27] How we use webinars to attract targeted leads and generate revenue.
[05:34] Why we’re running Twitter and Meta ads to drive more email signups.
[06:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
Beehiiv
Riverside
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
July 04, 2023 How Much We Each Spend on Content Marketing #2502
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Much We Each Spend on Content Marketing.
[00:33] The quantity and type of content we create each month.
[00:54] Our ideal daily output.
[01:28] What we use for email marketing management.
[01:45] The size of our video editing team.
[01:58] Our shared costs for the Marketing School podcast.
[02:09] How we use AI to enhance our content, reduce costs, and improve efficiency.
[03:27] How we use webinars to attract targeted leads and generate revenue.
[05:34] Why we’re running Twitter and Meta ads to drive more email signups.
[06:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
ChatGPT
Beehiiv
Riverside
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
July 03, 2023The AI Video Editor That Will 10x Your Content Creation
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
[00:15] What Opus Clip is and what it’s used for?
[00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
[01:00] The features that enable it to save users time in editing short-form videos.
[01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
[01:31] The time and money-saving benefits of Opus Clip.
[01:41] Our plan is to use it for reaction and longer-form videos.
[02:35] Why emphasis should be placed on content quality rather than production quality.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Clip
Thomas Ma on LinkedIn
Thomas Ma on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
5 min
July 03, 2023 The AI Video Editor That Will 10x Your Content Creation #2501
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation
[00:15] What Opus Clip is and what it’s used for?
[00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential.
[01:00] The features that enable it to save users time in editing short-form videos.
[01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube.
[01:31] The time and money-saving benefits of Opus Clip.
[01:41] Our plan is to use it for reaction and longer-form videos.
[02:35] Why emphasis should be placed on content quality rather than production quality.
[03:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Opus Clip
Thomas Ma on LinkedIn
Thomas Ma on Twitter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
July 02, 2023What Matters More Than Competency
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What matters more than competency?
[00:26] Why cultural fit is more important than competence.
[01:35] A recruitment story illustrating the significance of cultural fit.
[02:24] Core values at Eric’s company.
[04:02] Neil’s personal and professional core values.
[05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
[05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.