Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

February 24, 20237 Habits Of Highly Effective SEOs
In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Habits Of Highly Effective SEOs.
[00:26] Upgrading your content versus creating new content.
[01:09] The importance of prioritizing data and analytics.
[02:42] Why SEO also means collaboration.
[03:30] The critical role of creativity: if you can’t say something new, don’t waste your time!
[05:13] Examples that illustrate how to adhere to Google's EEAT guidelines.
[05:55] Why talking to your customers is key.
[07:10] Tips for leveraging trends to help you build links.
[08:02] Why we don’t recommend going all-in on AI tools!
[08:49] That’s it for today! Don’t forget to rate, review and subscribe!
[08:55] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Screaming Frog
Ahrefs
Ubersuggest
ChatGPT
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
February 24, 2023 7 Habits Of Highly Effective SEOs #2379
In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 7 Habits Of Highly Effective SEOs.
[00:26] Upgrading your content versus creating new content.
[01:09] The importance of prioritizing data and analytics.
[02:42] Why SEO also means collaboration.
[03:30] The critical role of creativity: if you can’t say something new, don’t waste your time!
[05:13] Examples that illustrate how to adhere to Google's EEAT guidelines.
[05:55] Why talking to your customers is key.
[07:10] Tips for leveraging trends to help you build links.
[08:02] Why we don’t recommend going all-in on AI tools!
[08:49] That’s it for today! Don’t forget to rate, review and subscribe!
[08:55] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Screaming Frog
Ahrefs
Ubersuggest
ChatGPT
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min
February 23, 2023YouTube Scaling Secrets for 2023
In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: YouTube Scaling Secrets for 2023.
[00:35] Shorts versus long-form content.
[01:41] What you can learn from Mr. Beast about scaling long term.
[03:05] What we mean when we say: where there’s gold, keep digging!
[04:00] Lessons Eric learned about really leveraging the content that performs well.
[05:38] Why there is no set formula for success (and amazing content is key).
[07:25] That’s it for today! Don’t forget to rate, review and subscribe!
[07:33] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
TubeBuddy
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
February 23, 2023 YouTube Scaling Secrets for 2023 #2378
In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: YouTube Scaling Secrets for 2023.
[00:35] Shorts versus long-form content.
[01:41] What you can learn from Mr. Beast about scaling long term.
[03:05] What we mean when we say: where there’s gold, keep digging!
[04:00] Lessons Eric learned about really leveraging the content that performs well.
[05:38] Why there is no set formula for success (and amazing content is key).
[07:25] That’s it for today! Don’t forget to rate, review and subscribe!
[07:33] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
TubeBuddy
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 22, 2023How to Create Hooks Consistently like Mr. Beast
In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
[00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
[01:40] How to benefit from reading content that has done really well on social.
[02:43] Tips for learning and drawing inspiration from others without plagiarizing.
[03:23] Why do you have to constantly come up with new ideas?
[03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
[04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
[04:45] How you can test your hooks on drunk people in a bar.
[05:18] That’s it for today! Don’t forget to rate, review and subscribe!
[05:30] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
BuzzSumo
UberSuggest
Tribescaler
Shield App
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
February 22, 2023 How to Create Hooks Consistently like Mr. Beast #2377
In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast.
[00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.”
[01:40] How to benefit from reading content that has done really well on social.
[02:43] Tips for learning and drawing inspiration from others without plagiarizing.
[03:23] Why do you have to constantly come up with new ideas?
[03:42] Tools you can use to find the most viral tweets, LinkedIn posts, and more.
[04:15] Why your audience has already lost interest if you’re not creating amazing hooks?
[04:45] How you can test your hooks on drunk people in a bar.
[05:18] That’s it for today! Don’t forget to rate, review and subscribe!
[05:30] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Lex Fridman Interview with Mr. Beast
BuzzSumo
UberSuggest
Tribescaler
Shield App
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
February 21, 2023How to 2x Your SEO Traffic in 2023
In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to 2x Your SEO Traffic in 2023.
[00:28] The difference between SEO “hacks” and actionable strategies to double your traffic.
[01:23] Why it’s important to update old content and focus on new content.
[02:05] Tools you can use to help you rank higher and get more traffic.
[03:30] How much manpower Hubspot dedicates to updating content?
[04:03] The time Neil and Eric invest in updating versus creating new content.
[04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights.
[05:12] That’s it for today! Don’t forget to rate, review and subscribe!
[05:49] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Ubersuggest
Ahrefs
Adept.ai
AnswerThePublic
Keyword Cupid
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
February 21, 2023 How to 2x Your SEO Traffic in 2023 #2376
In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to 2x Your SEO Traffic in 2023.
[00:28] The difference between SEO “hacks” and actionable strategies to double your traffic.
[01:23] Why it’s important to update old content and focus on new content.
[02:05] Tools you can use to help you rank higher and get more traffic.
[03:30] How much manpower Hubspot dedicates to updating content?
[04:03] The time Neil and Eric invest in updating versus creating new content.
[04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights.
[05:12] That’s it for today! Don’t forget to rate, review and subscribe!
[05:49] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Ubersuggest
Ahrefs
Adept.ai
AnswerThePublic
Keyword Cupid
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
February 20, 2023Our Thoughts On Bankrate Using AI Writers For Their Content
In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
[00:30] Some context on today’s topic and why people aren’t happy about it.
[01:34] How AI-generated content goes against Google’s EEAT guidelines.
[02:21] Examples of other websites pushing AI-generated content.
[02:47] Why AI-generated content doesn’t perform as well as manually written content.
[03:55] Why content written primarily for search engines rather than humans is an issue.
[05:01] Using AI to assist you with writing content, not doing the majority of the work!
[06:10] That’s it for today! Don’t forget to rate, review and subscribe!
[06:25] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
AI-generated content performance blog post
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
February 20, 2023 Our Thoughts On Bankrate Using AI Writers For Their Content #2375
In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
[00:30] Some context on today’s topic and why people aren’t happy about it.
[01:34] How AI-generated content goes against Google’s EEAT guidelines.
[02:21] Examples of other websites pushing AI-generated content.
[02:47] Why AI-generated content doesn’t perform as well as manually written content.
[03:55] Why content written primarily for search engines rather than humans is an issue.
[05:01] Using AI to assist you with writing content, not doing the majority of the work!
[06:10] That’s it for today! Don’t forget to rate, review and subscribe!
[06:25] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
AI-generated content performance blog post
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.