Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

February 04, 2023 How to Launch Products Like Apple. #2360
In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Launch Products Like Apple.
[00:23] Apple’s skillful use of storytelling.
[01:02] The high quality of Apple products and the anticipation around their launches.
[01:59] How Apple uses media outlets to generate hype for their launches.
[02:46] Why Apple’s beauty and simplicity are key to its appeal.
[04:12] How Apple uses retention marketing to great success.
[04:40] Five things that Apple does to elevate its product launches.
[07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[07:09] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Apple
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
February 03, 2023The Power of Storytelling in Marketing: Tips and Techniques.
In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.
[00:28] Why good storytelling is essential for successful marketing.
[01:31] How effective storytelling utilizes conflict and suspense.
[02:03] Why relatability is so important in storytelling.
[03:22] An overview of the Dan Harmon Story Circle.
[04:47] How The Lion King masterfully conveys the hero’s journey.
[06:55] Identifying the most important moments when telling a story.
[07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[08:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Dan Harmon Story Circle
Storyworthy
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
February 03, 2023 The Power of Storytelling in Marketing: Tips and Techniques. #2359
In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques.
[00:28] Why good storytelling is essential for successful marketing.
[01:31] How effective storytelling utilizes conflict and suspense.
[02:03] Why relatability is so important in storytelling.
[03:22] An overview of the Dan Harmon Story Circle.
[04:47] How The Lion King masterfully conveys the hero’s journey.
[06:55] Identifying the most important moments when telling a story.
[07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[08:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Dan Harmon Story Circle
Storyworthy
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 02, 2023Marketing Jobs That Will Be Replaced By AI
In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part).
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI.
[00:30] How AI will decrease job opportunities in some sectors and increase them in others.
[01:12] Why you will still need people to work on the creative elements of advertising.
[01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly.
[03:10] Why AI still needs human-generated content for its data.
[04:46] How AI will impact live chat and sales.
[06:29] Why multimedia content will become easier to create and the impact this will have.
[07:29] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[07:37] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google
Meta
Chat GPT
Jasper
Nextiva
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
February 02, 2023 Marketing Jobs That Will Be Replaced By AI #2358
In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part).
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI.
[00:30] How AI will decrease job opportunities in some sectors and increase them in others.
[01:12] Why you will still need people to work on the creative elements of advertising.
[01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly.
[03:10] Why AI still needs human-generated content for its data.
[04:46] How AI will impact live chat and sales.
[06:29] Why multimedia content will become easier to create and the impact this will have.
[07:29] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[07:37] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google
Meta
Chat GPT
Jasper
Nextiva
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
February 01, 2023How To Fix Your Marketing Funnel
In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Fix Your Marketing Funnel.
[00:42] An overview of marketing funnels and how they work.
[01:22] What Google Analytics can teach you about where your funnel needs to be improved.
[02:43] How marketing funnels work on platforms like YouTube.
[03:08] Examples of how to conduct AB tests on YouTube.
[04:49] Why getting feedback from your customers is essential for improving your marketing funnel.
[06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!
[07:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Analytics
TubeBuddy
Typeform
b2b message testing platform
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Crazy Egg
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
February 01, 2023 How To Fix Your Marketing Funnel #2357
In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Fix Your Marketing Funnel.
[00:42] An overview of marketing funnels and how they work.
[01:22] What Google Analytics can teach you about where your funnel needs to be improved.
[02:43] How marketing funnels work on platforms like YouTube.
[03:08] Examples of how to conduct AB tests on YouTube.
[04:49] Why getting feedback from your customers is essential for improving your marketing funnel.
[06:50] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from the 12th to the 14th of February!
[07:15] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Analytics
TubeBuddy
Typeform
b2b message testing platform
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Crazy Egg
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
January 31, 2023The Importance of Customer Experience in Modern Marketing
In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The importance of optimizing according to your customer’s needs.
[03:08] How experimentation can help you level up your customer experience.
[04:58] Why the aim of your experiments should be to delight your customers.
[05:11] How to get qualitative feedback from your users.
[06:16] Examples of how we are using feedback to improve our products.
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[06:58] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
January 31, 2023 The Importance of Customer Experience in Modern Marketing #2356
In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The importance of optimizing according to your customer’s needs.
[03:08] How experimentation can help you level up your customer experience.
[04:58] Why the aim of your experiments should be to delight your customers.
[05:11] How to get qualitative feedback from your users.
[06:16] Examples of how we are using feedback to improve our products.
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[06:58] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
January 30, 20232023 Marketing Predictions
In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 2023 Marketing Predictions.
[00:44] Why we expect to see more M&A activity in 2023 and how this relates to marketing.
[01:27] Our thoughts on how short-form videos are going to fare in 2023.
[02:21] How we think 2023 is looking in terms of AI assistance.
[03:24] How we expect people to approach content in 2023.
[03:49] Our thoughts on how the hiring market is going to change this year.
[04:25] Predictions about podcasts in 2023.
[05:06] Why do we believe more companies are going to take control of their marketing in 2023?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT and JasperAI for AI assistance.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.