Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

February 09, 2023Marketing Through the Recession: Lessons Learned and Best Practices
In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.
[00:40] Lessons learned about making your business recession-proof.
[01:48] What it means to have “dry powder” to pour into your business when times are tough.
[02:55] How to double down on your business by selling off what you don’t need.
[03:14] Tips for improving your internal rate of return.
[03:55] Our experience of diversifying our investments with real estate.
[05:34] How to be fearful when others are greedy and greedy when others are fearful.
[06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so).
[06:35] Diversifying your marketing, doubling down on what works, and watching your costs.
[07:22] That’s it for today! Don’t forget to rate, review and subscribe!
[07:32] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
February 09, 2023 Marketing Through the Recession: Lessons Learned and Best Practices #2364
In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.
[00:40] Lessons learned about making your business recession-proof.
[01:48] What it means to have “dry powder” to pour into your business when times are tough.
[02:55] How to double down on your business by selling off what you don’t need.
[03:14] Tips for improving your internal rate of return.
[03:55] Our experience of diversifying our investments with real estate.
[05:34] How to be fearful when others are greedy and greedy when others are fearful.
[06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so).
[06:35] Diversifying your marketing, doubling down on what works, and watching your costs.
[07:22] That’s it for today! Don’t forget to rate, review and subscribe!
[07:32] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 08, 2023How Immutable Plans To Build a $1T Business
In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Immutable Plans To Build a $1T Business.
[00:48] The quickest and simplest description of Immutable and what they do.
[02:18] Robbie talks about his gaming background and favorite games growing up.
[06:59] Thoughts on the current size and potential growth of the gaming industry.
[09:04] Marketing and partnerships at Immutable.
[11:50] Immutable's recruiting strategy and what they offer developers.
[14:45] The growth trajectory at the company and the priority on high-quality games.
[18:34] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
[20:43] Previous businesses that Robbie and his brother have run.
[23:03] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
[25:34] Immutable's stance on mergers and acquisitions.
[26:30] The efficacy of sponsorships within a strong marketing strategy.
[27:38] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
[28:33] Thoughts on healthier practices for running a business.
[29:45] The recruiting process that Robbie has used to grow an amazing team.
[31:02] How to find Robbie and Immutable online.
[31:20] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Immutable
Robbie Ferguson on Twitter
GameStop
RuneScape
Scaling Up
The Hard Thing About Hard Things
Tim Ferriss
Radical Candor
The Great CEO Within
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
35 min
February 07, 2023What to Look For in a CMO
In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What to Look For in a CMO.
[00:24] What a CMO is and why you might need one.
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
[03:29] Why it’s redundant to hire a CMO that does what you already do well.
[03:49] The importance of understanding the outcomes you want.
[04:58] How you can benefit from sending a potential CMO a written prompt.
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project.
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!
[09:35] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
12 min
February 07, 2023 What to Look For in a CMO #2363
In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What to Look For in a CMO.
[00:24] What a CMO is and why you might need one.
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
[03:29] Why it’s redundant to hire a CMO that does what you already do well.
[03:49] The importance of understanding the outcomes you want.
[04:58] How you can benefit from sending a potential CMO a written prompt.
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project.
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!
[09:35] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
13 min
February 06, 2023What We Learned From Using ChatGPT to Create Podcast Titles
In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles.
[00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards?
[01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics.
[02:25] Some examples of the “lazy” headlines we got from ChatGPT.
[02:59] The value of experience (which AI tools cannot offer).
[03:54] How to leverage AI tools for hooks and generate clicks.
[04:40] That’s it for today! Don’t forget to rate, review and subscribe!
[04:45] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
Tribescaler
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
February 06, 2023 What We Learned From Using ChatGPT to Create Podcast Titles #2362
In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles.
[00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards?
[01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics.
[02:25] Some examples of the “lazy” headlines we got from ChatGPT.
[02:59] The value of experience (which AI tools cannot offer).
[03:54] How to leverage AI tools for hooks and generate clicks.
[04:40] That’s it for today! Don’t forget to rate, review and subscribe!
[04:45] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
Tribescaler
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
February 05, 2023Should You Hire A Coach? Real Talk.
In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Hire A Coach? Real Talk.
[00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.
[01:29] Why Neil often feels skepticism over the claims that coaches make.
[03:18] What Eric has learned from coaches he’s worked with in the past.
[03:56] How to identify when coaches are providing you with value and when they aren’t.
[05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.
[06:23] Why a good coach knows how to ask the right questions.
[06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free.
[08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!
[08:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Reboot
Jerry Colonna on LinkedIn
Acquisition.com
Alex Hormozi on LinkedIn
Leila Hormozi on LinkedIn
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
February 05, 2023 Should You Hire A Coach? Real Talk. #2361
In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Hire A Coach? Real Talk.
[00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.
[01:29] Why Neil often feels skepticism over the claims that coaches make.
[03:18] What Eric has learned from coaches he’s worked with in the past.
[03:56] How to identify when coaches are providing you with value and when they aren’t.
[05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.
[06:23] Why a good coach knows how to ask the right questions.
[06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free.
[08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!
[08:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Reboot
Jerry Colonna on LinkedIn
Acquisition.com
Alex Hormozi on LinkedIn
Leila Hormozi on LinkedIn
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min
February 04, 2023How to Launch Products Like Apple.
In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Launch Products Like Apple.
[00:23] Apple’s skillful use of storytelling.
[01:02] The high quality of Apple products and the anticipation around their launches.
[01:59] How Apple uses media outlets to generate hype for their launches.
[02:46] Why Apple’s beauty and simplicity are key to its appeal.
[04:12] How Apple uses retention marketing to great success.
[04:40] Five things that Apple does to elevate its product launches.
[07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[07:09] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.