Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

March 15, 2023 Are Uber & Lyft Ads Actually Viable? #2399
In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?
[00:37] The high rates of growth Uber is seeing with its new advertising model.
[01:24] Learn which businesses are getting the best results from Uber advertising.
[03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.
[04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.
[04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Uber Ads
Lyft Media
Walmart Ad Center
Target Weekly Ad
CVS Advertising
Kroger Advertising
DoorDash Advertising
Marketing School Weekly
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
March 14, 2023Why AI Is Overhyped For Marketers Right Now
In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.
[00:50] How businesses are prioritizing their AI investments.
[01:53] Why current AI tools are overhyped for marketing?
[02:15] How AI chat tools are limited by their input.
[02:58] The long-term impacts of AI chat tools versus the short-term impacts.
[04:23] Some of the ethical and legal issues that will arise from AI chat tools.
[05:13] Why it’s still worth using these new tools and how to manage your expectations.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
OpenAI
Chat GPT
The New Bing
Stable Diffusion Online
DALL·E 2
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
March 14, 2023 Why AI Is Overhyped For Marketers Right Now #2398
In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.
[00:50] How businesses are prioritizing their AI investments.
[01:53] Why current AI tools are overhyped for marketing?
[02:15] How AI chat tools are limited by their input.
[02:58] The long-term impacts of AI chat tools versus the short-term impacts.
[04:23] Some of the ethical and legal issues that will arise from AI chat tools.
[05:13] Why it’s still worth using these new tools and how to manage your expectations.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
OpenAI
Chat GPT
The New Bing
Stable Diffusion Online
DALL·E 2
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
March 13, 2023How SVB's Downfall Was Caused By Marketing
This is a quick reaction video.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
March 13, 2023 How SVB's Downfall Was Caused By Marketing #2397
This is a quick reaction video.
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
March 12, 2023How to Create a Marketing Moat Around Your Business
In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
[00:30] What it means to have a marketing moat around your business.
[01:02] The role of marketing and media in establishing trust with your customers.
[01:37] How to create excitement around your brand beyond producing a quality product or service.
[02:39] Examples of how brands differentiate themselves in novel and interesting ways.
[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
March 12, 2023 How to Create a Marketing Moat Around Your Business #2396
In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
[00:30] What it means to have a marketing moat around your business.
[01:02] The role of marketing and media in establishing trust with your customers.
[01:37] How to create excitement around your brand beyond producing a quality product or service.
[02:39] Examples of how brands differentiate themselves in novel and interesting ways.
[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
March 11, 2023 Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen
Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen.

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
March 11, 2023 Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen #2395
Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen.
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
March 11, 2023How Viable Are Partnerships as a Growth Channel?
In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel?
[00:37] The considerable amount of time and energy it takes to build a partnerships team.
[01:16] Examples of how partnerships can work effectively.
[02:51] How to approach partnerships, especially if you’re just starting out.
[03:42] Creative ways for you to leverage your partnerships.
[04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Marketing School on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.