Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

May 14, 2023What BuzzFeed and Vice's Declines Tells You About Media Businesses
In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Vice
BuzzFeed News
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 14, 2023 What BuzzFeed and Vice's Declines Tells You About Media Businesses #2454
In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses.
[00:55] Reasons that digital media companies are declining.
[01:53] Why do we recommend monetizing a product or service, not media?
[03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution.
[04:29] Ways to increase profit margins using equity.
[04:57] Why it’s the size of your market, not your audience, that matters.
[06:15] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Vice
BuzzFeed News
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
May 13, 2023How Inbound Marketing Is Rapidly Changing
In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
[00:05] Some perspective on the ways that inbound marketing is changing.
[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
[03:02] The benefits of leveraging an omnichannel approach.
[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
[04:25] Channels you can use to boost your organic reach.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘Inbound marketing just isn't working as well as it used to’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
May 13, 2023 How Inbound Marketing Is Rapidly Changing #2453
In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing.
[00:05] Some perspective on the ways that inbound marketing is changing.
[01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive.
[02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar.
[03:02] The benefits of leveraging an omnichannel approach.
[03:27] Ways to get creative with your marketing strategy and use AI to increase ROI.
[04:25] Channels you can use to boost your organic reach.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
‘Inbound marketing just isn't working as well as it used to’
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 12, 2023How Podcasting Can Unlock Lucrative Monetization Models
In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free.
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
DreamHost
Shopify
Athletic Grade
Tegus
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
May 12, 2023 How Podcasting Can Unlock Lucrative Monetization Models #2452
In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models.
[00:36] Ads as the most common podcast monetization model.
[00:56] Promoting your own products and services as another typical monetization model.
[01:32] Selling podcast subscriptions for premium content.
[01:42] Why most of your content should be given away for free.
[02:10] Monetizing through conferences.
[02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media.
[03:30] The types of Total Addressable Markets (TAMs) you want to aim for.
[06:01] Short-term money versus long-term money.
[06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue.
[07:55] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
DreamHost
Shopify
Athletic Grade
Tegus
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 11, 2023Twitter Doubles Down on Creators
In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Elon Musk's BBC Interview
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
May 11, 2023 Twitter Doubles Down on Creators #2451
In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Twitter Doubles Down on Creators.
[00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.
[01:10] The experiments that they are conducting will determine the direction of Twitter.
[02:12] Elon’s attempts to make Twitter more of a community.
[03:12] How Twitter is becoming more like WeChat.
[03:57] Why Eric believes the discourse on Twitter is better than other platforms.
[05:03] The BBC interview with Elon Musk and why you should watch it.
[05:46] How Elon is taking criticism to try to improve the platform.
[07:32] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Elon Musk's BBC Interview
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 10, 2023How Grimes Is Shaping The Future of AI Generated Content
In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
[00:06] Background about the AI-generated track that went viral on social media.
[00:47] The AI-generated track uses music from the artist Grimes.
[01:09] Pros and cons of doing this and thoughts on the quality.
[02:08] An example from Hollywood about how poor quality can affect your career.
[02:56] Winnie the Pooh as creative commons.
[03:33] Finding a meeting point in the middle.
[03:55] Speculation about what is likely to happen in this area going forward.
[04:16] How we’re likely to see the content game shift in the future as a result of this technology.
[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
"In Another Life (feat GrimesAI)"
Winnie the Pooh: Blood and Honey
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
May 10, 2023 How Grimes Is Shaping The Future of AI Generated Content #2450
In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content
[00:06] Background about the AI-generated track that went viral on social media.
[00:47] The AI-generated track uses music from the artist Grimes.
[01:09] Pros and cons of doing this and thoughts on the quality.
[02:08] An example from Hollywood about how poor quality can affect your career.
[02:56] Winnie the Pooh as creative commons.
[03:33] Finding a meeting point in the middle.
[03:55] Speculation about what is likely to happen in this area going forward.
[04:16] How we’re likely to see the content game shift in the future as a result of this technology.
[04:39] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
"In Another Life (feat GrimesAI)"
Winnie the Pooh: Blood and Honey
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.