Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

January 25, 2023 5 Evergreen SEO Tactics That Just Work #2350
In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work.
[00:32] The two most important SEO factors: are good content and links.
[01:07] Why keeping your content up to date will help your SEO rankings.
[01:32] The importance of internal links (as well as external ones).
[02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).
[03:02] Value in focusing on trends, statistics, and alternatives.
[03:36] The 6th bonus SEO tactic: translation.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:24] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 24, 2023The Future of SEO: Predictions and Trends for 2023
In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023
[00:49] How the role of links will change when it comes to search results.
[00:49] Why we expect Google to release its own version of ChatGPT this year.
[01:25] Examples of how we expect content to become shorter.
[02:08] Why good content will always be essential to successful SEO.
[03:16] What we expect to see from AI content creation going forward.
[05:14] That’s it for today! Don't forget to rate, review and subscribe to the show!
[03:24] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
ChatGPT
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
January 23, 2023How to Create a Winning Content Marketing Strategy in 2023
In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023.
[00:35] Why experimentation is the key to creating a successful content strategy.
[01:17] How to integrate current trends into your content.
[02:08] The value of collaborating with other influencers.
[04:12] Examples of how platforms favor certain types of content.
[05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February!
[05:28] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
January 23, 2023 How to Create a Winning Content Marketing Strategy in 2023 #2348
In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023.
[00:35] Why experimentation is the key to creating a successful content strategy.
[01:17] How to integrate current trends into your content.
[02:08] The value of collaborating with other influencers.
[04:12] Examples of how platforms favor certain types of content.
[05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February!
[05:28] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
January 22, 2023How to Get 50% Email Marketing Open Rates
In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Get 50% Email Marketing Open Rates.
[01:00] How the quality of your emails affects your open rates.
[01:17] The argument behind not sending too many emails.
[01:25] How to prevent your emails from ending up in users’ spam folders.
[02:17] What you can do to create intrigue with your headers and content.
[03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[04:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Growth Weekly Newsletter
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 22, 2023 How to Get 50% Email Marketing Open Rates #2347
In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Get 50% Email Marketing Open Rates.
[01:00] How the quality of your emails affects your open rates.
[01:17] The argument behind not sending too many emails.
[01:25] How to prevent your emails from ending up in users’ spam folders.
[02:17] What you can do to create intrigue with your headers and content.
[03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[04:02] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
The Growth Weekly Newsletter
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 21, 2023How to Maximize Your ROI With Social Media This Year
In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year.
[00:27] Some of the key issues facing social media advertising and reach.
[01:07] Learn how to leverage influencer marketing effectively in 2023.
[01:45] How to find the right influencer marketers for you.
[02:24] Why influencer marketing can be so cost-effective.
[03:07] How to remix your content for maximum ROI.
[03:20] That’s it for today! Don't forget to rate, review and subscribe to the show!
[04:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Trends
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 21, 2023 How to Maximize Your ROI With Social Media This Year #2346
In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year.
[00:27] Some of the key issues facing social media advertising and reach.
[01:07] Learn how to leverage influencer marketing effectively in 2023.
[01:45] How to find the right influencer marketers for you.
[02:24] Why influencer marketing can be so cost-effective.
[03:07] How to remix your content for maximum ROI.
[03:20] That’s it for today! Don't forget to rate, review and subscribe to the show!
[04:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Google Trends
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
January 20, 2023The Secret to Converting More Leads into Customers
In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Secret to Converting More Leads into Customers.
[00:25] The biggest mistake people make when it comes to lead conversion.
[00:35] How clear framing can elevate your lead generation.
[01:55] Steps that will help you maximize time to value.
[03:16] Why it will take multiple improvements to increase lead conversion.
[03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[03:56] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

SmartForms
ZoomInfo
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
January 20, 2023 The Secret to Converting More Leads into Customers #2345
In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Secret to Converting More Leads into Customers.
[00:25] The biggest mistake people make when it comes to lead conversion.
[00:35] How clear framing can elevate your lead generation.
[01:55] Steps that will help you maximize time to value.
[03:16] Why it will take multiple improvements to increase lead conversion.
[03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February!
[03:56] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

SmartForms

ZoomInfo
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.