Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

March 26, 2023How YouTube And Spotify Are Changing The Podcast Game
In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.
[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.
[00:53] How YouTube is taking advantage of the podcast space.
[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.
[02:01] The importance of having a video version of your podcast.
[03:00] The number of podcasts that exist.
[03:12] Figures that show how to podcast growth has been decreasing over the years.
[03:42] Why Spotify is putting so much money into podcasting.
[04:31] Go out there and create a podcast!
[04:48] Tools that you can use to repurpose your podcast content.
[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Spotify
YouTube Music
Exploding Topics
Joe Rogan
ChatGPT
Craftly.AI
Jasper
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
March 26, 2023 How YouTube And Spotify Are Changing The Podcast Game #2409
In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.
[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.
[00:53] How YouTube is taking advantage of the podcast space.
[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.
[02:01] The importance of having a video version of your podcast.
[03:00] The number of podcasts that exist.
[03:12] Figures that show how to podcast growth has been decreasing over the years.
[03:42] Why Spotify is putting so much money into podcasting.
[04:31] Go out there and create a podcast!
[04:48] Tools that you can use to repurpose your podcast content.
[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Spotify
YouTube Music
Exploding Topics
Joe Rogan
ChatGPT
Craftly.AI
Jasper
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
March 25, 2023GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)
Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
36 min
March 24, 2023The Recipe For Success With Any Content
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: The Recipe For Success With Any Content.
[00:36] Variation between social media channels.
[01:01] The benefits of repurposing content (and an example of how to do this).
[02:10] Tools that will allow you to see how your Tweets are performing.
[02:25] The importance of developing a hook for your content.
[03:44] Why you don’t need to try and track every single piece of content you post.
[04:16] Why we love Riverside.
[05:01] Tools that will help you create content that resonates with your audience.
[06:40] Frameworks to use to repurpose content in an efficient, effective way.
[07:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Tribescaler
Hypefury
Riverside
Google Trends
AnswerThePublic
Ahrefs
Ubersuggest
Semrush
Quora
ChatGPT
Silicon Valley Bank
How to Create 64 Pieces of Content In A Day
Content Sprout Method
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
March 24, 2023 The Recipe For Success With Any Content #2408
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: The Recipe For Success With Any Content.
[00:36] Variation between social media channels.
[01:01] The benefits of repurposing content (and an example of how to do this).
[02:10] Tools that will allow you to see how your Tweets are performing.
[02:25] The importance of developing a hook for your content.
[03:44] Why you don’t need to try and track every single piece of content you post.
[04:16] Why we love Riverside.
[05:01] Tools that will help you create content that resonates with your audience.
[06:40] Frameworks to use to repurpose content in an efficient, effective way.
[07:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Tribescaler
Hypefury
Riverside
Google Trends
AnswerThePublic
Ahrefs
Ubersuggest
Semrush
Quora
ChatGPT
Silicon Valley Bank
How to Create 64 Pieces of Content In A Day
Content Sprout Method
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
March 23, 2023How to Nail Your Public Speaking Performance
In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to nail your public speaking performance.
[00:51] One of the biggest mistakes people make when speaking at a conference.
[01:04] What you should try to learn about your audience prior to your talk.
[01:46] How and why Neil’s approach to creating presentations has changed over time?
[02:40] The question that Eric always asks the organizers of the events he is speaking at.
[03:55] Advice for choosing the topic of your talk.
[04:31] The importance of practicing your talk at least once.
[04:56] What to include in your presentation.
[06:11] Neil’s approach to creating slide decks.
[06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations.
[07:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Guy Kawasaki
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
March 23, 2023 How to Nail Your Public Speaking Performance #2407
In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to nail your public speaking performance.
[00:51] One of the biggest mistakes people make when speaking at a conference.
[01:04] What you should try to learn about your audience prior to your talk.
[01:46] How and why Neil’s approach to creating presentations has changed over time?
[02:40] The question that Eric always asks the organizers of the events he is speaking at.
[03:55] Advice for choosing the topic of your talk.
[04:31] The importance of practicing your talk at least once.
[04:56] What to include in your presentation.
[06:11] Neil’s approach to creating slide decks.
[06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations.
[07:46] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Guy Kawasaki
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
March 22, 2023When Should You Hire Offshore Marketing Talent?
In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: When should you hire offshore marketing talent?
[00:52] How offshoring can help you save money.
[01:11] The benefits of offshoring or ‘global expansion’ for growing your company.
[01:45] The time difference that you should aim for when you are undergoing a global expansion.
[02:13] Examples of fields that have great offshore talent.
[02:43] A great offshoring hack!
[03:37] Factors to be aware of when hiring offshore talent.
[04:15] Why you need to create more than a job description when hiring offshore talent.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
March 22, 2023 When Should You Hire Offshore Marketing Talent? #2406
In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: When should you hire offshore marketing talent?
[00:52] How offshoring can help you save money.
[01:11] The benefits of offshoring or ‘global expansion’ for growing your company.
[01:45] The time difference that you should aim for when you are undergoing a global expansion.
[02:13] Examples of fields that have great offshore talent.
[02:43] A great offshoring hack!
[03:37] Factors to be aware of when hiring offshore talent.
[04:15] Why you need to create more than a job description when hiring offshore talent.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
March 21, 2023How to Get Maximum ROI From Conferences
In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: how to get maximum ROI from conferences.
[00:27] An overview of our recent experience at Affiliate World Dubai.
[00:55] Why do we always connect with people we know when we travel to different countries?
[01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
[02:08] What we have found ROI from conference booths to be like.
[02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
[03:07] Benefits of in-person meet-ups with regard to ROI.
[03:45] The upcoming conference that Neil and Eric are speaking at.
[04:11] The app that helped Eric and Neil manage their schedules in Dubai.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Affiliate World Dubai
Timeshifter
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.