Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

February 19, 2023How to Get 90% Open Rates
In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to Get 90% Open Rates.
[00:30] The power of a good subject line!
[01:35] Realistic numbers for different types of messages and subscriber lists.
[02:36] Finding new channels to stimulate higher open rates.
[04:19] Remember to prune your list!
[06:41] That is it for today!
[06:53] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ogilvie
Attentive
Andrew Chen
ConvertKit
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
February 19, 2023 How to Get 90% Open Rates #2374
In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to Get 90% Open Rates.
[00:30] The power of a good subject line!
[01:35] Realistic numbers for different types of messages and subscriber lists.
[02:36] Finding new channels to stimulate higher open rates.
[04:19] Remember to prune your list!
[06:41] That is it for today!
[06:53] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Ogilvie
Attentive
Andrew Chen
ConvertKit
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
February 18, 2023Why We Wish We Never Went to College
In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why We Wish We Never Went to College.
[00:25] Our personal college experiences and thoughts going in.
[02:12] Neil's reflections on not learning anything important during his time at college.
[04:01] Eric's habits during college and doing the bare minimum.
[04:55] The benefits of learning by doing!
[05:28] Shifts in the education landscape and predictions for the future.
[05:51] Industries that do not require you to go through tertiary education.
[06:57] The courses that Eric is currently involved in teaching.
[07:51] That’s it for today!
[08:01] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Synthesis
Elon Musk
USC
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
February 18, 2023 Why We Wish We Never Went to College #2373
In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why We Wish We Never Went to College.
[00:25] Our personal college experiences and thoughts going in.
[02:12] Neil's reflections on not learning anything important during his time at college.
[04:01] Eric's habits during college and doing the bare minimum.
[04:55] The benefits of learning by doing!
[05:28] Shifts in the education landscape and predictions for the future.
[05:51] Industries that do not require you to go through tertiary education.
[06:57] The courses that Eric is currently involved in teaching.
[07:51] That’s it for today!
[08:01] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Synthesis
Elon Musk
USC
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 17, 2023How to Get SEO Buy-In In Larger Organizations
In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations.
[00:30] Eric's experiences being undervalued as an SEO.
[01:50] Looking to your competition and showing what is being done currently.
[03:04] Keeping the ROI in mind and demonstrating this to your leaders.
[04:52] Making the most of a small or non-existent SEO budget.
[06:07] Consistent and constant education; the communication of problems and solutions
[06:52] That’s it for today!
[07:03] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Loom
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
February 17, 2023 How to Get SEO Buy-In In Larger Organizations #2372
In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations.
[00:30] Eric's experiences being undervalued as an SEO.
[01:50] Looking to your competition and showing what is being done currently.
[03:04] Keeping the ROI in mind and demonstrating this to your leaders.
[04:52] Making the most of a small or non-existent SEO budget.
[06:07] Consistent and constant education; the communication of problems and solutions
[06:52] That’s it for today!
[07:03] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Loom
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
February 16, 2023The Best Way to Engineer Word of Mouth Marketing
In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
[00:30] What is word-of-mouth marketing and why is it important?
[01:32] Standing out and becoming indispensable.
[02:26] Weighing the usefulness of referral programs.
[03:15] Basing your offer on price, and creating a free version.
[05:39] Using viral content as a means to build hype and promote your offers.
[08:01] That’s it!
[08:06] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Seth Godin
Purple Cow
Linchpin
Harmon Brothers
Ubersuggest
Dharmesh Shah
HubSpot
$100M Offers
Alex Hormozi
Coffeezilla
Logan Paul
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
February 16, 2023 The Best Way to Engineer Word of Mouth Marketing #2371
In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
[00:30] What is word-of-mouth marketing and why is it important?
[01:32] Standing out and becoming indispensable.
[02:26] Weighing the usefulness of referral programs.
[03:15] Basing your offer on price, and creating a free version.
[05:39] Using viral content as a means to build hype and promote your offers.
[08:01] That’s it!
[08:06] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Seth Godin
Purple Cow
Linchpin
Harmon Brothers
Ubersuggest
Dharmesh Shah
HubSpot
$100M Offers
Alex Hormozi
Coffeezilla
Logan Paul
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 15, 2023Personal & Professional Habits That Will Make You A High Performing Marketer
In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer.
[00:51] The power of a healthy reading habit and experimentation.
[02:31] Getting the right information and developing your filter.
[03:51] Why organization and specialization go hand-in-hand with high performance.
[05:08] Looking at examples of great marketing and understanding the components.
[06:34] Building the best team and network.
[07:42] Healthy daily rituals; meditations, exercise, and diet.
[08:42] That’s it for this episode!
[09:11] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Marketing Examples
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
12 min
February 15, 2023 Personal & Professional Habits That Will Make You A High Performing Marketer #2370
In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer.
[00:51] The power of a healthy reading habit and experimentation.
[02:31] Getting the right information and developing your filter.
[03:51] Why organization and specialization go hand-in-hand with high performance.
[05:08] Looking at examples of great marketing and understanding the components.
[06:34] Building the best team and network.
[07:42] Healthy daily rituals; meditations, exercise, and diet.
[08:42] That’s it for this episode!
[09:11] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Marketing Examples
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.