Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

January 30, 2023 2023 Marketing Predictions #2355
In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 2023 Marketing Predictions.
[00:44] Why we expect to see more M&A activity in 2023 and how this relates to marketing.
[01:27] Our thoughts on how short-form videos are going to fare in 2023.
[02:21] How we think 2023 is looking in terms of AI assistance.
[03:24] How we expect people to approach content in 2023.
[03:49] Our thoughts on how the hiring market is going to change this year.
[04:25] Predictions about podcasts in 2023.
[05:06] Why do we believe more companies are going to take control of their marketing in 2023?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT and JasperAI for AI assistance.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
January 29, 2023Maximizing Your Sales with Chatbots and Artificial Intelligence
In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence.
[00:33] The power of chatbots.
[01:15] Some of the main issues relating to chatbots.
[01:35] How OpenAI is changing the artificial intelligence space.
[02:23] The benefits of using a chatbot.
[03:35] Predictions for the future of chatbots.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Learn more about OpenAI here: https://openai.com/
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 29, 2023 Maximizing Your Sales with Chatbots and Artificial Intelligence #2354
In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence.
[00:33] The power of chatbots.
[01:15] Some of the main issues relating to chatbots.
[01:35] How OpenAI is changing the artificial intelligence space.
[02:23] The benefits of using a chatbot.
[03:35] Predictions for the future of chatbots.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Learn more about OpenAI here: https://openai.com/
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
January 28, 20235 Practical Ways To Use ChatGPT For Marketing
In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing.
[00:35] An example of how we use ChatGPT.
[01:03] How ChatGPT can act as a live chat assistant.
[01:13] What makes the ChatGPT technology more advanced than other chat models?
[01:55] How ChatGPT can help you with your social media posts.
[02:31] Benefits of using ChatGPT for thank you notes and comment replies.
[03:36] How ChatGPT can help you with script writing.
[03:54] How much OpenAI is spending daily to run ChatGPT?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT here: https://openai.com/blog/chatgpt/
If you want to come hang out with Neil and Eric at their event in February, visit https://www.levelingup.com/founders/ to sign up!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 28, 2023 5 Practical Ways To Use ChatGPT For Marketing #2353
In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing.
[00:35] An example of how we use ChatGPT.
[01:03] How ChatGPT can act as a live chat assistant.
[01:13] What makes the ChatGPT technology more advanced than other chat models?
[01:55] How ChatGPT can help you with your social media posts.
[02:31] Benefits of using ChatGPT for thank you notes and comment replies.
[03:36] How ChatGPT can help you with script writing.
[03:54] How much OpenAI is spending daily to run ChatGPT?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Check out ChatGPT here: https://openai.com/blog/chatgpt/
If you want to come hang out with Neil and Eric at their event in February, visit https://www.levelingup.com/founders/ to sign up!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 27, 2023Mastering Influencer Marketing: Tips and Tactics
In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
[00:46] Reasons why you should avoid using influencers who have a very broad follower base.
[01:09] What an influencer should be posting about your product or service?
[01:52] The benefits of rotating through a wide range of different influencers.
[02:16] A story that highlights the importance of timing.
[02:56] Valuable tools for measuring engagement.
[03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Use Sparktoro and MightyScale to measure engagement.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 27, 2023 Mastering Influencer Marketing: Tips and Tactics #2352
In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
[00:46] Reasons why you should avoid using influencers who have a very broad follower base.
[01:09] What an influencer should be posting about your product or service?
[01:52] The benefits of rotating through a wide range of different influencers.
[02:16] A story that highlights the importance of timing.
[02:56] Valuable tools for measuring engagement.
[03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Use Sparktoro and MightyScale to measure engagement.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 26, 2023How To Get More Newsletter Subscribers In 2023
In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023.
[00:26] Why you should care about email marketing.
[02:13] Why we recommend creating a Substack for your newsletter.
[02:53] The benefits of only allowing subscribers to access some of your premium content.
[03:32] Examples of what the creation of a better offer can look like.
[04:05] Value that lies in doing exit pop-ups.
[04:37] Why doing trades is helpful in acquiring more newsletter subscribers.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Visit marketingschool.io/newsletter to sign up for our newsletter.
Create a Substack or use beehiiv to grow your newsletter subscribers.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
January 26, 2023 How To Get More Newsletter Subscribers In 2023 #2351
In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023.
[00:26] Why you should care about email marketing.
[02:13] Why we recommend creating a Substack for your newsletter.
[02:53] The benefits of only allowing subscribers to access some of your premium content.
[03:32] Examples of what the creation of a better offer can look like.
[04:05] Value that lies in doing exit pop-ups.
[04:37] Why doing trades is helpful in acquiring more newsletter subscribers.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Visit marketingschool.io/newsletter to sign up for our newsletter.
Create a Substack or use beehiiv to grow your newsletter subscribers.
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
January 25, 20235 Evergreen SEO Tactics That Just Work
In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work.
[00:32] The two most important SEO factors: are good content and links.
[01:07] Why keeping your content up to date will help your SEO rankings.
[01:32] The importance of internal links (as well as external ones).
[02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).
[03:02] Value in focusing on trends, statistics, and alternatives.
[03:36] The 6th bonus SEO tactic: translation.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.