Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

March 21, 2023 How to Get Maximum ROI From Conferences #2405
In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: how to get maximum ROI from conferences.
[00:27] An overview of our recent experience at Affiliate World Dubai.
[00:55] Why do we always connect with people we know when we travel to different countries?
[01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
[02:08] What we have found ROI from conference booths to be like.
[02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
[03:07] Benefits of in-person meet-ups with regard to ROI.
[03:45] The upcoming conference that Neil and Eric are speaking at.
[04:11] The app that helped Eric and Neil manage their schedules in Dubai.
[04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Affiliate World Dubai
Timeshifter
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
March 20, 2023What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers.
[01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there.
[02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets.
[02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy.
[02:51] The opportunities for you as a marketer and business owner in the coming months.
[03:48] How tougher economic times can affect marketing costs.
[04:08] Why this could be a great time to further invest in your business.
[07:41] How you can be both aggressive and conservative in your growth strategies.
[08:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Berkshire Hathaway Inc.
Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
March 20, 2023 What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers.
[01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there.
[02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets.
[02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy.
[02:51] The opportunities for you as a marketer and business owner in the coming months.
[03:48] How tougher economic times can affect marketing costs.
[04:08] Why this could be a great time to further invest in your business.
[07:41] How you can be both aggressive and conservative in your growth strategies.
[08:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Berkshire Hathaway Inc.
Marketing School Episode 2401: How Digital Advertising Will Change in 2023 & Beyond
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
March 19, 2023How Digital Advertising Will Change in 2023 & Beyond
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.
[02:41] How companies are increasingly trying to establish and leverage their own channels.
[05:03] Why do we expect to see a proliferation of content?
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable?
Marketing School Episode 2399: The App Tracking Transparency Recession
Entrepreneurs on Fire Podcast
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
March 19, 2023 How Digital Advertising Will Change in 2023 & Beyond #2403
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.
[02:41] How companies are increasingly trying to establish and leverage their own channels.
[05:03] Why do we expect to see a proliferation of content?
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable?
Marketing School Episode 2399: The App Tracking Transparency Recession
Entrepreneurs on Fire Podcast
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
March 18, 2023How The Best Marketers Manage Their Most Important Resource, Time
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time.
[00:35] An overview of the timesheets that Eric creates for every quarter.
[02:06] How Neil uses his iPad to streamline his time.
[03:23] Why the iPad is the ultimate business tool.
[04:47] The benefits of time blocking and not overfilling your schedule.
[05:45] Why Neil and Eric are big proponents of 15-minute calls.
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Nextiva
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
March 17, 2023The App Tracking Transparency Recession
In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The App Tracking Transparency Recession.
[00:30] An overview of what the app tracking transparency recession is.
[00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
[01:05] Apple’s iOS changes and how it has affected select tech companies.
[03:11] How to adapt during this turbulent time.
[04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
[05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
[06:27] Why marketers should be asking clients about what will help them most.
[07:40] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Stratechery by Ben Thompson
Meta
Snap Inc.
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
March 17, 2023 The App Tracking Transparency Recession #2401
In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The App Tracking Transparency Recession.
[00:30] An overview of what the app tracking transparency recession is.
[00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
[01:05] Apple’s iOS changes and how it has affected select tech companies.
[03:11] How to adapt during this turbulent time.
[04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
[05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
[06:27] Why marketers should be asking clients about what will help them most.
[07:40] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Stratechery by Ben Thompson
Meta
Snap Inc.
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
March 16, 2023What We Learned From A Miami Founder's Mastermind
In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind.
[00:40] Learn about Eric’s recent Leveling Up Founders event in Miami.
[01:13] How Eric changed up the format for his latest event.
[01:51] Neil’s experience as an attendee of Eric’s latest Mastermind.
[02:31] How the diversity and knowledge of the attendees elevated the overall experience.
[04:28] Why Eric’s Mastermind events are all about the people.
[05:45] Find out how you can join Eric’s next Leveling Up Founders Mastermind in LA.
[05:54] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Leveling Up Founders
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
March 15, 2023Are Uber & Lyft Ads Actually Viable?
In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?
[00:37] The high rates of growth Uber is seeing with its new advertising model.
[01:24] Learn which businesses are getting the best results from Uber advertising.
[03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.
[04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.
[04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Uber Ads
Lyft Media
Walmart Ad Center
Target Weekly Ad
CVS Advertising
Kroger Advertising
DoorDash Advertising
Marketing School Weekly
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.